Sag Convertible
Author
Discussion

V8 GRF

7,298 posts

236 months

Tuesday 21st May 2013
quotequote all
DonkeyApple said:
It's interesting that TVR never really capitalised on the concept of 'specials'. They probably could have rolled out half a dozen of these at considerable mark-up etc.
The original Speed 12 is the best example of what 'could have been' I'd suggest. They could have sold dozens of those, I think a re-vitalised TVR still could obviously with updates everywhere but it still has a great presence and it's undoubtebly a TVR.

I don't think you'd base a business on either the Griffith or Chimaera, as was pointed out to me by Tony at Hexham they struggled to sell the last 100 at the time, in fact several people have suggested to me they doubt they actually did build 100. Apparently you could have what ever number you wanted.......

It would have to be a brand new car in everyway to sell in decent numbers in todays market and that makes the risk/investment even greater, especially when you'd have to waste several million just to buy the badge.

spartridge

970 posts

236 months

Tuesday 21st May 2013
quotequote all
Just to clarify - yep, was thinking of an add-on to an existing business, and the model would be a fully managed renovation/refresh/upgrade on a 'to order' basis - to a rough menu - where the customer either supplied a car or one was sourced for them.

...based largely on the (albeit enjoyable) time and research I have expended over the last couple of years getting exactly the car I personally wanted.

spartridge

970 posts

236 months

Tuesday 21st May 2013
quotequote all
V8 GRF said:
brand new car in everyway
That's a different kettle of fish...

V8 GRF

7,298 posts

236 months

Tuesday 21st May 2013
quotequote all
spartridge said:
V8 GRF said:
brand new car in everyway
That's a different kettle of fish...
Yes but the only really viable way of re-starting TVR otherwise you'd just be a niche restorer of cars.

spartridge

970 posts

236 months

Tuesday 21st May 2013
quotequote all
V8 GRF said:
Yes but the only really viable way of re-starting TVR otherwise you'd just be a niche restorer of cars.
We are talking at cross-purposes then. I wasn't suggesting re-starting TVR wink

V8 GRF

7,298 posts

236 months

Tuesday 21st May 2013
quotequote all
spartridge said:
V8 GRF said:
Yes but the only really viable way of re-starting TVR otherwise you'd just be a niche restorer of cars.
We are talking at cross-purposes then. I wasn't suggesting re-starting TVR wink
I thought you were when you referred to 'special's and DA's answer let me to believe that was eeh way the discussion was going.

DonkeyApple

68,167 posts

195 months

Tuesday 21st May 2013
quotequote all
V8 GRF said:
The original Speed 12 is the best example of what 'could have been' I'd suggest. They could have sold dozens of those, I think a re-vitalised TVR still could obviously with updates everywhere but it still has a great presence and it's undoubtebly a TVR.

I don't think you'd base a business on either the Griffith or Chimaera, as was pointed out to me by Tony at Hexham they struggled to sell the last 100 at the time, in fact several people have suggested to me they doubt they actually did build 100. Apparently you could have what ever number you wanted.......

It would have to be a brand new car in everyway to sell in decent numbers in todays market and that makes the risk/investment even greater, especially when you'd have to waste several million just to buy the badge.
I suspect a 'recreation' of a previous model would sell easier than a wholly new vehicle, especially as you wouldn't be able to use the TVR brand in any way with the latter.

I also think that all end of runs struggle to sell. After all the model is usually being phased out as buyers have gone. But some models come back into demand later in life as we see in the classic market.

The Speed 12 is an odd one as I agree they could have sold quite a few. It's also an interesting model as I suspect you still could sell them on a build to order basis.

V8 GRF

7,298 posts

236 months

Tuesday 21st May 2013
quotequote all
DonkeyApple said:
I suspect a 'recreation' of a previous model would sell easier than a wholly new vehicle, especially as you wouldn't be able to use the TVR brand in any way with the latter.
Yep totally agree on the recreations front and of course if you don't use the badge you've saved yourself a few million.

DonkeyApple

68,167 posts

195 months

Tuesday 21st May 2013
quotequote all
V8 GRF said:
DonkeyApple said:
I suspect a 'recreation' of a previous model would sell easier than a wholly new vehicle, especially as you wouldn't be able to use the TVR brand in any way with the latter.
Yep totally agree on the recreations front and of course if you don't use the badge you've saved yourself a few million.
If you could use an existing shape that wasn't protected then I would think you'd get all the brand association you needed without having any brand attachments?

V8 GRF

7,298 posts

236 months

Tuesday 21st May 2013
quotequote all
DonkeyApple said:
If you could use an existing shape that wasn't protected then I would think you'd get all the brand association you needed without having any brand attachments?
None are protected anymore. They registered the original Speed 12 and the Speed 6 Griffith designs but nothing else and they're out of date now.

The only name I can find registered is Griffith but there seems to be two versions one in capitals and one in lowercase both for Class12 (Cars) one is NS's and one is a different German registration.

DonkeyApple

68,167 posts

195 months

Tuesday 21st May 2013
quotequote all
V8 GRF said:
DonkeyApple said:
If you could use an existing shape that wasn't protected then I would think you'd get all the brand association you needed without having any brand attachments?
None are protected anymore. They registered the original Speed 12 and the Speed 6 Griffith designs but nothing else and they're out of date now.

The only name I can find registered is Griffith but there seems to be two versions one in capitals and one in lowercase both for Class12 (Cars) one is NS's and one is a different German registration.
What would be quite nice would be a fixed chassis, drive train and interior and then the ability to chose from a range of shells then. The interior design would need to be clever to complement the different shell styles.

V8 GRF

7,298 posts

236 months

Tuesday 21st May 2013
quotequote all
DonkeyApple said:
What would be quite nice would be a fixed chassis, drive train and interior and then the ability to chose from a range of shells then. The interior design would need to be clever to complement the different shell styles.
scratchchin

TA14

14,332 posts

284 months

Tuesday 21st May 2013
quotequote all
V8 GRF said:
DonkeyApple said:
What would be quite nice would be a fixed chassis, drive train and interior and then the ability to chose from a range of shells then. The interior design would need to be clever to complement the different shell styles.
scratchchin
Isn't that what Al did/tried to do?

V8 GRF

7,298 posts

236 months

Wednesday 22nd May 2013
quotequote all
TA14 said:
V8 GRF said:
DonkeyApple said:
What would be quite nice would be a fixed chassis, drive train and interior and then the ability to chose from a range of shells then. The interior design would need to be clever to complement the different shell styles.
scratchchin
Isn't that what Al did/tried to do?
It might have been what he intended to do........ confused