Omega x Swatch Collaboration

Omega x Swatch Collaboration

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Discussion

Davey S2

13,098 posts

255 months

Wednesday 6th September 2023
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These were just posted on The Urban Gentry’s IG.

It’s a wind up but if it was real I expect the queues would be huge and far bigger than for the MoonSwatch.


NomduJour

19,173 posts

260 months

Wednesday 6th September 2023
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Davey S2 said:
It’s a wind up but if it was real I expect the queues would be huge and far bigger than for the MoonSwatch
No chance - a Seamaster is not a classic design, however much they pay Bond to wear one.

Dolf Stoppard

1,325 posts

123 months

Wednesday 6th September 2023
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NomduJour said:
Davey S2 said:
It’s a wind up but if it was real I expect the queues would be huge and far bigger than for the MoonSwatch
No chance - a Seamaster is not a classic design, however much they pay Bond to wear one.
I’m not sure about that. I think for a lot of non-watch people they’d got more hyped about a plastic Bondswatch than a Moonswatch.

Richard-390a0

2,288 posts

92 months

Wednesday 6th September 2023
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Dolf Stoppard said:
NomduJour said:
Davey S2 said:
It’s a wind up but if it was real I expect the queues would be huge and far bigger than for the MoonSwatch
No chance - a Seamaster is not a classic design, however much they pay Bond to wear one.
I’m not sure about that. I think for a lot of non-watch people they’d got more hyped about a plastic Bondswatch than a Moonswatch.
I'd agree a Bondswatch Seamaster would be a more attractive proposition than the white bread colab. Hell I'd buy one!

NomduJour

19,173 posts

260 months

Wednesday 6th September 2023
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Well, a Moon(s)watch is awful lot more of a classic design than any Seamaster Diver to my eyes.

TUS373

4,568 posts

282 months

Wednesday 6th September 2023
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Joey Deacon said:
We live in a crazy world when you have to try and persuade a shop assistant in a Swatch store that your money is good enough to exchange for a cheap, plastic watch.
I agree. Take a moment and think about it, it is absolutely crazy!

As a kid, I got a 6 Million Dollar man for Christmas. They were difficult to get hold. I was thrilled to get one. Showed it to my Grandad who remarked "you wanted a doll?".

I reckon if I was trying to explain queuing up and fighting over plastic watches, or begging a Rolex dealer to put my name on a list that allows me to spend £11k, my grandparents would think it rather dim witted.

Marketing wins out, creating demand that can't be fulfilled, making the demand, and reward for purchase, greater than ever.

I will never be the customer that begs to buy something. I have my dignity.

abzmike

8,535 posts

107 months

Wednesday 6th September 2023
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Bob_Defly

3,739 posts

232 months

Thursday 7th September 2023
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TUS373 said:
Joey Deacon said:
We live in a crazy world when you have to try and persuade a shop assistant in a Swatch store that your money is good enough to exchange for a cheap, plastic watch.
I agree. Take a moment and think about it, it is absolutely crazy!

As a kid, I got a 6 Million Dollar man for Christmas. They were difficult to get hold. I was thrilled to get one. Showed it to my Grandad who remarked "you wanted a doll?".

I reckon if I was trying to explain queuing up and fighting over plastic watches, or begging a Rolex dealer to put my name on a list that allows me to spend £11k, my grandparents would think it rather dim witted.

Marketing wins out, creating demand that can't be fulfilled, making the demand, and reward for purchase, greater than ever.

I will never be the customer that begs to buy something. I have my dignity.
Money Game

Nurburgsingh

5,134 posts

239 months

Thursday 7th September 2023
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abzmike said:
I quite like them…. They were always going to be a bit comedic compared to the real thing..

Chaffs

231 posts

188 months

Thursday 7th September 2023
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Atlantic or Antarctic if I could just walk into a store or buy online, but I’m not up for all the faff. Nice to see they’re waterproof to 91m, not quite fifty fathoms, but still enough, you get the one for where you’re diving!

Jamescrs

4,531 posts

66 months

Thursday 7th September 2023
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Chaffs said:
Atlantic or Antarctic if I could just walk into a store or buy online, but I’m not up for all the faff. Nice to see they’re waterproof to 91m, not quite fifty fathoms, but still enough, you get the one for where you’re diving!
Was just about to post the same about colour choices, wouldn't touch the others, I prefer the straps to the Moonswatch too.

Truckosaurus

11,419 posts

285 months

Thursday 7th September 2023
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The 'Pacific' would be ideal for a fan of the Pittsburgh Steelers.

And the 'Indian Ocean' for someone of Indian heritage as they seem to have just used the colours of the Indian flag rather than whatever it was they were chuntering on about being inspired by nudi-booths.

The blue and grey versions are a bit dull but usable.

Not convinced by the salmon 'Arctic' one, although might look good with a different strap (like the plum coloured OmegaSwatch does on a burgundy rubber strap).

blueg33

36,227 posts

225 months

Thursday 7th September 2023
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I find it odd that the moonswatch is described as a collaboration, can a company collaborate with itself?

RacerMike

4,229 posts

212 months

Thursday 7th September 2023
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blueg33 said:
I find it odd that the moonswatch is described as a collaboration, can a company collaborate with itself?
Brand wise, of course. It's a brand collab rather than anything else.

I really like these. Feels like a step up from the MoonSwatch. Didn't expect a display back that's for sure.

Filibuster

3,174 posts

216 months

Thursday 7th September 2023
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blueg33 said:
I find it odd that the moonswatch is described as a collaboration, can a company collaborate with itself?
Swatch is it's own company and Omega is it's own company and Blancpain is it's own company as well.
And then there is Swatch Group, which is it's own company, that is the holder of many other watch brands, but also many suppliers like ETA, Lemania, Renata, etc.



ETA (not the Swatch Group brand wink )

Swatch ≠ Swatch Group

C5_Steve

3,335 posts

104 months

Thursday 7th September 2023
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There seems to have been some decent thought put into the colour ways, also the movements visible through the case back are all different based on the model which is a nice touch.

I'd have to see one in person, for some reason from the pics it looks very cheap even compared to the Omegas. Something about having thicker case perhaps with more plastic visible on the side. Not sure.

CharlesdeGaulle

26,469 posts

181 months

Thursday 7th September 2023
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I like them and would probably go for the green Indian Ocean if I was serious about buying one. A marketing triumph, I bet.

Nurburgsingh

5,134 posts

239 months

Thursday 7th September 2023
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Just picked up Jupiter in Oxford St and had a look at the BP collection.
Colours are a lot less vivid in real life - quite disappointed the green and yellow don’t pop like a G-Shock

Zoon

6,725 posts

122 months

Thursday 7th September 2023
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abzmike said:
I actually think as a product they are better than the Omega,
More detail and an automatic movement with decent lume.
Would only consider the blue one.

Zoon

6,725 posts

122 months

Thursday 7th September 2023
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Already on ebay for £1500