296 GTB Price Increase

I was at a 296 launch event - again - and it turns out the base price of the 296 has increased from £231k when first launched to £241k now, this seemingly before a single car has been delivered to anyone anywhere. The particular car they had on display had been optioned up to £335k. Delivery quoted at Q2 23.

The accompanying spiel is familiar now, a fun car to drive and so on but I do wonder about the price. A spider is coming and if it’s the usual £25k premium, it won’t take much to break the 300 barrier.

I liked the 296 very much at the Millbrook sessions and being driven by the Ferrari driver on the handling circuit confirmed I'm a slow driver by comparison. Goodness!

I've been to Maranello to specify my GTS, Q1 24, extra sparkly silver with red/black daytona leather. Something like £330k incl £50k of options. It's enough... I specifically modelled mine on a silver/black/red Dino 246 GTS from 1974 which adorns my desktop PC wallpaper.