To signify how hard Ford is pushing this whole 'global' aspect of the all-new Mustang it yesterday put a car 112 floors - or 399m if you prefer - up the world's tallest building, Dubai's Burj Khalifa. OK, so that's 48 storeys and 429m from the very top. But it's still pretty high.
Apparently Ford put a Mustang at the top of the Empire State Building back in 1965, hence the inspiration for this event claimed by Bill Ford while side-stepping the fact the yellow cabrio only made it half way up the Burj Khalifa. Details, details. Here, for the accompaniment of your afternoon brew, is a video of how they did it. Namely taking it to bits and then reassembling it over a period of 12 hours in time for Bill Ford to attach the badge and present it to the watching crowds and inaugurate the firm's new regional headquarters covering the Middle East and Africa.
"The final frontier for growth in the auto industry," as Bill Ford describes it, "we sent a message to the world that the Mustang is going global after 50 years as America's greatest motoring icon."
With a little help from six blokes and a big set of spanners.
Vid here.