007's New Motors

After letting 007 nonce about in a BMW for too long, the makers of the Bond films have been enticed back to Aston Martin thanks to some overwhelming enthusiasm from the owners of AM, Ford. Not about to miss one of the best product placement opportunities possible, Ford have piled enormous resources into the film and are about to reveal a hefty marketing strategy to capitalise on their investment.

The new film - Die Another Day - features 007 driving an Aston Martin Vanquish V12 with Halle Berry as Jinx in a coral-colored Limited Edition 007 Ford Thunderbird. The villian, played by Rick Yune will drive a Jaguar XKR.

Ford have managed to squeeze even more of their range into the film with other Ford owned companies having their products featured. These include Range Rover, Volvo S60 and S80, Ford StreetKa, and two classic cars, including the Ford Fairlane and the Ford GT40.

Revlon is also jumping on the marketing bandwagon and has chosen a 2003 Thunderbird as one of two grand prizes in a promotion called "Win the Life of a Bond Girl Sweepstakes". Presumably the winner will get shot at and shagged a lot?

Much of the filming for the film has taken place at Pinewood Studios. A full ice palace was built and much of the stunt work was done here.

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Link: www.fordvehicles.com/bond, www.bondpix.co.uk

Comments (27) Join the discussion on the forum

  • JonRB 28 Oct 2002


    Nightmare said:Dont know if Im giving anything away by saying there's a fencing match in the film, but I wil be running around in the background when there is!
    That probably explains why there is a fency match in the video for Madonna's "Die Another Day" song then.

  • paul 28 Oct 2002


    grahambell said: Hi paul,

    Think it's the new model. Have one booked for test for Pistonheads next month so be able to tell more then.


    Excellent, always fancied a big GT-esque convertible - but found the current XKR a bit lacking in dynamics and a little 'boat-like' in appearance and the DB7 rag-top too pricey for the same car in better looking clothes...

  • Nightmare 26 Oct 2002


    mr_tony said: in the trailer or the film night?

    In the film itself...definitely not in the trailer that I've seen (thougnh it's a short one) Dont know if Im giving anything away by saying there's a fencing match in the film, but I wil be running around in the background when there is!

  • grahambell 26 Oct 2002

    Hi paul,

    Think it's the new model. Have one booked for test for Pistonheads next month so be able to tell more then.

  • paul 26 Oct 2002

    re: the bond cars for the new movie - is that XKR a current model tarted up for the movie, or is it a new model? (I'm not refering to the mounted Gatling or the rocket launchers here) - it looks much more aggressive that the current model.

    Dear Mr. Ford, please make me a funkier looking XKR and I'll stop looking for a DB7 volante...

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