Aston Martin New Car Prices

Aston Martin New Car Prices

Author
Discussion

Jon39

Original Poster:

12,945 posts

145 months

Monday 20th May
quotequote all

By looking at dealer PCP examples, the figures below appear to show the current price list.






Simpo Two

85,883 posts

267 months

Monday 20th May
quotequote all
Projected year when you can pick up a used DB12 Volante for 100K?

alscar

4,392 posts

215 months

Monday 20th May
quotequote all
Jon39 said:

By looking at dealer PCP examples, the figures below appear to show the current price list.



Think the title on the right should be more like “ With a very few of the much cheaper options “.
I very much doubt many factory specced cars will “ only “ have those sale prices.

AMV93

865 posts

94 months

Monday 20th May
quotequote all
Jon39 said:

By looking at dealer PCP examples, the figures below appear to show the current price list.



They're still lower than Ferrari, who seem to be the brand AM are aspiring to compete with under the 'Ultra Luxury' hyperbole. The Vantage is close to the Roma and Portofino, but DB12 and DBX are far away from 812/Purosangue to the tune of £100k+. They're on a par with Lamborghini, noticeably more than Bentley (a base Conti GT is £160k, which competes with DB12 rather than Vantage, Bentayga £155k) and I think the product offering from McLaren is too different to fairly compare, other than being a bespoke small-scale manufacturer. Porsche are always an outlier as they're effectively a mass producer, although that does mean that the VFM from their product range is excellent.

The proof will be in the second hand values, manufacturers can price at any level they like but the market will dictate the true value once they've been available for a little while. Unfortunately for AM this hasn't historically been favourable, however I really do hope this starts to change with the latest lineup. This new business model isn't going to work very well if new Vantages end up being around £40k after 10 years again!!

johnymac

292 posts

173 months

Monday 20th May
quotequote all
AMV93 said:
Jon39 said:

By looking at dealer PCP examples, the figures below appear to show the current price list.



They're still lower than Ferrari, who seem to be the brand AM are aspiring to compete with under the 'Ultra Luxury' hyperbole. The Vantage is close to the Roma and Portofino, but DB12 and DBX are far away from 812/Purosangue to the tune of £100k+. They're on a par with Lamborghini, noticeably more than Bentley (a base Conti GT is £160k, which competes with DB12 rather than Vantage, Bentayga £155k) and I think the product offering from McLaren is too different to fairly compare, other than being a bespoke small-scale manufacturer. Porsche are always an outlier as they're effectively a mass producer, although that does mean that the VFM from their product range is excellent.

The proof will be in the second hand values, manufacturers can price at any level they like but the market will dictate the true value once they've been available for a little while. Unfortunately for AM this hasn't historically been favourable, however I really do hope this starts to change with the latest lineup. This new business model isn't going to work very well if new Vantages end up being around £40k after 10 years again!!
To be fair, those £40k 10 year old Vantages started out with a base price of about £80k. In the next decade, unless the trajectory of privately owned vehicles changes, anything fossil fuel powered may well be next to worthless, regardless of how good it is or who makes it.

Jon39

Original Poster:

12,945 posts

145 months

Monday 20th May
quotequote all

Simpo Two said:
Projected year when you can pick up a used DB12 Volante for 100K?

Applying the depreciation percentage applicable for most cars, I would guess 2028 or 2029.


Jon39

Original Poster:

12,945 posts

145 months

Monday 20th May
quotequote all

alscar said:
Think the title on the right should be more like “ With a very few of the much cheaper options “.
I very much doubt many factory specced cars will “ only “ have those sale prices.

Yes I was aware of that, but thought I ought to be respectful of AML needing prospective customers in showrooms.

Once they are sitting with the sales people, surrounded by gleaming Aston Martins, glass, travertine and coffee laced with the say YES ingredient, ticking the options boxes becomes far easier. - smile

Jon39

Original Poster:

12,945 posts

145 months

Monday 20th May
quotequote all

johnymac said:
AMV93 said:
They're still lower than Ferrari, who seem to be the brand AM are aspiring to compete with under the 'Ultra Luxury' hyperbole.
To be fair, those £40k 10 year old Vantages started out with a base price of about £80k. In the next decade, unless the trajectory of privately owned vehicles changes, anything fossil fuel powered may well be next to worthless, regardless of how good it is or who makes it.

Coincidentally I watched a History of Aston Martin film today, on a Freesat TV channel called That's TV.
They were talking 30 years ago about competing with Ferrari back in the Newport Pagnell days, when launching the V600 model.

Our descendents might find them next to worthless, but possibly there might be some demand. Have you seen how much steam traction engines cost now? I would be in the queue to buy a cheap Ferrari 250 GTO, just to look at a piece of history. Might also be able to listen to it.

The politicians have first got the challenge of persuading 35 million light vehicle owners in the UK, to buy a battery car.
Business owners and company car users have certainly become converts (convinced by tax writedowns and exemption from BIK), but Hertz car rental 'burnt their fingers' in a big way ($392 million loss for the first quarter of 2024) following their order of 100,000 Teslas in 2021.
Customers did not want to rent them and their value plummeted.


Simpo Two

85,883 posts

267 months

Monday 20th May
quotequote all
Jon39 said:
Business owners and company car users have certainly become converts (convinced by tax writedowns and exemption from BIK), but Hertz car rental 'burnt their fingers' in a big way ($392 million loss for the first quarter of 2024) following their order of 100,000 Teslas in 2021.
Customers did not want to rent them and their value plummeted.
A friend of mine is planning to replace his knackered 20 year old Volvo estate by spending £22K on a s/h Audi EV. Upon investigation his sole reason for buying seems to be that it was originally £75K so he feels he's getting a bargain, and the salesman is nice.

I found him a nice E-Class convertible for £12K and suggested he spend the rest on holidays smile

Dewi 2

1,350 posts

67 months

Monday 20th May
quotequote all

Simpo Two said:
A friend of mine is planning to replace his knackered 20 year old Volvo estate
by spending £22K on a s/h Audi EV.
Upon investigation his sole reason for buying seems to be that it was originally £75K,
so he feels he's getting a bargain, and the salesman is nice.

I found him a nice E-Class convertible for £12K and suggested he spend the rest on holidays smile

Interesting.

After faithful service for 20 years, I have just replaced (another one for my collection) a certainly not knackered 24 year old V6 Mercedes Coupe.
I did not for one moment even consider an EV, but replaced it with an almost new 4,000 mile E Class, for 39% less than a new one.
I can now even pretend to be 'green', because the DVLA amusingly list it as, 'HYBRID ELECTRIC (CLEAN)'.
The 48volt, about 15 bhp electric motor is only a starter/generator which can also fill in for turbo lag, but it cannot move the car.
Seems a reasonable deal to me. Certainly the most comfortable car that I have owned and just right for badly maintained roads.

I consider your suggestion to be very sound.
One certainly, is that your friend would never see an Audi EV reach its 20th birthday. The knackered state would occur much sooner.
With his heavy previous depreciation reason for buying, perhaps he ought to choose a Taycan, because those cost far more than £75k new. There are about 750 of them advertised in the UK, each one desperate to find another owner!


PS. I have just had a look.
A Porsche Taycan is so rapid, that it can accelerate from £125,000, to a trade-in of £30,000, in only 3 years.


Edited by Dewi 2 on Tuesday 21st May 15:29

nickv12

1,361 posts

85 months

Tuesday 21st May
quotequote all
Dewi 2 said:
A Porsche Taycan is so rapid, that it can accelerate from £125,000, to a trade-in of £30,000, in only 3 years.
rofl

Minglar

1,249 posts

125 months

Tuesday 21st May
quotequote all
alscar said:
Jon39 said:

By looking at dealer PCP examples, the figures below appear to show the current price list.



Think the title on the right should be more like “ With a very few of the much cheaper options “.
I very much doubt many factory specced cars will “ only “ have those sale prices.
I would agree alscar. The Malachite Green thread has a dealer specced car for sale in it today listed at £25,000 above Jon’s conservative estimate (I am not counting the “on the road charges” rolleyes) I’m dropping my car in tomorrow for a service and MOT. I’ll take a look around and see what they have for sale and report back. We shall see. BRM.

Jon39

Original Poster:

12,945 posts

145 months

Tuesday 21st May
quotequote all

Minglar said:
I would agree alscar. The Malachite Green thread has a dealer specced car for sale in it today listed at £25,000 above Jon’s conservative estimate (I am not counting the “on the road charges” rolleyes) I’m dropping my car in tomorrow for a service and MOT. I’ll take a look around and see what they have for sale and report back. We shall see. BRM.

Be very careful Richard.
They might offer you a tasty coffee (laced with a special, 'say yes, tick the options' ingredient).
Caffè mocha gotcha.
wink


Minglar

1,249 posts

125 months

Wednesday 22nd May
quotequote all
Jon39 said:

Minglar said:
I would agree alscar. The Malachite Green thread has a dealer specced car for sale in it today listed at £25,000 above Jon’s conservative estimate (I am not counting the “on the road charges” rolleyes) I’m dropping my car in tomorrow for a service and MOT. I’ll take a look around and see what they have for sale and report back. We shall see. BRM.

Be very careful Richard.
They might offer you a tasty coffee (laced with a special, 'say yes, tick the options' ingredient).
Caffè mocha gotcha.
wink
I took your advice Jon. I was very careful indeed and avoided any special elixirs. They had two unregistered DB12 coupes in the showroom. One had £35,000 worth of options on it and the other had £39,000. First time I’ve seen one close up and I must say I was very impressed. One had the carbon seat option too. They looked lovely although I suspect I would have the same problem fitting in them as I did when I was looking for a Gaydon V12V many many years ago. The new interior is definitely a big improvement. I’m assuming new new Vantage will look almost identical. Looks like some good deals to be had on previous model stock, in particular base DBX. They are expecting their new new Vantage demonstrator(s) to arrive in July and have a decent order book too. So all good signs going forward I think. Let’s just hope the AML financials can bridge the gap between now and then. BRM.

M1AGM

2,414 posts

34 months

Wednesday 22nd May
quotequote all
nickv12 said:
Dewi 2 said:
A Porsche Taycan is so rapid, that it can accelerate from £125,000, to a trade-in of £30,000, in only 3 years.
rofl
New (used) V12 vantage is now below £200k, possibly quicker to £95k of depreciation than the mighty taycan?

alscar

4,392 posts

215 months

Wednesday 22nd May
quotequote all
Jon39 said:

Be very careful Richard.
They might offer you a tasty coffee (laced with a special, 'say yes, tick the options' ingredient).
Caffè mocha gotcha.
wink
smile
It was a certain Mr Stanton at AM Works whom I coined the expression “ Barista “ for - he was an expert at relieving one of money.

raceboy

13,153 posts

282 months

Wednesday 22nd May
quotequote all
If you can find any dealer with remaining showroom stock of the out going Vantage they have already lost about £30k from being speced to being delivered.
AM Notts had 2 in, but I think one was sold. wink

Jon39

Original Poster:

12,945 posts

145 months

Wednesday 22nd May
quotequote all

alscar said:
smile

It was a certain Mr Stanton at AM Works whom I coined the expression “ Barista “ for - he was an expert at relieving one of money.

Yes, your Barista name certainly caught on.
I got the impression, that every one of Mr Stanton's prospective customers, left the showroom with less money than they came in with.
Simply calling in to ask directions, probably resulted in buying an Aston Martin.

Being a star performer, I understand he left Works and went on to sell (was it) Jaguars and I wondered why?.
Perhaps he found going to confession every Sunday, rather a nuisance.


alscar

4,392 posts

215 months

Wednesday 22nd May
quotequote all
Jon39 said:

Yes, your Barista name certainly caught on.
I got the impression, that every one of Mr Stanton's prospective customers, left the showroom with less money than they came in with.
Simply calling in to ask directions, probably resulted in buying an Aston Martin.

Being a star performer, I understand he left Works and went on to sell (was it) Jaguars and I wondered why?.
Perhaps he found going to confession every Sunday, rather a nuisance.
smile
He actually left Works for JLR Heritage then went back to Works then left again for Heritage where he still is.
Really lovely chap and used to work in the Paints dept of the Gaydon factory prior to becoming a salesman.
A tour of the factory with him was always fun as he seemed to know everyone.
When my wife and I went for a Heritage visit I was under very strict instructions not to drink anything.

hornbaek

3,689 posts

237 months

Friday 24th May
quotequote all
Minglar said:
Jon39 said:

Minglar said:
I would agree alscar. The Malachite Green thread has a dealer specced car for sale in it today listed at £25,000 above Jon’s conservative estimate (I am not counting the “on the road charges” rolleyes) I’m dropping my car in tomorrow for a service and MOT. I’ll take a look around and see what they have for sale and report back. We shall see. BRM.

Be very careful Richard.
They might offer you a tasty coffee (laced with a special, 'say yes, tick the options' ingredient).
Caffè mocha gotcha.
wink
I took your advice Jon. I was very careful indeed and avoided any special elixirs. They had two unregistered DB12 coupes in the showroom. One had £35,000 worth of options on it and the other had £39,000. First time I’ve seen one close up and I must say I was very impressed. One had the carbon seat option too. They looked lovely although I suspect I would have the same problem fitting in them as I did when I was looking for a Gaydon V12V many many years ago. The new interior is definitely a big improvement. I’m assuming new new Vantage will look almost identical. Looks like some good deals to be had on previous model stock, in particular base DBX. They are expecting their new new Vantage demonstrator(s) to arrive in July and have a decent order book too. So all good signs going forward I think. Let’s just hope the AML financials can bridge the gap between now and then. BRM.
So much for “customer made to order only” by a certain Mr Stroll.