"Lotus was mentioned in the same sentence as Ferrari, Lamborghini and Maserati in the 1970s to 1990s," he says. "Then it got closed into a corner. We believe it's the right time to bring Lotus back to where it was."
Lotus group managing director Datuk Syed Zainal Abidin Syed Mohamed Tahir (yes, really!) has also spoken to Malyasian media on the subject.
"We believe Lotus's potential is in the branding. If you go across the globe, the brand recognition is very strong but we have not lived up it," he said in an interview with members of the Malaysian media in conjunction with the visit by the Yang Di-Pertuan Agong Tuanku Mizan Zainal Abidin (Malaysia's Sultan) and Tuanku Nur Zahirah (the Sultan's squeeze) to the Lotus plant in Norwich recently.