Re: Lamborghini Urus: how and why

Re: Lamborghini Urus: how and why

Author
Discussion

LuS1fer

41,080 posts

244 months

Friday 27th April 2012
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housen said:
if i had the spare cash

id buy one as i also think its a big fck u to the evoque drivers trying to give it the bigun in their trendy 4x4s ....this lambo will be rare expensive and look fing mean !
So will a 662hp Shelby GT500 for a fraction of the price. Exclusivity doesn't always require a complete disregard for the value of money.
Ultimately, this will suffer in the same way that a Bentley GT does - it looks great but you know it's a Phaeton underneath.
Even if you think this looks great, you (and everyone else) will know it's a Touareg underneath.
I'm afraid you are being blinded by the badge and the hype and the smoke and the mirrors without analysing what the reality is.

What would possibly make more sense is a Lamborghini 3-series.

Twincam16

27,646 posts

257 months

Friday 27th April 2012
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Mista_V said:
I always smile when I see a Cayenne Turbo squat down and launch itself into gravity-defying acceleration - this will be the same with 600bhp on tap; accompanied by an even sweeter engine note no doubt.
Y'see, when I see that I just find myself thinking how much better it would be if that engine was in something lighter and sleeker.

Watching someone plant their foot down in a 'sports' 4x4 is like watching them wipe their arse with tenners or spray vintage champagne across a room. All that potential and effort, just going to waste.

peteO

1,790 posts

184 months

Friday 27th April 2012
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please, please, please... dont do it!

ge0rge

3,053 posts

204 months

Friday 27th April 2012
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joebongo said:
Souped up Toerag. It's not a real Lambo. More bling for the thickies. Say no more.
Sounds like the kind of thing someone who couldnt afford it would say?!

HighwayStar

4,215 posts

143 months

Friday 27th April 2012
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Yeah, sounds like someone who thinks they know what they are talking about, when in fact they have no real idea what they are saying. Couldn't elaborate and explain the basis of the comment.

rogerhudson

338 posts

157 months

Saturday 28th April 2012
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joebongo said:
Souped up Toerag. It's not a real Lambo. More bling for the thickies. Say no more.
The LM002 was the real V12 lambo 4X4, to say it was controversial is being polite.

Doniger

1,971 posts

165 months

Saturday 28th April 2012
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It's awesome. I want one. In fact, one just parked itself in my dream garage just between the SLS and Diablo, in the Hummer H1's old spot for no other reason than the vitriol in this thread. It would be like driving a massive middle finger on wheels. Love it.

Pistonho

97 posts

192 months

Saturday 28th April 2012
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In my eyes the SUV is plain ugly but sure that rich buyers will be queuing up for one.

0a

23,879 posts

193 months

Saturday 28th April 2012
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HighwayStar said:
Lambo will have no trouble selling Urus's (no matter how negative you are) and the still make distinctive supercars so what's the problem?
This is a fact. I would never buy one, and don't know anyone personally who would buy one but there you go. There are plenty of X6s and Cayennes around. I'd be embarrassed driving one myself but clearly many aren't. Each to their own.

Lambo are a business. If your business had an open goal flogging highly profitable widgets you'd take it too.

HighwayStar

4,215 posts

143 months

Sunday 29th April 2012
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Exactly... Spot on.

Talksteer

4,843 posts

232 months

Sunday 29th April 2012
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LuS1fer said:
So will a 662hp Shelby GT500 for a fraction of the price. Exclusivity doesn't always require a complete disregard for the value of money.
Ultimately, this will suffer in the same way that a Bentley GT does - it looks great but you know it's a Phaeton underneath.
Even if you think this looks great, you (and everyone else) will know it's a Touareg underneath.
I'm afraid you are being blinded by the badge and the hype and the smoke and the mirrors without analysing what the reality is.

What would possibly make more sense is a Lamborghini 3-series.
The Continental GT is by far and away the most successful Bentley of all time in sales. Most people who drive them have no idea nor care that it shares some components with a VW they have never heard of or seen.

In absolute sales terms the CGT sells about the same number of vehicles annually as VW sells Phaetons, it terms of turnover though the Bentley is far more important to VW. The platform shared by the two cars was almost certainly designed from day one with the Bentley application in mind, and I fail to see how the platform sharing has in any way compromised the CGT.

The bits of the car you interact with (the interior, exterior and chassis set up) are designed specifically for the vehicle, the boring bits that you have very little to do with or can't see are engineered centrally so that the vehicle is more competitively price and reliable.

I think the number of people driving away in their new Bentley secretly regretting that they didn't just buy the VW Phaeton is likely to be pretty low.

The same will be true for the Lamborghini; they have good evidence there is a market for an SUV over the top price ceiling for that type £90,000. They have access to a platform that self evidently functions perfectly adequately as a super SUV in the form of the Cayenne.

In terms of value the Urus will presumably out perform the Cayenne Turbo S at the cost of a slight degradation of off road ability. It will look substantially different, with a much more bespoke interior. For those that can afford the Urus is will offer them something substantially different and I suspect it will probably be a sales success (assuming it is realised similar to the concept).





Talksteer

4,843 posts

232 months

Sunday 29th April 2012
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Cactussed said:
If TVR had made an SUV which nobody on PH liked but which sold like hotcakes in China and allowed the company to continue making sports cars, I'd not have had a problem with it.
This what it would probably looked like!



Probably wouldn't have sold well in China though. However I could actually see some TVR/Bowler synergies wink

M@1975

591 posts

226 months

Monday 30th April 2012
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Yather pointless SUV to sell to footballers and overseas millionaires wives. Very rarely do you see a Cayenne being "driven" and I'm sure this will be the chelsea tractor of choice for the super rich. Shame really can we not have an update of the LM002, the concept LM400 I saw recently was quite cool and actually looked like the old one, shame this got the green light instead.


HighwayStar

4,215 posts

143 months

Monday 30th April 2012
quotequote all
The Phaeton and Continetal GT might share the same platform but they don't sell in the same numbers... VW sells very few in the UK because it'll a lot of money for a VW. The CGT may sit on the same platform but that's where any similarity ends. The brands that share a platform will tune it in for their particular needs, characteristics. Different suspension components etc. What you see, touch, the quality of the interior of a CGT is on another level to that of a Phaeton. It's not like you get inside and bar the badges have no idea which car you're sat in.
The Urus isn't just going to be a Touareg with a different body dropped on top... The new MLB platform is already light than the current Touareg platform and the Urus will be a lighter, lower, completely different animal to the VW.
All this 'it's really just a Touareg underneath' is like saying Vanessa Feltz and Scarlett Johansson are the same with the top down!
As long as the Urus blows all other SUVs off the road and can stray 10 yards off road... Back of the net!

Gadgeroonie

5,362 posts

235 months

Tuesday 1st May 2012
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what is the demographics of the type of person that would buy one ?


Twincam16

27,646 posts

257 months

Tuesday 1st May 2012
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M@1975 said:
Yather pointless SUV to sell to footballers and overseas millionaires wives. Very rarely do you see a Cayenne being "driven" and I'm sure this will be the chelsea tractor of choice for the super rich. Shame really can we not have an update of the LM002, the concept LM400 I saw recently was quite cool and actually looked like the old one, shame this got the green light instead.

Daft thing is, I bet they could have sold that in the same quantities and made the same amount of money from the exact same demographic. By comparison the Urus is unforgiveably bland.

PEJAYMotors

29 posts

143 months

Tuesday 1st May 2012
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It was a similar story when Porsche first announced the Cayenne many years ago, some loved it and most hated it...

Justices

3,681 posts

163 months

Tuesday 1st May 2012
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Gadgeroonie said:
what is the demographics of the type of person that would buy one ?
- Rich
- Want a brutally powerful SUV
- Lambo customers who want a more than two seats
- Exclusivity
- Clients who don't want a Range Rover
- Clients who don't want a Porsche Cayenne
- Rich
- Exclusivity (major factor)

Vantagefan

643 posts

169 months

Tuesday 1st May 2012
quotequote all
Justices said:
Gadgeroonie said:
what is the demographics of the type of person that would buy one ?
- Rich
- Want a brutally powerful SUV
- Lambo customers who want a more than two seats
- Exclusivity
- Clients who don't want a typical Chelsea Tractor
Edited to remove repetition. I used to try and pad out my argument at school by repeating what I said too. wink

HighwayStar

4,215 posts

143 months

Tuesday 1st May 2012
quotequote all
M@1975 said:
Yather pointless SUV to sell to footballers and overseas millionaires wives. Very rarely do you see a Cayenne being "driven" and I'm sure this will be the chelsea tractor of choice for the super rich. Shame really can we not have an update of the LM002, the concept LM400 I saw recently was quite cool and actually looked like the old one, shame this got the green light instead.

Rather pointless SUV to sell to footballers and overseas millionaires wives. Very rarely do you see a Cayenne being "driven" and I'm sure this will be the chelsea tractor of choice for the super rich.
So... Who do you think would buy concept LM400 if it was reality LM400? I don't suddenly see it as being anymore affordable to the masses than the Urus. At the end of the day wouldn't it be equally as pointless as the Urus/Cayenne etc except you like it? The LM400 would still sell to those same people you say would buy the Urus.
And the super rich? The Urus isn't in the Veyron territory... Lambo are aiming at £150k... It's not cheap granted but someone worth £2-3 mIllion could easily have one on his shopping list to go with his other car, say a Bentley/Aston/Porsche/Lamborghini even. For the super rich is seriously wide of the mark.

Edited by HighwayStar on Tuesday 1st May 12:35