Brewdog shares
Discussion
Not really sure where to post this, please move if not the right section.
I bought some Brewdog shares in 2013, mostly for the discounts.
I have just noticed they have reduced the (my) online discount to 10%. It was a while ago but I don't recall seeing anything in the paperwork at the time that allowed them to reduce or remove the 'lifetime benefits'.
I know there are a few Brewdog investors on here, did you have the same ?
I bought some Brewdog shares in 2013, mostly for the discounts.
I have just noticed they have reduced the (my) online discount to 10%. It was a while ago but I don't recall seeing anything in the paperwork at the time that allowed them to reduce or remove the 'lifetime benefits'.
I know there are a few Brewdog investors on here, did you have the same ?
I think it's the same for everyone - I believe they stopped it last year quite early into lockdown to help the bottom line and to have all customers (shareholders or not) on the same level.
If you keep an eye on your emails, I usually get discount codes from them - which I use to top up the supply!
You made a wise investment choice in 2013, that's for sure!
If you keep an eye on your emails, I usually get discount codes from them - which I use to top up the supply!
You made a wise investment choice in 2013, that's for sure!
Isn't this more of a crowdfunding scheme than true shareholding though?
From what I gather Brewdog shares are type B which can only be sold via the Brewdog internal platform where some sort of commission applies.
Aside from the discounts for dedicated drinkers of their product it doesn't seem like worth buying more than the minimum 2 shares.
I've followed Brewdog from the start when they only had a handful of beers in the range, and still rate their dark ales in particular...was never tempted by the share scheme though.
From what I gather Brewdog shares are type B which can only be sold via the Brewdog internal platform where some sort of commission applies.
Aside from the discounts for dedicated drinkers of their product it doesn't seem like worth buying more than the minimum 2 shares.
I've followed Brewdog from the start when they only had a handful of beers in the range, and still rate their dark ales in particular...was never tempted by the share scheme though.
MisanoPayments said:
I think it's the same for everyone - I believe they stopped it last year quite early into lockdown to help the bottom line and to have all customers (shareholders or not) on the same level.
If you keep an eye on your emails, I usually get discount codes from them - which I use to top up the supply!
You made a wise investment choice in 2013, that's for sure!
I haven't received any discount codes from them.If you keep an eye on your emails, I usually get discount codes from them - which I use to top up the supply!
You made a wise investment choice in 2013, that's for sure!
I only bought them for the discount not really expecting them to be an investment in the proper sense.
Bert Cheese said:
Isn't this more of a crowdfunding scheme than true shareholding though?
From what I gather Brewdog shares are type B which can only be sold via the Brewdog internal platform where some sort of commission applies.
Aside from the discounts for dedicated drinkers of their product it doesn't seem like worth buying more than the minimum 2 shares.
I've followed Brewdog from the start when they only had a handful of beers in the range, and still rate their dark ales in particular...was never tempted by the share scheme though.
The 'shares' do have voting rights, so not sure really.From what I gather Brewdog shares are type B which can only be sold via the Brewdog internal platform where some sort of commission applies.
Aside from the discounts for dedicated drinkers of their product it doesn't seem like worth buying more than the minimum 2 shares.
I've followed Brewdog from the start when they only had a handful of beers in the range, and still rate their dark ales in particular...was never tempted by the share scheme though.
Yes they aren't listed so only way to sell them is via Brewdog or their agent, at a lower than market price from what I have seen after a brief look today. They have talked about an IPO, not sure what that will mean for the current 'shareholders', but I may stay with it just to see what happens.
I am pretty annoyed as I bought enough to get the maximum discount, I seem to recall it was tiered based on number of shares bought.
I could have bought fewer shares and ended up with the same discount.
I only like their Stouts/Abstrakt beers, but they seem to have cut right back on choice and sdon't seem to brew Abstrakt anymore, so not a lot for me to buy anyway at the moment.
I don't much like their normal offerings.
corinthian said:
Those Abstrakt beers and stouts are a proper treat, I do hope they keep them going, they’re very strong though, sends me off to sleep!
Can’t help with the shares I’m afraid, no idea.
Indeed, I have a couple of bottles of an imperial stout of theirs at 15% really nice. Can’t help with the shares I’m afraid, no idea.
I normally buy a load at once and they last me a year or so. Went in yesterday to stock up but they only had a choice of 3.
I Also have a couple of bottles of Tactical Nuclear Penguin.
MisanoPayments said:
I think it's the same for everyone - I believe they stopped it last year quite early into lockdown to help the bottom line and to have all customers (shareholders or not) on the same level.
The problem was that they said something silly like 90% of orders on their online shop were by EFP members.To me it certainly felt like price’s were artificially high to allow for this. Scrapping the discount allowed them to lower prices for everyone to make them more competitive at a time when all of their wet sales had vanished.
itlab said:
MisanoPayments said:
I think it's the same for everyone - I believe they stopped it last year quite early into lockdown to help the bottom line and to have all customers (shareholders or not) on the same level.
The problem was that they said something silly like 90% of orders on their online shop were by EFP members.To me it certainly felt like price’s were artificially high to allow for this. Scrapping the discount allowed them to lower prices for everyone to make them more competitive at a time when all of their wet sales had vanished.
They don't have any of the beers I normally buy in stock, don't know if that is timing or they have abandoned strong Stouts.
However last time I ordered I did buy some Jet Black Heart (4.7%) at £1.80 per 330ml bottle (adjusted for size would be £2.19 for 402ml)
Closest they have now is Jet Black Heart Nitro (6.0%) which is slightly stronger but £11.95 for 4x402ml cans, which is £2.99 per can.
Russ T Bolt said:
Have they though ?
They don't have any of the beers I normally buy in stock, don't know if that is timing or they have abandoned strong Stouts.
However last time I ordered I did buy some Jet Black Heart (4.7%) at £1.80 per 330ml bottle (adjusted for size would be £2.19 for 402ml)
Closest they have now is Jet Black Heart Nitro (6.0%) which is slightly stronger but £11.95 for 4x402ml cans, which is £2.99 per can.
There will be exceptions and I think jet black heart was one of the core(“headliner”) beers (along with punk, dead pony etc) but they have moved it to be a side act. They no longer have a stout in the main range.They don't have any of the beers I normally buy in stock, don't know if that is timing or they have abandoned strong Stouts.
However last time I ordered I did buy some Jet Black Heart (4.7%) at £1.80 per 330ml bottle (adjusted for size would be £2.19 for 402ml)
Closest they have now is Jet Black Heart Nitro (6.0%) which is slightly stronger but £11.95 for 4x402ml cans, which is £2.99 per can.
they now try and compete with the supermarkets
https://www.brewdog.com/uk/price-pledge
They seem far more focused on shipping 48 can packs of punk at sub £1 a can than the bottle shop approach they had before.
Previously you could pick up a 4 pack of punk from Asda most days for £4 but the brewdog online store was £1.5 to £2 a can depending on volume so even with discount was dearer than Asda
itlab said:
Russ T Bolt said:
Have they though ?
They don't have any of the beers I normally buy in stock, don't know if that is timing or they have abandoned strong Stouts.
However last time I ordered I did buy some Jet Black Heart (4.7%) at £1.80 per 330ml bottle (adjusted for size would be £2.19 for 402ml)
Closest they have now is Jet Black Heart Nitro (6.0%) which is slightly stronger but £11.95 for 4x402ml cans, which is £2.99 per can.
There will be exceptions and I think jet black heart was one of the core(“headliner”) beers (along with punk, dead pony etc) but they have moved it to be a side act. They no longer have a stout in the main range.They don't have any of the beers I normally buy in stock, don't know if that is timing or they have abandoned strong Stouts.
However last time I ordered I did buy some Jet Black Heart (4.7%) at £1.80 per 330ml bottle (adjusted for size would be £2.19 for 402ml)
Closest they have now is Jet Black Heart Nitro (6.0%) which is slightly stronger but £11.95 for 4x402ml cans, which is £2.99 per can.
they now try and compete with the supermarkets
https://www.brewdog.com/uk/price-pledge
They seem far more focused on shipping 48 can packs of punk at sub £1 a can than the bottle shop approach they had before.
Previously you could pick up a 4 pack of punk from Asda most days for £4 but the brewdog online store was £1.5 to £2 a can depending on volume so even with discount was dearer than Asda
I can't compare the other beers I normally buy from them because they either don't have them or have stopped brewing them. BJH isn't one of my preferred beers, it is just the closest to something they have in stock to compare.
Not really sure I understand your point about BJH being a core beer yet they have increased the price for its slightly more powerful replacement.
I still have some bottles of Dog B, Dog F, Paradox Islay, Cocoa Psycho, various Abstrakt etc. At the moment I won't be able to replace those.
If they do get some in will be interesting to see what the prices are, I will be surprised if they are cheaper. I suspect that as some of these beers were £10+ a bottle and Brewdog appear to have switched to selling in fours they won't be coming back.
I don't buy their other beers so don't benefit from them trying to compete with supermarkets.
On that point, I don't work in retail, but is trying to compete with supermarkets a smart move ? I would have thought let them sell volume of the stuff they sell and focus on customers looking for something different.
I don't think I have ever seen a 15% Stout in a supermarket, hence I bought from Brewdog, but sadly no more.
ayedubya said:
rossub said:
Couple of mates bought £1000 worth each near the start.
I’m truly gutted I didn’t have any foresight... mainly because I don’t like their product
what will that grands worth of stock be worth now?I’m truly gutted I didn’t have any foresight... mainly because I don’t like their product
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