RE: Aston boss doubles down on PHEVs amid EV slowdown

RE: Aston boss doubles down on PHEVs amid EV slowdown

Author
Discussion

Mouse Rat

1,830 posts

94 months

Thursday 11th April
quotequote all
Most EVs are commodity items. Only 25% are purchased privately in UK.

Aston Martin's are not commodity items mostly purchased by private buyers.

It's a weird world that the Ipace, Taycan, etron GT have straddled. Brilliant cars but with technical headaches that would send the likes of Aston into shock.

It will be interesting to see the ratio of ICE v EV Maserati GT's sold in a year or so.

Shrewd move by Aston.


J4CKO

41,786 posts

202 months

Thursday 11th April
quotequote all
Guybrush said:
Of course the whole EV thing is politically driven. Taxpayers' money used in an attempt to make them more attractive, but the reality can't be hidden, i.e. that they're an environmental nonsense and just not a good proposition for the customer, particularly one who purchases with their own money. Government meddling on a meritocratic system never works.
Why is it politically driven ?

Because there is a drive to improve air quality and part of that is not having vehicles emitting CO2, NOX and particulates at street level. Plus it reduces dependence on oil to an extent, I thinkit would be good for transport to be powered by renewables, dont you ?

Its not because the government are mean and want to upset the good honest car enthusiast.

Twinair

676 posts

144 months

Thursday 11th April
quotequote all
I see the EV crowd are not enjoying this red pill so much…

911Spanker

1,294 posts

18 months

Thursday 11th April
quotequote all
It's all political BS as they say. Good on them..


Chasing Potatoes

213 posts

7 months

Thursday 11th April
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AMV93 said:
I own both a new-ish Aston and an EV - I can't see me ever wanting to own an Aston EV. .
This sums up the existential threat facing AM. Because at some point that will be all you can buy new.

Sway

26,455 posts

196 months

Thursday 11th April
quotequote all
Chasing Potatoes said:
AMV93 said:
I own both a new-ish Aston and an EV - I can't see me ever wanting to own an Aston EV. .
This sums up the existential threat facing AM. Because at some point that will be all you can buy new.
Here.

Some of their core markets have no current legislation to ban ICE.

911Spanker

1,294 posts

18 months

Thursday 11th April
quotequote all
Sway said:
Chasing Potatoes said:
AMV93 said:
I own both a new-ish Aston and an EV - I can't see me ever wanting to own an Aston EV. .
This sums up the existential threat facing AM. Because at some point that will be all you can buy new.
Here.

Some of their core markets have no current legislation to ban ICE.
Indeed. Let the Brits run around in their little EVs and focus on other markets.

Chasing Potatoes

213 posts

7 months

Thursday 11th April
quotequote all
Sway said:
Here.

Some of their core markets have no current legislation to ban ICE.
For now. But it’ll come and that’s the threat.

Sway

26,455 posts

196 months

Thursday 11th April
quotequote all
Chasing Potatoes said:
Sway said:
Here.

Some of their core markets have no current legislation to ban ICE.
For now. But it’ll come and that’s the threat.
Will it though?

Do you really see the middle east mandating EVs, or much of APAC?

It may well come - but that'll be a long way down the road, with plenty of time to pivot (and much technology development in the meantime being done by others to piggyback off).

Chasing Potatoes

213 posts

7 months

Thursday 11th April
quotequote all
Sway said:
Will it though?

Do you really see the middle east mandating EVs, or much of APAC?

It may well come - but that'll be a long way down the road, with plenty of time to pivot (and much technology development in the meantime being done by others to piggyback off).
Is that a big enough market to sustain the company. I doubt it.


D4rez

1,433 posts

58 months

Thursday 11th April
quotequote all
Twinair said:
I see the EV crowd are not enjoying this red pill so much…
I’m enjoying that so many who cannot afford an Aston Martin on here think it in any way changes the outcome for the pleb market for them.

I mean Aston are just saying what they can say… they have small volumes and are not part of bigger OEM restrictions. They can pretty much ignore EVs until 2035. Not many others in that boat at all. So enjoy it… if you can afford it

Sway

26,455 posts

196 months

Thursday 11th April
quotequote all
Chasing Potatoes said:
Sway said:
Will it though?

Do you really see the middle east mandating EVs, or much of APAC?

It may well come - but that'll be a long way down the road, with plenty of time to pivot (and much technology development in the meantime being done by others to piggyback off).
Is that a big enough market to sustain the company. I doubt it.
It's pretty well understood that a single buyer (Prince Jefri using his brother's dosh) kept RR/Bentley and probably AM/Ferrari afloat in the early 90s.

Even now, all those mega super hypercar limited runs being made by everyone? All bought by the same people, who just buy everything released.

Bans are getting pushed back as the tech isn't where it was believed it'd be. Even with that, there's a decade before any major market implements a ban - assuming they don't get pushed back further.

NGK210

3,049 posts

147 months

Thursday 11th April
quotequote all
Are batteries a solution for aviation, trucking or shipping?

Are batteries a solution for the billions of legacy ICE vehicles that are not going to disappear overnight?

Do EVs have a future beyond home-charging for suburbanites or apartment-dwellers with onsite parking?

Meanwhile, Opec et al will’ve spent c. $1tn on exploration / development by the end of the decade.

Simple solution: ban fossil fuels outright as of 2035 but permit indefinite production of combustion engines, which, in turn, will force Opec et al to divest their next $1tn into the development of carbon-neutral synthetic petrol.

And along the way, stop the habitat destruction, environmental devastation, deforestation, genocide and forced-repatriation, etc, all of which is a consequence of ‘clean’ energy production for the developed world’s personal transport, for example:
https://www.vice.com/en/article/wxj8wm/uncontacted...



Chasing Potatoes

213 posts

7 months

Thursday 11th April
quotequote all
Sway said:
It's pretty well understood that a single buyer (Prince Jefri using his brother's dosh) kept RR/Bentley and probably AM/Ferrari afloat in the early 90s.

Even now, all those mega super hypercar limited runs being made by everyone? All bought by the same people, who just buy everything released.

Bans are getting pushed back as the tech isn't where it was believed it'd be. Even with that, there's a decade before any major market implements a ban - assuming they don't get pushed back further.
Indeed. But relying on the largesse of one man is rarely a sound strategy in the longer term.

Sway

26,455 posts

196 months

Thursday 11th April
quotequote all
Chasing Potatoes said:
Sway said:
It's pretty well understood that a single buyer (Prince Jefri using his brother's dosh) kept RR/Bentley and probably AM/Ferrari afloat in the early 90s.

Even now, all those mega super hypercar limited runs being made by everyone? All bought by the same people, who just buy everything released.

Bans are getting pushed back as the tech isn't where it was believed it'd be. Even with that, there's a decade before any major market implements a ban - assuming they don't get pushed back further.
Indeed. But relying on the largesse of one man is rarely a sound strategy in the longer term.
Agreed, which is why it's handy the Sultan/Jefri have been replaced by a few hundred/thousand UHNW individuals.

D4rez

1,433 posts

58 months

Thursday 11th April
quotequote all
NGK210 said:
Are batteries a solution for aviation, trucking or shipping?

Are batteries a solution for the billions of legacy ICE vehicles that are not going to disappear overnight?

Do EVs have a future beyond home-charging for suburbanites or apartment-dwellers with onsite parking?

Meanwhile, Opec et al will’ve spent c. $1tn on exploration / development by the end of the decade.

Simple solution: ban fossil fuels outright as of 2035 but permit indefinite production of combustion engines, which, in turn, will force Opec et al to divest their next $1tn into the development of carbon-neutral synthetic petrol.

And along the way, stop the habitat destruction, environmental devastation, deforestation, genocide and forced-repatriation, etc, all of which is a consequence of ‘clean’ energy production for the developed world’s personal transport, for example:
https://www.vice.com/en/article/wxj8wm/uncontacted...

There is absolutely nowhere near enough 100% carbon neutral fuel for that. Nowhere near

shirt

22,713 posts

203 months

Thursday 11th April
quotequote all
BlackTank said:
I like the rapidly evolving EV tech
I think this is why it’s an astute move by AM. Too much risk for them to invest in an EV architecture that could quickly become outdated.

Listening to the customer is also a novel approach in the automotive industry these days.

Bloxxcreative

524 posts

47 months

Thursday 11th April
quotequote all
How much money did AM make in the last few years?

How many vehicles do they sell a year?

How long to set up and EV platform and factory?

And how many of their customers would even want an EV AM?

I can imagine it's such a small market, that would cost too much to refactory for, and mean even lower sales numbers. Why would they when AM is about the 'soul'.

That said, when EV comes in, I can't see AM being a player and probably confined to history books.

The worry of losing AM, to any govt, at the expense of rolling back EV adoption won't even register on their radar.

philrs03

106 posts

98 months

Thursday 11th April
quotequote all
It’s refreshing to see a high profile name taking a pragmatic view of the landscape as opposed to be bullied into non-business-sensical knee jerks by the rabid left.

I don’t think anyone disagrees with the holistic effort to reduce carbon emissions and transition away from a finite natural resource, but the way it is being implemented is completely unworkable. Businesses have rightly profited from government backed financial incentives, and companies like Porsche have produced incredible electric road cars, BUT In my opinion they are a quick financial R&D win de risked by a largely uneducated and easily led (by the media) public, and financial backing from weak governments who bow to political pressure in order to self preserve. The ultimate self licking lollipop.

I was on the fence wrt my opinion of Lawrence Stroll but that has impressed me. Cant wait to order a new Vantage. With an engine.

cava

165 posts

161 months

Thursday 11th April
quotequote all
Yet another EV vs ICE thread. Yawn. As this site is called PISTONheads I suggest the EV folk find another home.