Jaguar's Triple Sports Car Treat

The 'entry level' Jaguar roadster has reached test-mule stage - but it won't look like the F Type concept.
The 'entry level' Jaguar roadster has reached test-mule stage - but it won't look like the F Type concept.
As pictures have now been published of Jaguar's cut-and-shut XK prototype, the cat is well and truly out of the bag about the firm's plan to build a new 'entry level' sports car. So when PH bumped into JLR global brand director Adrian Hallmark and design chief Ian Callum at the launch of the new four cylinder diesel XF in Munich on Monday, we demanded they spill all the beans immediately about this exciting project. They declined, but we ploughed on regardless...

In case you missed an edition of AutoEvoCarBlog, the word is that Jaguar plans to replace the current XK range with two front-engined roadster and coupe models sharing key underpinnings and architecture but different bodywork, powertrains and styling. One will be a new entry-level two-seater (possibly badged XE or XKE) with V6 and (possibly) V8 power that's likely to be revealed 18 months from now. It will be priced between the Porsche 911 and Boxster, we're told, while its sibling will be a more expensive and larger 2+2 that will replace the newly facelifted XK a year or so later.

Adrian Hallmark - global brand director
Adrian Hallmark - global brand director
With the C-X75 'hypercar' also confirmed for production, it all means Jaguar is a few short years away from boasting what could be one of the most glamorous and desirable sports car line-ups in the business.

While it's tempting to talk of the new two-seater as a spiritual successor to the E-type, there's resistance to that idea at Jaguar. Ian told us he doesn't hold with it due to both the weight of expectation and the baggage such a comparison brings. Anyway, the high performance, premium XK is probably closer to the E-type in spirit than a new, harder-edged small sports car.

The last time a junior Jaguar sports car was close to the launch pad was a decade or so ago, when the F Type show concept was revealed to suitably lip-smacking responses at the Detroit Auto show.

The F Type was created by a project team led by Keith Helfet under design boss Geoff Lawson. A heart attack ended Lawson's career tragically early, and the show concept was completed under his appointed successor Callum.

While punters in their droves cried 'just make it', Ian now maintains that few people really appreciated how far from reality the F Type concept was. "We couldn't build it, because it had a really low windscreen and high bonnet," he says, "and by the time we normalised it for production it took all the character out." Reading between the lines it may not have helped the F Type's cause that Ian, in his role as vigorous new broom at Jaguar, was already pursuing his own design agenda.

Ian Callum: It's not a new 'E Type'
Ian Callum: It's not a new 'E Type'
"We developed a mid-engined car in parallel and ran with it as the preferred F Type contender," he says, "but ultimately the board decided that we had to choose between powertrain or product developments, and all the logic pointed to getting the powertrains sorted instead."

That stillborn mid-engined F Type has never been seen in public, but if you can visualise a roadster of Boxster proportions with an XJ220-esque nose and circular air intakes raised above the waistline ahead of the rear arches, you'd be close-ish. (Ian would probably take exception to this simplistic description but forgive us, we've only ever glimpsed this intriguing clay model as an iPhone thumbnail!)

So what of the F Type's 'spiritual successor' today - and why now, if not then?

We've known an entry-level roadster has been a Jaguar priority since 2009 because Ratan Tata said as much, and all subsequent reports suggest it's going to be based around a version of the platform architecture underpinning the new XJ.

"There's always been a case for this car, we're just late getting there," says one of the men making it happen, brand supremo Adrian Hallmark.

"Why did Porsche enter the SUV segment when everyone said it had peaked? It hadn't, that's why. Everyone talks about emerging markets like Brazil and China, but Jaguar's traditional markets are predicted to be bigger than BRICS for the next 20 years, and demand for premium products is set to increase. The only downside is ever increasing pressure on CO2 emissions, which will be addressed by downsizing, hybrids and other technologies - so the death of the sports car is greatly exaggerated."

F Type was a hit, but couldn't be built...
F Type was a hit, but couldn't be built...
According to Adrian, the premium sportscar sector is 'inelastic' which, in schoolboy economic terms means supply and demand are not inextricably bound together. "The space beneath the XK is there, but it's not like bringing XF under XJ where you do three times the volume. For example the Porsche Boxster peaked at 90% of 911 sales, and has been flat for 10 years - if you're going to do this it's not just about a car, you've got to have a whole lifecycle plan."

You've also got to have a few quid in the bank for development, and JLR is sitting on a pretty pile of cash. As well as a hefty £1.126 billion profit last year (which takes into account existing R&D spend), a whole extra billion cleared into the company's bank account last month as the result of a 10 year bond issue.

"The commitment to invest in the Jaguar brand - well, I've never seen anything like it," says Adrian, a high-flyer who's CV includes stints at Porsche and Bentley amongst others. So what could possibly go wrong?

...and a mid-engined rival got further
...and a mid-engined rival got further
A sudden worsening of the global economic outlook could be a fly in the ointment he reckons, otherwise "the devil is in the detail".

"Only we can do a Jaguar, but we need to compete where other companies are excelling. The biggest strategic mistake we've made before is doing neo-Jaguar design instead of designing for the future. Not every car needs to look the same, and I think some of our competitors are reaching a level of 'sameness' that's dangerous," he says, adding the Jaguar brand can definitely support the broad 'bandwidth' that has allowed the hard-core - and widely acclaimed - XKR-S to emerge. "The XK is very much a GT, but the R-S has been invaluable to see just how sporty people imagine Jaguar can be."

Ian agrees that a new entry level sports car should have a harder performance edge to it.

"If you define a sports car for two people, it has to be delivering driving focus. If you define a 2+2 it's a GT car for touring," he tells us.

"My design approach won't change from what we're already doing," he says. "Fantastic proportions and great lines, and always pushing boundaries to get proportions as good as I can."

Will C-X75 herald a 'volume' supercar?
Will C-X75 herald a 'volume' supercar?
"The front graphic of the C-X75 is something you'll see in the future - I've learned the Jaguar oval is not assertive enough - and sports cars are interesting because you always feel the need to put in a certain amount of 'curvaceousness'; that classic coke bottle styling if you will, and I don't mind that at all." As for the rest? "You'll have wait and see!"

Having touched briefly on the limited volume, extraordinarily high-tech and fabulously expensive hypercar in development with partner the Williams F1 team, we were intrigued to know where Ian thought the project might lead. And he acknowledges that while there's no current strategic or business plan for Jaguar to develop a presence in the 'mainstream' supercar sector, it could open doors in future.

"The reason we're doing CX75 is that we want to demonstrate our amazing innovation and technical prowess," he says. But could it lead to a less esoteric supercar project in future? "Well it's nice to think that might be possible, and it's a direction I'd personally like to go in," he says. (Hold the front page - that makes it 'official'! Ed.)

The £700k bolide's final specification is still being refined, and while it was expected that a version of the proposed 'new for 2014' 1.6 litre four cylinder F1 engine would be used in the Jaguar, the news that the engine planned for F1 has been now been officially re-spec'ed as a V6 means Jaguar and Williams will surely have to react.

So if they've got to make the engine bay bigger anyway, let's hope they remember to leave room for a supercharged V8...


Comments (52) Join the discussion on the forum

  • MonkeyMatt 06 Jul 2011

    kambites said:
    MX5? hehe
    Like it or not TT srpings to mind

  • pb63 05 Jul 2011

    cheesyblob said:
    Well I can't myself, but you said nothing they've made since is any good, not nothing they've made since has the same impact. So to answer your real question:

    XJ Series 1
    XJ Series 2
    XJ Series 3
    Well a positive impact is normally something perceived as being 'good', so I stand by what I said, nothing since 1961 has moved that on.

    Any of those in your list best in class? Maybe, maybe not. Xj220 for a small period of time....whoopee 280 odd units produced. Certainly not the success they had with a certain sportscar...

  • pb63 05 Jul 2011

    MX5guy said:
    The problem is they'd then get accused of living in the past, never doing anything new etc. In the past it was much easier to make a car stand out compared to others, because they could be rapidly improved due to technology, and they had far less restrictions on them. Obviously it is possible to create great new cars, but I think they should be designed for the time they're in, and evolve. Very few companies sucessfully sell cars "copied" from their past. Porsche, Morgan... Then in my opinion a lot of companies just use names from the past to sell cars now, when there is very little in common. At least Jaguar don't try and make some tenuous link of "our car is like the E-type" nonsense.
    I'm not saying they should produce something 'old'. Far from it. I'm saying they should still have a presence in the market which the etype was focused. A fun, small, affordable sportscar. No more expensive than a boxter, priced below a 911 for the top model would be perfect.

    Edited by pb63 on Tuesday 5th July 13:36

  • Chris-R 04 Jul 2011

    snaelro said:
    well, same for today when they announce sales growth in china or russia. it is to compare with the market growth itself, or the competition. JLR did something like +45% in china last year. BMW for example +85%
    Damn lies and statistics, etc. smile

    Jag only had V8 petrol XJs on offer in China last year so faced crippling luxury car taxes that disadvantaged them significantly against BMW. They're gradually filling in the gaps...

  • Marwood79 04 Jul 2011

    ps. Anyone else out there think a Jaguar / Lotus tie-up would make a lot of sense right about now?

    Certainly more sense than those 2 companies competing directly against each other....

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