The Ice Bucket Challenge
Discussion
andygo said:
my wife tells me that the amazingly dim Amanda Holden has nominated 79 year old Mary Berry. That's more than a bit mean, especially as she had polio as a child..
Sure she didn't mean Mary Williams, aka BRAKE..?For the record, Mary, this is in no way meant to be a death threat.
I'm pretty sure that many of the twerps on my feed never regularly donate to charity, if at all, however many of them who have done this challenge, to get themselves attention, have also posted proof of their donation to one charity or the other.
Surely its a good thing that these charities (either ADS or Macmillan) are receiving extra donations way above what they would normally receive.
Yes i've been nominated in the last 36 hours, nope I don't normally donate to charity either, I expect i'll do both this evening.
I'll then nominate 3 other people, who may or may not donate to charity on a regular basis who will hopefully donate further when they do their challenge.
How can it be a bad thing?
Surely its a good thing that these charities (either ADS or Macmillan) are receiving extra donations way above what they would normally receive.
Yes i've been nominated in the last 36 hours, nope I don't normally donate to charity either, I expect i'll do both this evening.
I'll then nominate 3 other people, who may or may not donate to charity on a regular basis who will hopefully donate further when they do their challenge.
How can it be a bad thing?
Dan_1981 said:
Surely its a good thing that these charities (either ADS or Macmillan) are receiving extra donations way above what they would normally receive.
Its pretty poor form that Macmillan seem to have kidnapped this campaign from ADS.... I'd rather set fire to my money than give it to them.Mojooo said:
Its been said 4 or 5 times at least on this thread that the campaign was related to cancer (or any charity) before MND.
????
The campaign was started by one specific charity, I forget which. imo the other charities which piled in and kidnapped the campaign were out of order. I won't be donating a penny to them.????
I do think the whole thing just stinks of people wanting to show off... but given they're giving to charity then its all good.
The Macmillan campaign feels like they are trying to own it by creating their own branded campaign content and paid advertising so when people come into the trend late (and lets face it most do) most people think its of it as 'the official' charity. Macmillan have said they've had most of their donations in the last couple of weeks so clearly benefiting from global reach of ALS version of the idea. A quick Twitter search shows when people are confused about who's campaign it is you see lots of 'It's ALS in the states but Macmillan are the UK charity'. Granted its not Macmillan saying this but the atributation feels guilty by omission. So it does look that Macmillan have outshouted using its media budgets. I think this is what's driving a lot of the bad feeling.
The question is whether Macmillan should have, in this case, spent money (PPC, sponsored tweets, FB ads) to drive awareness and donations for their cause when they had not really driven its momentum. By putting money against keywords do they actively 'own' them?
A huge point I take note of is nobody owns the campaign, the challenge, or the Hashtag but it does seem to be a case of bad sportsmanship on Macmillan's part. Whether or not ALS started the trend is irrelevant, comical red noses existed before Red Nose Day, the fact is ALS made it fly and its morally and ethically questionable for Macmillan to try to divert the momentum gained when there is a sister charity in the UK which will not see the benefits from the overseas awareness.
The question is whether Macmillan should have, in this case, spent money (PPC, sponsored tweets, FB ads) to drive awareness and donations for their cause when they had not really driven its momentum. By putting money against keywords do they actively 'own' them?
A huge point I take note of is nobody owns the campaign, the challenge, or the Hashtag but it does seem to be a case of bad sportsmanship on Macmillan's part. Whether or not ALS started the trend is irrelevant, comical red noses existed before Red Nose Day, the fact is ALS made it fly and its morally and ethically questionable for Macmillan to try to divert the momentum gained when there is a sister charity in the UK which will not see the benefits from the overseas awareness.
sc0tt said:
StuntmanMike said:
Is this a Facebook thing?
If you read any of the above you would have seen that bill gates and charlie sheen have done it.Its a viral thing.
Bet you don't know who justin beiber is either because you are too cool.
Edited by Jimbeaux on Tuesday 26th August 18:47
Even toddlers are doing it now,
https://www.youtube.com/watch?v=RmE1ZUtoAhM
NSFW due to toddler YES toddler swearing
https://www.youtube.com/watch?v=RmE1ZUtoAhM
NSFW due to toddler YES toddler swearing
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