There's not a lot to say about this video, other than we liked it, although 'other channels' are postulating it marks a return to the 'Ultimate Driving Machine' tagline for BMW - in the US at least.
That's not strictly true, because BMW has never actually stopped using the slogan that helped to cement its reputation - even if 'Joy' is the characteristic most commonly evoked in the brand's advertising today.
Anyway, you might like this...