ASTON AND MERCEDES ARE OFFICIALLY COOL
PH perplexingly absent from 2012 'cool brands' list
Now in its 11th year, this list is voted for by 3000 British consumers and a panel of 39 ‘key influencers’ including Millie Kendall MBE, Luke Peters, Plan B and David Harewood MBE.
Be they who they may, the list’s definition of ‘cool’ is a mix of innovation, originality, style, authenticity, desirability and uniqueness. Apple was the outright winner, with Mercedes-Benz holding up more motoring honour in 16th. Nike came 19th, followed suspiciously closely by the keyboard-inputting error Niko.
The top 20 CoolBrands® list 2012:
|5.||15.||Ben & Jerrys|
|9.||Bang & Olufsen||19.||Nike|