Jaguar hits the jackpot

JD Power US ranks Jag second overall

By PH Staff / Thursday, 19 May 2005 / Loading comments

Jaguar X-Type

Jaguar has achieved a remarkable quadruple success in the latest J.D. Power and Associates Initial Quality Study in the USA.

Improved to second its position overall in the survey
The Gold Plant Quality Award in Europe for Halewood
Big improvement for the Jaguar X-Type

This major achievement for Jaguar was led by its best performing model, the X-Type saloon, which improved 37 points in the study, a 35 per cent leap over last year's results - and a massive jump from the bad old days when Jaguars were seen in the as good cars but with lousy quality control.

The J.D. Power Study ranks new vehicle quality after 90 days in the hands of customers.

In addition, Jaguar's Halewood plant, where the X-Type is manufactured, received J.D. Power's Gold Award for European plant performance. This state of the art facility – once Ford Motor Company's lowest rated plant in the world – is now a centre of excellence for lean manufacturing, a discipline that focuses on elimination of waste, while driving high quality, continuous improvement.

Jaguar boss Bibiana Boerio said, "Jaguar has achieved the Number Two ranking in the industry out of 36 brands and is once again the highest ranked European nameplate in the Initial Quality Study.

"Coupled with the success of X-Type and our Halewood Plant in the J.D. Power Survey, this is a terrific testament to the efforts of the whole Jaguar team. Improving our quality has been a passion for everyone at Jaguar and we are once again delighted with these outstanding results. I like to think that this is the voice of real customers telling us about the quality of their Jaguar vehicles."

The Jaguar X-Type went on sale in 2001 and continues to introduce the Jaguar brand to new consumers. The X-Type, the only compact luxury saloon to offer all-wheel drive as standard equipment, combines a fresh performance spirit with the luxury, craftsmanship and refinement for which Jaguar is renowned.

PH adds its congratulations to all at Jaguar for this achievement.