Discounts on new Taycans?

Discounts on new Taycans?

Author
Discussion

tyrrell

1,670 posts

209 months

Wednesday 1st November 2023
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They have so many unsold new Taycans I don’t no how they are going to shift them, they want around £25k down followed by over £1500 a month for 36 months then walk away with nothing at the end. I don’t know who is going to sign up for this kind of deal, those days are long gone.
They only way to shift them is with deposit contributions and super low APR for a few months until the 24 models come out early next year.

Cheib

23,315 posts

176 months

Wednesday 1st November 2023
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W12GT said:
Talking to a dealer yesterday who said Tesla have created this issue because they’ve discounted their cars, are offering 0% finance and because they have a decent range. This was an OPC and he said they are finding it very difficult to shift any Taycans be they new or used. This raises the question of what’s gooojg to happen to prices. I’m wondering if we will see OPC cars under £50k come the new year, for clarity I’m not saying newer ones, I mean the earlier cars.
OPC has got that wrong….this is not an issue Tesla have created…they have a product that is more competitive than Porsche’s. Porsche have created the issue by developing a product that isn’t as competitive. The Taycan is a better car to drive and is better built than a Tesla…that’s clear…..but it’s not very efficient and that’s what a lot of EV buyers want. As had been said on here numerous times 90% of Taycan buyers are people who are running the cars through their business. For whatever reason that has stopped

I also wouldn’t say Tesla aren’t discounting….they’ve reduced prices to maintain market share…they know they can make EV’s cheaper than anyone else pretty much so they’re giving the established OEM’s a real headache. Ford lose $36k on every EV they make…

Gullwings

399 posts

136 months

Thursday 2nd November 2023
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Cheib said:
OPC has got that wrong….this is not an issue Tesla have created…they have a product that is more competitive than Porsche’s. Porsche have created the issue by developing a product that isn’t as competitive. The Taycan is a better car to drive and is better built than a Tesla…that’s clear…..but it’s not very efficient and that’s what a lot of EV buyers want. As had been said on here numerous times 90% of Taycan buyers are people who are running the cars through their business. For whatever reason that has stopped

I also wouldn’t say Tesla aren’t discounting….they’ve reduced prices to maintain market share…they know they can make EV’s cheaper than anyone else pretty much so they’re giving the established OEM’s a real headache. Ford lose $36k on every EV they make…
Tesla have been a major disruptor in the car industry.

A tesla at 500pm vs a taycan at 1300pm requires the porsche to be a substantially better car, which was not my experience

kemik77

31 posts

37 months

Thursday 2nd November 2023
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For 2023/2024 and 2024/2025 financial years BIK on electric cars is set at 2%. After this it will increase 1% per year, reaching 5% by 2027/2028

When it was only 1% it was easier for business owners in that it was almost 'free company car motoring' but as it tickets up the maths speak for themselves each 1% on a 160k Taycan Turbo S is more than double given the cost of a Tesla if many cases is 50% or less than a Taycan

ChrisW.

6,351 posts

256 months

Thursday 2nd November 2023
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Tesla are also respecting the fact that the Chinese are making huge strides in this market.

For a stylish, economical and reasonably priced car ... Tesla want to be, need to be, in with a shout.

Porsche by comparison are trying to lever their brand values ... which they appear to have compromised in the GT world which has for many years led the brand.

If Porsche wish to be successful at the Tesla level, they had better get stuck in. If they do, this would appear to leave the current Taycan at the current price, high and dry.


ChrisW.

6,351 posts

256 months

Thursday 2nd November 2023
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kemik77 said:
For 2023/2024 and 2024/2025 financial years BIK on electric cars is set at 2%. After this it will increase 1% per year, reaching 5% by 2027/2028

When it was only 1% it was easier for business owners in that it was almost 'free company car motoring' but as it tickets up the maths speak for themselves each 1% on a 160k Taycan Turbo S is more than double given the cost of a Tesla if many cases is 50% or less than a Taycan
There were also tax allowances on capital spending that effectively reduced the real cost of the car by the tax savings.

tyrrell

1,670 posts

209 months

Thursday 2nd November 2023
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Unfortunately the Taycan is already high and dry, with many more unsold stock cars arriving this last quarter to add to the hundreds and hundreds of unsold vehicles inhabiting dealer showrooms and forecourts.

forest172

687 posts

207 months

Thursday 2nd November 2023
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Wanting to replace our 2020 Tesla Model 3P we had on lease, we started the hunt.

So back in March I ordered at Taycan GTS at £114k with £1k discount, cancelled order with end of May delivery. Something just told me it wasn`t right. So the next day I asked for my £5k back

Best decision I ever made, what a bath me and my company would have taken

Instead hit on a Brand New Tesla Model3P in July with a £11k discount and 6,000 free supercharger miles. Ok so it`ll still lose but not to the tune of the Taycan GTS. Shame because I did like it

h0b0

7,668 posts

197 months

Thursday 2nd November 2023
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forest172 said:
Wanting to replace our 2020 Tesla Model 3P we had on lease, we started the hunt.

So back in March I ordered at Taycan GTS at £114k with £1k discount, cancelled order with end of May delivery. Something just told me it wasn`t right. So the next day I asked for my £5k back

Best decision I ever made, what a bath me and my company would have taken

Instead hit on a Brand New Tesla Model3P in July with a £11k discount and 6,000 free supercharger miles. Ok so it`ll still lose but not to the tune of the Taycan GTS. Shame because I did like it
This sums up the issue in the market. If these cars had an engine you would never compare the Porsche to a Tesla model 3. But, as they are electric they are competing. That is why Porsche can't differentiate their product to justify the premium. Once the market matures and the technology can deliver on the promises we will see manufacturers come back to their core brand.

EC2

1,482 posts

254 months

Thursday 2nd November 2023
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h0b0 said:
This sums up the issue in the market. If these cars had an engine you would never compare the Porsche to a Tesla model 3. But, as they are electric they are competing. That is why Porsche can't differentiate their product to justify the premium. Once the market matures and the technology can deliver on the promises we will see manufacturers come back to their core brand.
Yep, large leaps in technology lead to cheaper prices for consumers. Has happened in many sectors and the auto sector regularly tries to argue with it but large scale production processes ultimately lead to opportunities to chase volume with lower prices. It will be really interesting to see how this one goes but Porsche needs to get on top of technological changes as in BEVs it is a follower not a leader hence the Taycan problem which is a shame as it is really good looking car.

W12GT

3,549 posts

222 months

Thursday 2nd November 2023
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EC2 said:
h0b0 said:
This sums up the issue in the market. If these cars had an engine you would never compare the Porsche to a Tesla model 3. But, as they are electric they are competing. That is why Porsche can't differentiate their product to justify the premium. Once the market matures and the technology can deliver on the promises we will see manufacturers come back to their core brand.
Yep, large leaps in technology lead to cheaper prices for consumers. Has happened in many sectors and the auto sector regularly tries to argue with it but large scale production processes ultimately lead to opportunities to chase volume with lower prices. It will be really interesting to see how this one goes but Porsche needs to get on top of technological changes as in BEVs it is a follower not a leader hence the Taycan problem which is a shame as it is really good looking car.
Not only good looking. They are an incredibly good drive - very competent but they are too much money for the current market.

Gullwings

399 posts

136 months

Thursday 2nd November 2023
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h0b0 said:
This sums up the issue in the market. If these cars had an engine you would never compare the Porsche to a Tesla model 3. But, as they are electric they are competing. That is why Porsche can't differentiate their product to justify the premium. Once the market matures and the technology can deliver on the promises we will see manufacturers come back to their core brand.
I struggle to see how EVs can be differentiated at all, even in the near future. A battery is a battery.

The only thing I can think of is range improvements, but that still won't justify the massive difference in price tags. Even in terms of speed, with the model s plaid at 2 seconds 0-60, I can't see acceleration being a major development/selling point either.

Would be keen to hear your thoughts

Grantstown

981 posts

88 months

Thursday 2nd November 2023
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Gullwings said:
h0b0 said:
This sums up the issue in the market. If these cars had an engine you would never compare the Porsche to a Tesla model 3. But, as they are electric they are competing. That is why Porsche can't differentiate their product to justify the premium. Once the market matures and the technology can deliver on the promises we will see manufacturers come back to their core brand.
I struggle to see how EVs can be differentiated at all, even in the near future. A battery is a battery.

The only thing I can think of is range improvements, but that still won't justify the massive difference in price tags. Even in terms of speed, with the model s plaid at 2 seconds 0-60, I can't see acceleration being a major development/selling point either.

Would be keen to hear your thoughts
Would anyone buy a Vauxhall Insignia VXR over a Panamera. The answer is no, but in the BEV world there are many who aren’t bothered by the quality of the drive. This could be because Porsche are entering the world of larger volumes and the company car space. There are a good number of people who are happy to pay the premium for a Taycan, but Porsche can’t expect to keep expanding their market share every single year. There are only so many people out there who have any interest at all in handling, braking, steering feel etc. Still, on the positive side there are going to be people getting their hands on some used bargains. Maybe the Taycan Turbo S will become the modern take on the chav chariot at this rate.

Murph7355

37,818 posts

257 months

Thursday 2nd November 2023
quotequote all
h0b0 said:
This sums up the issue in the market. If these cars had an engine you would never compare the Porsche to a Tesla model 3. But, as they are electric they are competing. That is why Porsche can't differentiate their product to justify the premium. Once the market matures and the technology can deliver on the promises we will see manufacturers come back to their core brand.
To look at, sit in and to drive they are as much a competitor as an ICE Porsche is to a Toyota or Honda.

There really is no comparison.

The problem is that Porsche have lost grip of production volumes to sales potential. They've hit something of a perfect storm with supply chain issues, tax breaks, leases then cost of living issues and war....on a premium product.

The simple answer is to buy one of the new or used cars sat in a lot at a big discount. You're still going to get hit with depreciation (Porsche were always riding a false wave there IMO)....But not as much.

And you end up with a very significantly nicer car to drive.

There's really nothing wrong with buying a Tesla. If that suits budget and function better, then buy one. But they're not competing.

garystoybox

785 posts

118 months

Thursday 2nd November 2023
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Gullwings said:
I struggle to see how EVs can be differentiated at all, even in the near future. A battery is a battery.

The only thing I can think of is range improvements, but that still won't justify the massive difference in price tags. Even in terms of speed, with the model s plaid at 2 seconds 0-60, I can't see acceleration being a major development/selling point either.

Would be keen to hear your thoughts
That’s a bit like saying you can’t differentiate a Bentley from a VW. An engine is an engine?
Spend time in a Taycan (mine is the most rounded daily I’ve ever had) and you quickly notice what the extra money gets you. Steering, handling, ride quality, etc way ahead of Tesla (as it should be given the cost). A 0-60 time has never been the measure of a vehicles attributes. Otherwise we’d all be driving Golf R’s (which are obviously the best car in the world) rather than supercrs wink

ChrisW.

6,351 posts

256 months

Thursday 2nd November 2023
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Some suggest that the economy of the Taycan is poor ... is this down to the way in which the cars are being driven (in which case a Tesla might be the same) or is it a characteristic of the car ?

Range is a critical issue ...

The other thing is that it is a large car wishing to be a sports car ... does this really work ?

I shall be interested to see how the new E-Boxster performs in this respect.

W12GT

3,549 posts

222 months

Thursday 2nd November 2023
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669 new unregistered
91 registered with less than 500miles.

Porsche really have to sort this out because they are at massive risk of devaluing the brand.

Gregmitchell

1,745 posts

118 months

Thursday 2nd November 2023
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W12GT said:
669 new unregistered
91 registered with less than 500miles.

Porsche really have to sort this out because they are at massive risk of devaluing the brand.
Think they're overvalued the brand already with their ridiculous pricing

TTmonkey

20,911 posts

248 months

Thursday 2nd November 2023
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Range isn’t the issue. It’s recharge time.

I dont want to spend an hour at a recharge place.

Make it 15 minutes to add 250 miles. And I’m in.

DMZ

1,410 posts

161 months

Thursday 2nd November 2023
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I don’t think range or charge speed explain the depreciation. Whoever bought it first was fine with it and lots of others can use a car with 200+ mile range without much issue. The problem is that when you’re buying it used there is no incentive other than lower fuel cost so the used buyer makes a totally different calculation than the first buyer who wrote the lease cost off against tax. It doesn’t matter that a Taycan is better at some things than a Tesla when the used car buyer’s choice is a Taycan vs any ICE. I’m struggling to think why I would pay much of a premium for a used Taycan when I can choose from a large selection of very nice used cars.