Lotus: no longer a sports car co but a lifestyle brand
Discussion
Are Lotus actually serious about committing corporate suicide?
They've looked at good old Elon Musk destroying Twitter and said "hold my beer!"
It started with a cringeworthy Instagram post - obviously - and ended with an email that was pushed to subscribers/customers that says they are "on a transformative journey from an iconic British sports car company to a global luxury lifestyle brand."
ETA Due to the footnote below:
https://www.instagram.com/p/CvPr4iqolL9/?img_index...
"The Stars aligned last night for our new Lotus London Mayfair launch! ✨
Then I receive this email from Lotus today:
“Lotus is in a new era.
“We are on a transformative journey from an iconic British sports car company to a global luxury lifestyle brand. As part of this journey, we are excited to announce that our first major European flagship store on London’s Piccadilly is now open.”
[Emphasis added]
No longer a sports car company, it’s now intended to be a lifestyle brand.
So long then, Lotus, it’s been … emotional.
And as for that noise you can hear? That’s Colin Chapman spinning in his grave with enough revolutions to power the Hethel factory.
Maybe Lotus’ 200+ job cuts could start with their marketing department?
They've looked at good old Elon Musk destroying Twitter and said "hold my beer!"
It started with a cringeworthy Instagram post - obviously - and ended with an email that was pushed to subscribers/customers that says they are "on a transformative journey from an iconic British sports car company to a global luxury lifestyle brand."
ETA Due to the footnote below:
https://www.instagram.com/p/CvPr4iqolL9/?img_index...
"The Stars aligned last night for our new Lotus London Mayfair launch! ✨
- ForTheDrivers #LotusLondon
Then I receive this email from Lotus today:
“Lotus is in a new era.
“We are on a transformative journey from an iconic British sports car company to a global luxury lifestyle brand. As part of this journey, we are excited to announce that our first major European flagship store on London’s Piccadilly is now open.”
[Emphasis added]
No longer a sports car company, it’s now intended to be a lifestyle brand.
So long then, Lotus, it’s been … emotional.
And as for that noise you can hear? That’s Colin Chapman spinning in his grave with enough revolutions to power the Hethel factory.
Maybe Lotus’ 200+ job cuts could start with their marketing department?
Moderator edit: no links to your blog please
Edited by RichardHMorris on Monday 31st July 16:03
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