Teaser campaigns for new cars are getting ever more bizarre, but few could be more obtuse than BMW's latest set of pics for its eagerly anticipated 1-series M.
Rather than going down the obvious route and revealing the car at the Paris motor show in all its quad tail-piped, Y-spoke-wheeled glory, BMW took the car to Paris (but not to the motor show) and took the wraps off (but only bits).
Now, we love a fast BMW as much as the next man, and we look forward to having a look (and hopefully a go in) the hot 1-series with its circa 350bhp turbocharged six very much, but BMW really is trying our patience with its teaser campaign.
Especially when the latest pictures include a particularly smug-looking gentleman and lady, whose expressions seem to say: "we've driven this and you haven't. Ha ha."