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Thursday 24th October 2002


007'S NEW MOTORS

The biggest product placement ever?

After letting 007 nonce about in a BMW for too long, the makers of the Bond films have been enticed back to Aston Martin thanks to some overwhelming enthusiasm from the owners of AM, Ford. Not about to miss one of the best product placement opportunities possible, Ford have piled enormous resources into the film and are about to reveal a hefty marketing strategy to capitalise on their investment.

The new film - Die Another Day - features 007 driving an Aston Martin Vanquish V12 with Halle Berry as Jinx in a coral-colored Limited Edition 007 Ford Thunderbird. The villian, played by Rick Yune will drive a Jaguar XKR.

Ford have managed to squeeze even more of their range into the film with other Ford owned companies having their products featured. These include Range Rover, Volvo S60 and S80, Ford StreetKa, and two classic cars, including the Ford Fairlane and the Ford GT40.

Revlon is also jumping on the marketing bandwagon and has chosen a 2003 Thunderbird as one of two grand prizes in a promotion called "Win the Life of a Bond Girl Sweepstakes". Presumably the winner will get shot at and shagged a lot?

Much of the filming for the film has taken place at Pinewood Studios. A full ice palace was built and much of the stunt work was done here.

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Dream garage?
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Special effects men Andy Smith and Nick Finlayson
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Stunt driver George Cottle
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Link: www.fordvehicles.com/bond, www.bondpix.co.uk

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