Aston Martin wins luxury award

Recognition for excellence, design and desirability

By PH Staff / Tuesday, 11 October 2005 / Loading comments

Excellence attained

Aston Martin has been recognised in the annual Luxury Briefing Awards with the 2005 'Award for Excellence' in the luxury arena. The award was made at a party at Alfred Dunhill in London's Jermyn Street last week.

Luxury Briefing's founder James Ogilvy said: "This award recognises the overall excellence of Aston Martin, for its world-class product, its iconic design, superb quality and sheer desirability. An incredible amount has been achieved in the last five years and the award is very well-deserved."

Accepting the award on behalf of AM, chairman and chief executive officer Dr Ulrich Bez said: "Along with the Aston Martin team, I am delighted that our passion for excellence has been recognised with such a prestigious award.

"While the production aspirations for our new V8 Vantage are higher than any previous Aston Martin, the car will still retain a high degree of exclusivity – a vital characteristic of our British marque."

The launch of the Aston Martin V8 Vantage this summer marks the culmination of a plan to reinvigorate the Aston Martin brand that started in 2000. The V8 Vantage joins the Vanquish S and the DB9, completing the first three model line-up in Aston Martin's history and supporting plans to grow annual volumes to nearer 5,000 cars per year.