The new Vantage?

I think Chris Harris nailed it in the video. It’s the right car but it’s the wrong time. In many ways it was the same situation with DBX which was launched just as Covid took hold of the world. If only this iteration of new Vantage had been launched in 2017 things may have been so much different. AML was still privately owned, no huge debt, and no market scrutiny on every move. The world is so different nowadays with the rise of EVs, political green agendas, tension in the Middle East and elsewhere, concerns over the global economy, relatively high interest rates and yields plus many other factors. It will be interesting to see how many people will actually decide to shell out over £200,000 on one of these. I hope AML sells loads but my gut feeling is that patience will prevail and in a couple of years time you’ll be able to pick one up for less than £150,000. Just look at the prices of the previous limited run V12 Vantage. It has been the case with nearly every single car that Aston Martin has produced over the last twenty years or so and I see no reasons why this one should be any different. Time will tell. BRM.

Oh is that what it all translates to.
I would never have guessed.

I thought AML were seeking young customers, who wear their baseball caps with the peak facing backwards.
When they are dazzled by sunshine, they drop their two phones and use a hand to shield their eyes.
I presume they are trying to avoid sunburnt necks and don't know about sun cream.

Anyway, I did not think I would get along too well with that crowd, so lost interest in buying a new Vantage.
I could forsee trouble at AMOC.

Agree with this. I also enjoyed the two short videos.

The irony is a late model VH V8 mantra is also forget the lap times and go out and have a bit of fun. You’ll have more fun than any modern car for sure as it is so analogue and gives so much feel.

Having said that I would be very keen to get one of the final models of the new new Vantage which will likely mark the end of an era of Aston Martin. Actually I’m keen to get one now and have to stay off the configurator. My main issue is that I have two garage spaces and love both the cars in it. But let’s see in a few years.

I guess the more relevant question with regard to values/buyers is what is going to be the difference in monthly's?
A very quick look on Astons own numbers shows that the current Vantage with an OTR of £160k needs a £42k deposit and £1700 for 3 years before needing an £85k balloon.
Compare them to a DB12 Volante which will set you back £203 OTR, probably a realistic price for the new Vantage and now you need to find an extra £10k for the deposit and £550 a month more then an extra £21k at balloon time.
I think this is going to be the challenge facing new sales, or at least repeat customers.

The challenge Aston have at this price level is their track record of impressive depreciation. It's the same for McLaren, their cars are technically brilliant and right up there with the best of them for capability, however perceived unreliability and a poor dealer network mean their sales are poor and their used values really suffer.

Ferrari, Porsche and Lamborghini get away with selling cars at such high prices as they historically do quite well on depreciation. The market has been skewed the last few years with the covid effect, but the long term trends are there. Their halo/limited cars have also historically done very well and generally commanded 'overs' on the used market, they can dangle the carrot of an exclusive build slot to entice wealthy customers into buying other cars they wouldn't normally (the Porsche GT model). Contrast that with Aston, where they tried to create a hype around the new V12 Vantage, 'special customers' were invited to buy one, however they've already lost over £100k within 12 months. Even the Zagato's netted large losses, the only model that seems to have bucked the trend in recent times is the GT12.

I daresay a lot of owners of older VH cars probably aren't the target market for this car, the challenge for AML is who that target really is. They do seem to always have luck against them, both of these cars launched as the UK hits recession and general global doom and gloom doesn't at all seem to be improving. I like the look of the Vantage pending seeing it in person, but at that price two of my current cars would have to go - it wouldn't be better than either of them at what they currently do so I think it'll have to wait a while to see if my depreciation prediction is correct...

I expect you are referring to the M-B 3 litre inline 6 cylinder engine.
AML use that in a China only DBX. It fits the taxation circumstances of that country.

To enjoy that silky smooth engine in a new E Class, you need to live anywhere other than the UK.
M-B UK dictate what their (hoped for) customers are allowed to have.

We don't want the V6 Jaguar solution for their F Type.

If you trawl back to the start of this thread there was some speculation that AML would introduce a smaller engined “entry level” car. Whilst I think it sounds like a good proposition I still maintain that it won’t happen. It’s not going to tie in with LS’s vision of luxury etc etc and it will lower the ASPs too. It may prove to be an error from a business perspective. Only time will tell. But I can’t see it happening at all. Imho there is no such thing as an “entry level” Aston Martin anymore and if LS does bite the bullet and introduce one it will probably be too late by then anyway. BRM.

Fair enough Jon. I don’t really know the answer to your question, but I suspect if you email the AML Marketing Department and ask for clarification their reply will not include the words “entry level”. If it does I will make a donation to the charity of your choice. BRM.

Just priced one out today. I don't think its the base price that's too horribly high given all the improvements over the current car. But the options cost dives it way up there and puts it in a price category where it doesn't belong.

The real issue is that the market will determine the value. Their price isn't bad if people are willing to pay a decent amount for used ones. But if the market values that car much lower, that will be reflected in the used prices, and the resulting massive depreciation will drag down new sales.

On the bright side, I don't think its going to hurt resale values on any current vantage that's more than a couple of years old.

You appear to have missed the UK discussion conclusion about pricing, on page 24.

Out of interest, what is the US$ OTR price of the new model Vantage, including the usually required options?
$250,000 possibly.