Developing Cost

Developing Cost

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deep750

Original Poster:

3 posts

258 months

Tuesday 12th November 2002
quotequote all
Hello! I'm a student writing home exams in Product Management at The Norwegian Marketing School. I am doing a paper about BMW. I wondered if there was any data available about how much BMW spent on developing the M3 from the 3-series. It had been really nice if I got some information about where to collect such data. Or any sites where it could be found. I just need an estimate, so I would be real thankful from whole of my hart if I got some tips

Podie

46,630 posts

276 months

Tuesday 12th November 2002
quotequote all
Going on previous experience, the only place you'll get information like that is from BMW themselves...

Even then, it depends whether they want to boast about how much they spent, or whether they keep it a closely guarded secret.

deep750

Original Poster:

3 posts

258 months

Tuesday 12th November 2002
quotequote all
I have asked them, but they havent even answered my question. So im searching after it everywhere. Are there any magazines that does financial reports and analysis???

Podie

46,630 posts

276 months

Tuesday 12th November 2002
quotequote all
Not usually public data, so if they won't give you the information you will be lucky to find it. Sorry.

nefarious

989 posts

266 months

Tuesday 12th November 2002
quotequote all
If you really really need to find this out here's what to do:
Look through some old magazines and find out the name of some of the developers who worked on the M3. (Hopefully one's you can get a bit of info on on BMW's corporate site)
Then, go onto a site like Monster.co.uk, and find a very senior position in the car industry that would suit one of these guys.
Make up a company name and put the word recruitment after it.
Phone up BMW, ask to speak to Her.Blah, tell him you're a headhunter, have a specific opportunity that will change his career. You obviously can't name the prosective employer, but tell him that they had been particularly impressed with the work he'd done on the M3. Conduct an interview with him about his general experience and then specifically about the M3 project. If you sell it right, he'll sing like a bird.

Unethical, but effective.

Podie

46,630 posts

276 months

Tuesday 12th November 2002
quotequote all

nefarious said: If you really really need to find this out here's what to do:
Look through some old magazines and find out the name of some of the developers who worked on the M3. (Hopefully one's you can get a bit of info on on BMW's corporate site)
Then, go onto a site like Monster.co.uk, and find a very senior position in the car industry that would suit one of these guys.
Make up a company name and put the word recruitment after it.
Phone up BMW, ask to speak to Her.Blah, tell him you're a headhunter, have a specific opportunity that will change his career. You obviously can't name the prosective employer, but tell him that they had been particularly impressed with the work he'd done on the M3. Conduct an interview with him about his general experience and then specifically about the M3 project. If you sell it right, he'll sing like a bird.

Unethical, but effective.


Let's just say if I was on the end of that, I'd be SERIOUSLY off.

deep750

Original Poster:

3 posts

258 months

Tuesday 12th November 2002
quotequote all
thank you nefarious, I will maybe use your advise as a last sollution, I have mailed many people up in the BMW company now, so maybe they'll answer. Thanks