Sometimes subtlety just doesn't cut it. There's a fine line between understated assurance and modesty to the point of going unnoticed. Lexus has decided the best way to avoid the latter is simply to create a fabulously self-aggrandising commercial. Which is a nice change.
There's a new GS on sale in America and the same rivals line up against it there as here: Mercedes E-Class, BMW 5 Series and Audi A6. Often with ads like this discretion is the name of the game but not with Lexus. Oh no. Apparently buyers have been 'hypnotized' [sic] into accepting the deficiencies of the main rivals. The four-cylinder engine in a 528i, the front-wheel drive in an A6 and the paucity of equipment in an E-Class. All weaknesses that the six-cylinder, RWD GS addresses.
The boldness is commendable but America isn't where Lexus needs to make its presence felt. Wonder how long before we see something similar on ITV?
See the advert here and the making of video here.