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The first UK Ferrari Store has opened its doors in London’s Regent Street.

The prestigious brand already has official stores in upmarket retail centres like Rome, Barcelona, Macao and Abu Dhabi, and the latest London venture was opened this morning by Ferrari’s F1 star Kimi Räikkönen,

Ferrari says its new outlet will offer a wide selection of products from the Prancing Horse ranges for GT car clients, F1 tifosi, and Ferrari enthusiasts.

Apparently a network of 40 stores is planned, with other locations opening in Europe, America and the Middle East over the next three years.