Re: Lamborghini Urus: how and why

Also, why can't any company specialise in anything any more?

It used to be the case that people went to Lamborghini for supercars because that's what they were/are good at, in the same way they go to Land-Rover for off-roaders, because that's what they're good at. It's not about 'brand', it's about engineering integrity. These companies exist because they specialise in something they've gone on to make their names with.

This just reinforces the fact that VAG is just one enormous, homogenous blob of a company with a limited number of platforms, and for whom these companies are mere 'brands' - labels to stick on the front and attach to a marketing campaign.

I've ranted about this quite a lot on here recently - it's almost as though all the substance and integrity is being ripped out of the world and replaced with marketing campaigns and buzzword-disengorging morons in suits telling people what to think in order to stop them asking questions that might reveal how wafer-thin their reality is.

To me, Lamborghini is about race-inspired engineering for the road, big V10s and V12s and the most radical styling they can muster, which shouldn't have any particular continuity to it, it should purely shock and amaze. It's all about substance.

This...thing...is all about Lamborghini as a wafer-thin set of design cues and 'brand values' to be applied to anything VAG has lying around.

I mean, if they want a 4x4, why can't these global super-rich types just buy an Audi, recognising that that's what Audi are good at, to go with their Lamborghini supercar, also recognising that that's what Lamborghini are good at?

What the bottom line in profit margins will demonstrate once this is on sale will be the only justification needed.

How depressing.

But like I said, I doubt this will be made in Italy. The money it makes will be for VW rather than Lamborghini.

So why does it need a Lamborghini badge? What's wrong with Lamborghini being a company that only makes supercars?

Look at Ferrari - they'd never do a thing like this and they have always outsold Lamborghini since the dawn of time.

Do Lambo have a target weight for this?

That’s the main problem with these SUV’s – they are too heavy therefore horrible monstrosities to drive. I have driven a good few modern SUV's inc new top of the range ones, and they all are hateful things to drive. Fast and impressive performance yes but they are bad handling and just not enjoyable to drive by their very nature – they just feel big and heavy in every way.

Personally, I would far rather have a top of the range estate car instead of one of these. And these things have no real advantage over a big estate car in any way – apart from looks if you like the SUV look. They are rubbish off-road and in snow [as 99% have 22” wheels with wide low profile summer tires] and haven’t even got much room inside them.

But obviously there is a big market from them and they will sell, I just don’t understand why anyone would want one

Lamborghini make the Aventador and Gallardo. If you don't like their SUV, you've got yourself two very fine cars to choose from. If you've no intention of buying a 150k+ SUV, a 200k V10 or a 260k+ V12 then you needn't worry.

They've decided to make a third model which is wisely aimed at a huge market that is dominated by a lower priced Porsche. No company in their right mind is going to overlook the chance to make money and introduce its new customers to their traditional offerings. Porsche isn't really seen as a luxury brand in China, nowhere near the extent Ferrari and Lamborghini are anyway, so I hope they do very well out of it. This isn't going to be built on a huge scale so they only need X number of buyers and they'll find that very easily in a nation that still prefers to be driven around in luxury and comfort.

Good luck to them and I look forward to the Aventador SV.

That sort-of makes sense until you realise that Porsche and Lamborghini, and for that matter the Cayenne and the Urus, are effectively the same manufacturer and the same car.

Looks like they've been looking at Halo for their inspiration
Its a red Warthog

Never mind the car, he's a wierd looking bloke that Winkelmann.

Agreed. It also shows a lack of understanding of Lamborghini design at Volkswagen. They don't 'do' corporate identity, they do design radicalism. The Miura, Espada and Urraco owed nothing to anyone, the Countach owed nothing to the Miura, the Diablo owed nothing to the Countach.

They lost their way slightly in the Eighties, but since VAG took over they've just conservatively evolved the shape, following trends rather than making them. The Murcielago looks great but looks little different to the Diablo, and the Aventador looks like a Murcielago derivative rather than a wild new model.

The last genuinely bold thing they brought out was the Gallardo. Ever since that they've disappointed me by not bringing out the Sesto Elemento, and are actually starting to bore me now.

Ferrari hasn't done this, nor has Maserati or Alfa, so it's all down to that corporate control-freak VAG management structure.

erm how is it ugly. And while on the topic, Lambo are hardly know for pretty cars, have you never seen a Countach?

And pointless? How exactly, or rather how is a Murcielago more useful/less pointless?