Davanti Tyres

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Discussion

technodup

7,585 posts

131 months

Monday 1st February 2016
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Audidodat said:
Isn't the name or mental image it springs up rather immaterial to whether or not it's a good product?
They go completely hand in hand. Sales of I Can't Believe It's Not Butter' just might take a dip if it was called 'It's Yellow And Tastes A Bit Like Plastic'.

To have a go at Davanti because the name was come up with from a marketing point of view is ridiculous, ALL businesses have at least an eye on how they present themselves to buyers, but having said that I'm not sure what impression they were trying to achieve. It says bland to me.

In the early days before marketing was a thing, companies tended to be simply named after the founder or literal description of their service, but that has long since changed.* It'd be like Wozniack & Jobs Computers Inc, or Richard Branson & Son Airlines. I get the point 2CVs is making on it being a quick branding exercise and fire them out to market but that doesn't necessarily make them a bad tyre.

  • Chinese 'marketing' is slightly behind the curve... as in way behind.

TooMany2cvs

29,008 posts

127 months

Monday 1st February 2016
quotequote all
technodup said:
To have a go at Davanti because the name was come up with from a marketing point of view is ridiculous
Not so much that - more a case of marketing comingup with a mind-meltingly st name with no thought of the implications and ridicule potential.

technodup said:
I get the point 2CVs is making on it being a quick branding exercise and fire them out to market but that doesn't necessarily make them a bad tyre.
When the branding and marketing is the sole input from the UK end, and even that's thoroughly mediocre, you're left with a Chinese-designed-and-made no-name tyre at a mid-market price.

otolith

56,449 posts

205 months

Monday 1st February 2016
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It is possible that by assuming that cheap tyres one has never heard of will be awful, one will unfairly denigrate some fine Chinese product, and miss out on saving a few quid. On the other hand, in my experience, the more likely outcome is avoiding wasting money on crap.

Cheap no-name tyres have a market, and that market is poor people whose car has just failed its MOT because the tyres are bald. Their main features are: 100% legal; 100% prevent alloy rims rubbing on the ground. Anything else is a bonus.

George111

6,930 posts

252 months

Monday 1st February 2016
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otolith said:
Cheap no-name tyres have a market, and that market is poor people whose car has just failed its MOT because the tyres are bald. Their main features are: 100% legal; 100% prevent alloy rims rubbing on the ground. Anything else is a bonus.
Unfortunately you're right. It's only when trying to stop on a wet, cold, greasy road at 8 in the morning when some dozy kid walking to school steps out in front of you, that you realise your legal-but-shyte-Divanti ditch finders are little better than the alloy rims you're trying to protect, at stopping you from hitting said kid.


SuperchargedVR6

3,138 posts

221 months

Monday 1st February 2016
quotequote all
I've been caught out by the 'buy cheap, buy twice' thing a few times, so these days it's 'better the devil you know', and I know those old devils Conti, Bridgestone, Pirelli & Goodyear pretty well.

I wouldn't mind getting to know Davanti....at someone else's cost....on someone else's car, initially.

otolith said:
Cheap no-name tyres have a market, and that market is poor people whose car has just failed its MOT because the tyres are bald. Their main features are: 100% legal; 100% prevent alloy rims rubbing on the ground. Anything else is a bonus.
Probably the most salient post in this thread. There is a place for Tesco value tyres in this world and the missus has them on her 15 year old 1.6 Golf. She never unsticks the ditch finders it's currently shod with but every time I drive it at what I consider to be normal 'making progress' speeds, the damn thing is dangerous.





r11co

6,244 posts

231 months

Monday 1st February 2016
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CS Garth said:
"It illustrates perfectly the difference between a closed mindset that makes assumptions and waits for others to prove them wrong, and an open mindset that avails itself of as much information as it can before being prepared to make a value judgement"

Afraid it is you who has the closed mindset old chap.

You have made the assumption these are great tires.
I absolutely have not. You have interpreted my failure to agree with you in a way that suits your closed mindset. There is a middle ground that you just don't want to accept exists.

Point out where I have done what you say. Go on - quote where I have said they are "great" (or even bad, or indifferent or any other value judgement about them).

What I said, at the very beginning was....

r11co said:
I've never heard of Davanti but as someone has already said it looks like a 'brand' attached to a Far Eastern manufactured tyre. To some that is enough for them to be condemned as ditchfinders based on herd mentality backed up with an anecdotal experience of a probably completely unrelated product from some time ago, or more even second or third hand knowledge of such anecdotes.
r11co said:
I'm not saying they are great, but until anyone actually puts their money where their mouth is they are wrong to make any value judgement on them, period.
I've never wavered from that standpoint in the entire thread.

On the other hand....

CS Garth said:
On the basis that no one this thread has any link to devanti(sic) I assume we shall conclude they are generic Chinese tyres with average at best potential until a trustworthy objective test proves otherwise?
rolleyes

Edited by r11co on Monday 1st February 18:01

TooMany2cvs

29,008 posts

127 months

Monday 1st February 2016
quotequote all
SuperchargedVR6 said:
otolith said:
Cheap no-name tyres have a market, and that market is poor people whose car has just failed its MOT because the tyres are bald. Their main features are: 100% legal; 100% prevent alloy rims rubbing on the ground. Anything else is a bonus.
Probably the most salient post in this thread. There is a place for Tesco value tyres in this world and the missus has them on her 15 year old 1.6 Golf. She never unsticks the ditch finders it's currently shod with but every time I drive it at what I consider to be normal 'making progress' speeds, the damn thing is dangerous.
Unfortunately, George III's post shoots that one down in flames.

B'sides, assuming we're talking about standard fit 195/65 15s (quick google), we're not exactly talking big money or big savings anyway - Camskill are showing Contis for not much over £40, Firestones/Dunlops/Avons etc around £35, Uniryoals for £31 - and the cheapest nastiest ste (Uniglory? Nereus? Joyroad? Aptany? Z-Tyre? Radar?) in the £25-30 range...

Cheaper than a divorce, I s'pose...

technodup

7,585 posts

131 months

Monday 1st February 2016
quotequote all
TooMany2cvs said:
Not so much that - more a case of marketing comingup with a mind-meltingly st name with no thought of the implications and ridicule potential.
TBF it wouldn't matter what they called them, someone would be quick to come up with a bdisation to make them look bad and/or themselves 'clever'.

Liebour, LandFail (I did that one myself!), Deviant style. wink

Riley Blue

21,057 posts

227 months

Monday 1st February 2016
quotequote all
TooMany2cvs said:
r11co said:
TooMany2cvs said:
Riley Blue said:
No worse than Pirelli, I suggest, or Toyo.
Signor Giovanni Batista Pirelli didn't sit down in 1872 in a marketing meeting and make his name up. My Japanese isn't good enough to know if there's a reason why Toyo is called Toyo or not - is yours? Likewise, my Korean is limited for the purposes of determining if Kumho is a good name for one of the largest industrial groups in the country or not - I have no idea if there's a historical link to the North Korean district of the same name.
He's not questioning where the name came from, just stating that it is no more or less appropriate a brand.

You are the one who was being silly about it.
Except you miss completely the rather obvious implication there.

Those companies DO have good reason to have picked those brands, and English is not their native language anyway.

Somebody sat down in a marketing meeting in the UK in the last year or so and played with a scrabble set for just long enough to come up with "Davanti".
I didn't mentioned reasoning at all, good or bad. All I wrote was that Davanti is no worse than Pirelli or Toyo which, as a brand name, in my opinion, it isn't. As a non-descriptive name it fulfils its purpose just as well as the two others I have mentioned and many more that I can think of.

ohtari

805 posts

145 months

Monday 1st February 2016
quotequote all
Gents (and Gals), all this bickering is arbitrary.

Michelin have just released the Pilot Sport 4
Continental have released the Conti SportContact 6
Goodyear have released the Eagle F1 Asymmetric 3

This is PistonHeads after all

HustleRussell

24,772 posts

161 months

Monday 1st February 2016
quotequote all
ohtari said:
Gents (and Gals), all this bickering is arbitrary.

Michelin have just released the Pilot Sport 4
Continental have released the Conti SportContact 6
Goodyear have released the Eagle F1 Asymmetric 3

This is PistonHeads after all
But but but the Davanti ultra high performance is 15% cheaper and might be pretty much nearly as good.

Hamish Finn

476 posts

109 months

Monday 1st February 2016
quotequote all
ohtari said:
Michelin have just released the Pilot Sport 4
Continental have released the Conti SportContact 6
Goodyear have released the Eagle F1 Asymmetric 3
Davanti have just released the Crampon WetContact P Wii.

Now that sounds like a good tyre!


Edited by Hamish Finn on Tuesday 2nd February 07:11

r11co

6,244 posts

231 months

Tuesday 2nd February 2016
quotequote all
ohtari said:
Gents (and Gals), all this bickering is arbitrary.

Michelin have just released the Pilot Sport 4
Continental have released the Conti SportContact 6
Goodyear have released the Eagle F1 Asymmetric 3
Yeah, and Disney have not long released Star Wars 7. What's your point?

iSore

4,011 posts

145 months

Tuesday 2nd February 2016
quotequote all
SuperchargedVR6 said:
Probably the most salient post in this thread. There is a place for Tesco value tyres in this world and the missus has them on her 15 year old 1.6 Golf. She never unsticks the ditch finders it's currently shod with but every time I drive it at what I consider to be normal 'making progress' speeds, the damn thing is dangerous.
You let your wife drive a car on what you know to be sub standard dangerous tyres?

Audidodat

182 posts

100 months

Tuesday 2nd February 2016
quotequote all
technodup said:
hey go completely hand in hand. Sales of I Can't Believe It's Not Butter' just might take a dip if it was called 'It's Yellow And Tastes A Bit Like Plastic'.
I said the name had nothing to do with the quality of the product, not whether or not it would affect sales (which it plainly can). The buttery product would be the same buttery product, whatever it happened to be called, which conveniently proves the point.

Would I put these tyres on my car? Probably not- not because I think the name is silly, but because my car has specific requirements (run flats), I like the tyres it came with (Bridgestones) and I've seen nothing in this thread or elsewhere, other than a potentially cheaper price, to encourage me away from that position.

Having seen, bought and worked with high quality goods produced in China and the Far East, however, the location of manufacture or brand name chosen would not be strong influencers in which product I might choose to buy. Not everyone will be the same as me, however that's my approach.

technodup

7,585 posts

131 months

Tuesday 2nd February 2016
quotequote all
Audidodat said:
technodup said:
hey go completely hand in hand. Sales of I Can't Believe It's Not Butter' just might take a dip if it was called 'It's Yellow And Tastes A Bit Like Plastic'.
I said the name had nothing to do with the quality of the product, not whether or not it would affect sales (which it plainly can). The buttery product would be the same buttery product, whatever it happened to be called, which conveniently proves the point.
Eh? You said
Audidodat said:
Isn't the name or mental image it springs up rather immaterial to whether or not it's a good product?
...which is clearly not true. Of course the name doesn't change the product itself, but it massively influences the perception of it, which is arguably more important.

To go back about 10 pages to my phone example, an iPhone isn't objectively 6x better than my THL5000. But the perception of quality allows them to charge 6x more, and indeed have people queueing up for it. Image is everything.

Having said that car tyres are hardly aspirational items for most people, which is one reason the budget market is crowded. Davanti might think an Italian sounding name can help them push into a higher price point than Landsail for example, and I don't have an issue with them trying it.

Blanchimont

4,077 posts

123 months

Wednesday 3rd February 2016
quotequote all
I've used a mix of budget, midrange and premium tyres, and some of the good ones have been crap, and some of the bad were ok.

If people want to save £20 a corner on cheap tyres then that's up to them. Personally, I will never understand why for the sake of a round or two of drinks they would skimp on the only thing that contacts the road but hey, that's life.

Personally, I will always try to fit at least midrange tires to my car as they've got a reputation, and ultimately, a decent infrastructure to deal with any problems.

The people who are saying all budget tyres are st are I suspect the same people who said that Uniroyal were st, once upon a time.

Audidodat

182 posts

100 months

Wednesday 3rd February 2016
quotequote all
technodup said:
Audidodat said:
technodup said:
hey go completely hand in hand. Sales of I Can't Believe It's Not Butter' just might take a dip if it was called 'It's Yellow And Tastes A Bit Like Plastic'.
I said the name had nothing to do with the quality of the product, not whether or not it would affect sales (which it plainly can). The buttery product would be the same buttery product, whatever it happened to be called, which conveniently proves the point.
Eh? You said
Audidodat said:
Isn't the name or mental image it springs up rather immaterial to whether or not it's a good product?
...which is clearly not true. Of course the name doesn't change the product itself, but it massively influences the perception of it, which is arguably more important.

To go back about 10 pages to my phone example, an iPhone isn't objectively 6x better than my THL5000. But the perception of quality allows them to charge 6x more, and indeed have people queueing up for it. Image is everything.

Having said that car tyres are hardly aspirational items for most people, which is one reason the budget market is crowded. Davanti might think an Italian sounding name can help them push into a higher price point than Landsail for example, and I don't have an issue with them trying it.
You're still wrongly conflating image/sales with the quality of the product.

The tyres could be called 'Superdogst Slippery Turd II' and be an exceptional, though very poor selling, tyre. That it sells poorly or that it's name conjures up thoughts of fiery encounters with road scenery does not then make it a bad product- merely a poorly marketed one.

Betamax.

CS Garth

2,860 posts

106 months

Wednesday 3rd February 2016
quotequote all
An interesting fact/anecdote re Betamax is the reason many believe it lost out to VHS.

Betamax was developed by Sony (Japanese as we all know). VHS was predominantly pioneered by Phillips, a Dutch company. As a Dutch company, Phillips/VHS was the preferred format/technology of the earlier producers of bongo films. QED for those who wanted to get hold of some jazz the need was to have VHS to view them despite Betamax's superior quality. Thus VHS triumphed.

Was their something about tyres in this thread earlier?!


TooMany2cvs

29,008 posts

127 months

Wednesday 3rd February 2016
quotequote all
Audidodat said:
...but because my car has specific requirements (run flats)
No car requires runflats. You might require them, because you're unwilling to risk being stranded because of a flat or carry any other get-you-home. But the car doesn't.