RE: New TVR - the car

Author
Discussion

unrepentant

21,291 posts

257 months

Tuesday 7th June 2016
quotequote all
DonkeyApple said:
unrepentant said:
Ozzie Osmond said:
unrepentant said:
Yes, but are you ready to stroke a check for 80 grand for one? Because unless enough people are it's all hypothetical.
That's the bottom line. No point having a handful of people clamouring for the first few cars if that's all they ever sell....
Yep, TVR died mainly because they couldn't find enough people to pay 40 and 50k for a new car. Now that figure is likely 80-100k. Back in 05 there really wasn't much of an alternative to a Tuscan, Saggy or Tamora either for the price. In the intervening 10 years everything has changed in the market and expectations are way higher. 500HP is now commonplace and there are plenty of main stream manufacturers making fast, affordable and fun cars with 4 year warranty's and major manufacturer back up for sensible money.
Again, that isn't why it died. It died because they were employing about 300 people more than they needed to and didn't have the cash to lay them off. Bad business.
They died because they couldn't sell enough cars. The rest is fixable. Sales cures everything. They had a lot of unsold cars when they closed. If they had a full order book and punters lining up to buy cars they wouldn't have closed.

judas

5,996 posts

260 months

Tuesday 7th June 2016
quotequote all
fatbutt said:
No AC as it requires a relatively large compressor, tanks and an additional radiator. This robs the engine bay of space and 10% or thereabouts of engine power when active. As has been noted elsewhere, bad AC is also something that people endlessly complain about so don't add it. Open a window.
Have you ever been stuck in traffic in a TVR mid-summer? The heat soak from the transmission is phenomenal - opening a window does nothing. The heat was enough to melt the glue holding the change-up lights panel in my old Tuscan. A/C is an absolute must unless you're after a mobile sauna.

RichB

51,749 posts

285 months

Tuesday 7th June 2016
quotequote all
judas said:
fatbutt said:
No AC as it requires a relatively large compressor, tanks and an additional radiator. This robs the engine bay of space and 10% or thereabouts of engine power when active. As has been noted elsewhere, bad AC is also something that people endlessly complain about so don't add it. Open a window.
Have you ever been stuck in traffic in a TVR mid-summer? The heat soak from the transmission is phenomenal - opening a window does nothing. The heat was enough to melt the glue holding the change-up lights panel in my old Tuscan. A/C is an absolute must unless you're after a mobile sauna.
Take the roof off? scratchchin

BJG1

5,966 posts

213 months

Tuesday 7th June 2016
quotequote all
judas said:
Have you ever been stuck in traffic in a TVR mid-summer? The heat soak from the transmission is phenomenal - opening a window does nothing. The heat was enough to melt the glue holding the change-up lights panel in my old Tuscan. A/C is an absolute must unless you're after a mobile sauna.
Yup, this. My A/C broke on the way Le Mans last year, it was utterly horrendous, over 50 degrees in the cabin.

PhillipM

6,524 posts

190 months

Tuesday 7th June 2016
quotequote all
If your A/C is sapping 10% of your 400-500bhp car when active then I suggest that it's broken and the engine is busy mashing the pump pistons into the swash plate.

jamieduff1981

8,029 posts

141 months

Tuesday 7th June 2016
quotequote all
PhillipM said:
If your A/C is sapping 10% of your 400-500bhp car when active then I suggest that it's broken and the engine is busy mashing the pump pistons into the swash plate.
Indeed. This "10%" figure was something coined as an average when most people drove wheezy little cars with 90bhp engines.

Power to drive a typical car A/C system at full pelt is about the same regardless of engine size - the power consumed is consumed by the compressor. The compressor size and power requirement is a function of how much cooling duty is required for the car cabin. The a/c compressor on a Mercedes C180 will absorb pretty much the same amount of power as that on a C63 AMG.

The bigger / more powerful the engine, the less effect air conditioning has on it. Same goes for fuel consumption too. A/C has the worst impact on the weakest engines. The most powerful engines hardly notice it's there.

Moycie

536 posts

198 months

Tuesday 7th June 2016
quotequote all
DonkeyApple said:
chrispj said:
Needs single zone climate control IMO, this is the only thing that irritates me about my 2011 Evora - the 'guess what point on the hot/cold dial' game to try and get a consistently good temperature in hot weather. This then highlights the awkward position of the controls, whereas with climate control I'd set it once and then never touch it again and not be bothered by it. Les said it won't have a bespoke infotainment system so a good double DIN touchscreen, decently faired in, Xenons/LEDs (not adaptive as the big manufacturers can't get them not to dazzle other road users so what hope would TVR have!) and cruise control and that's all it needs for me. As few buttons on the steering wheel as possible, keep it simple, I hate the latest Porsche/BMW/ and virtually everyone else's offerings with buttons and dials with a passion!
Absolutely, as few buttons as possible and some nice, bespoke switchgear dials/buttons etc. Something that was very subtle but superb about the PW TVRs was the tactile nature of the cabin functions. Metal door handles (god how I hate the plastic tat expensive cars fob you off with today) and lovely, turned knobs instead of ghastly little buttons from an 80s Grundig stereo.
I would agree with everything said here, and I hope the new car follows some of the bespoke switchgear dials/buttons that made TVR cabins such a nice place to be.

jamieduff1981

8,029 posts

141 months

Tuesday 7th June 2016
quotequote all
unrepentant said:
DonkeyApple said:
unrepentant said:
Ozzie Osmond said:
unrepentant said:
Yes, but are you ready to stroke a check for 80 grand for one? Because unless enough people are it's all hypothetical.
That's the bottom line. No point having a handful of people clamouring for the first few cars if that's all they ever sell....
Yep, TVR died mainly because they couldn't find enough people to pay 40 and 50k for a new car. Now that figure is likely 80-100k. Back in 05 there really wasn't much of an alternative to a Tuscan, Saggy or Tamora either for the price. In the intervening 10 years everything has changed in the market and expectations are way higher. 500HP is now commonplace and there are plenty of main stream manufacturers making fast, affordable and fun cars with 4 year warranty's and major manufacturer back up for sensible money.
Again, that isn't why it died. It died because they were employing about 300 people more than they needed to and didn't have the cash to lay them off. Bad business.
They died because they couldn't sell enough cars. The rest is fixable. Sales cures everything. They had a lot of unsold cars when they closed. If they had a full order book and punters lining up to buy cars they wouldn't have closed.
Minimising cost base is more effective at curing everything. A quick look at the UKCS oil & gas industry would be quite instructive. Despite lots of units produced and sold over the past decade, as the commodity price went up the cost of production was also allowed to bloat. It is remarked that "the only business which made any money in Aberdeen in the past decade was John Clark BMW". Whatever came in went straight back out. Sales did not cure everything. The drop in oil price has forced some pretty drastic cuts to the cost base. It's long overdue - but the lesson is that sales does NOT cure everything.

I can see that you are adamant that the only way a car company can exist is to churn out a million white 4-pot diesels every month.

Old TVR's sales volume was capped by the limits they needed to stay below in order to avoid all the type approval stuff. This applies to new TVR also. DA has pointed out the gross inefficiencies in old TVR's finances. In order to cure that problem, TVR's sales volume would have needed to be far in excess of what the regulations would have allowed them to sell.

New TVR wants to sell exciting cars. That means staying below 2000 units per annum. Development costs go through the roof above this ceiling. Your view that only sales volume can be the answer would make new TVR a total non-starter. No offence intended, but Les Edgar has better business credentials than you do. The only way new TVR can be sustainable is by minimising cost, NOT, as you assert, by just furiously selling huge numbers of generic cars to generic people. That market is already saturated and the big car manufacturers, having lots of shareholders mostly, are profit driven. Costs will already be as low as they can get them for mass-production facilities. No new company will compete with that, and TVR aren't trying to.

Sway

26,425 posts

195 months

Tuesday 7th June 2016
quotequote all
To summarise, and apologies for distilling great conversation into a relatively banal statement but 'turnover is vanity and profit is sanity'...

Speed 3

4,636 posts

120 months

Tuesday 7th June 2016
quotequote all
Indeed, for every £ of cost avoided you return about 90p to the bottom line (if you can do it without seriously impacting sales quality) whereas every pound in addtiional sales is lucky to generate 15-20p.

Hughesie

12,573 posts

283 months

Tuesday 7th June 2016
quotequote all
BJG1 said:
Yup, this. My A/C broke on the way Le Mans last year, it was utterly horrendous, over 50 degrees in the cabin.
Your car hates you, nothing to do with the AC, the petrol cap or the Central Locking smile

Jacobyte

4,729 posts

243 months

Tuesday 7th June 2016
quotequote all
Sway said:
To summarise, and apologies for distilling great conversation into a relatively banal statement but 'turnover is vanity and profit is sanity'...
And cash is reality.

unrepentant

21,291 posts

257 months

Tuesday 7th June 2016
quotequote all
Sway said:
To summarise, and apologies for distilling great conversation into a relatively banal statement but 'turnover is vanity and profit is sanity'...
That's not the issue I was making though. I was at the TVR factory several times in 2005 and they had a lot of cars lying around and there were a lot there when it closed. What they didn't seem to have were buyers. Nobody is suggesting that TVR need large volumes but they need some!

unrepentant

21,291 posts

257 months

Tuesday 7th June 2016
quotequote all
jamieduff1981 said:
New TVR wants to sell exciting cars. That means staying below 2000 units per annum.
2000 cars per year. rofl

Sorry I didn't read your post and just saw that.

jamieduff1981 said:
Old TVR's sales volume was capped by the limits they needed to stay below in order to avoid all the type approval stuff.
You seriously think that was an issue? Maybe at the Chim / Griff peak but by 2003 onwards? Not a chance. They only sold 150 odd Saggy's in total and T2 sales were slow, Tamora's and T350's pretty non existent.

DonkeyApple

55,744 posts

170 months

Tuesday 7th June 2016
quotequote all
unrepentant said:
Sway said:
To summarise, and apologies for distilling great conversation into a relatively banal statement but 'turnover is vanity and profit is sanity'...
That's not the issue I was making though. I was at the TVR factory several times in 2005 and they had a lot of cars lying around and there were a lot there when it closed. What they didn't seem to have were buyers. Nobody is suggesting that TVR need large volumes but they need some!
They weren't the same cars though wink

Seriously, look at the accounts, they were still selling cars right up to the end. But take a look at the wage bill!!!! It was enormous. The company had been stripped of it's core assets was running some big liabilities and despite having some quite good revenues the wage bill was shocking and most of the workers were being paid to do nothing. The company didn't have enough cash or reserves to make them redundant and that was why in the end NS tried to fold it and re-open so as to walk away from that liability.

This new entity will be much more reliant on modern Western building techniques which utilise a fraction of the labour and so will have much lower operating costs than old TVR and most importantly, the flexibility to handle the horrors of very variable customer demand. You can easily imagine that key months see more orders than others and for low volume manufacturers you either operate a waiting list like Morgan or run a large pool of surplus labour that can be called into action for those occasions like TVR did. The latter being horrifically inefficient.

BJG1

5,966 posts

213 months

Tuesday 7th June 2016
quotequote all
Hughesie said:
Your car hates you, nothing to do with the AC, the petrol cap or the Central Locking smile
Haha, let's wait and see how much the new TVR hates you wink

(If they ever actually build it)

unrepentant

21,291 posts

257 months

Tuesday 7th June 2016
quotequote all
I'll bow to your superior knowledge DA but I still think your specs are rose tinted. wink

DonkeyApple

55,744 posts

170 months

Tuesday 7th June 2016
quotequote all
unrepentant said:
I'll bow to your superior knowledge DA but I still think your specs are rose tinted. wink
I'd be inclined to agree. biggrin

For example, a max figure of 2000 units per annum was mentioned in this thread or another re how many cars they can build under the regs but I can't envisage them getting to anywhere near that number, even with overseas sales. I reckon they need to be able to make this viable on a tenth of that and I just hope that this iStream process allows for such a low volume to be viable as it definitely couldn't ever be if they were being built in the traditional low volume manner.

judas

5,996 posts

260 months

Tuesday 7th June 2016
quotequote all
RichB said:
judas said:
fatbutt said:
No AC as it requires a relatively large compressor, tanks and an additional radiator. This robs the engine bay of space and 10% or thereabouts of engine power when active. As has been noted elsewhere, bad AC is also something that people endlessly complain about so don't add it. Open a window.
Have you ever been stuck in traffic in a TVR mid-summer? The heat soak from the transmission is phenomenal - opening a window does nothing. The heat was enough to melt the glue holding the change-up lights panel in my old Tuscan. A/C is an absolute must unless you're after a mobile sauna.
Take the roof off? scratchchin
The boot was full of wine from a trip to France - no room for the roof panel biggrin

fatbutt

2,663 posts

265 months

Tuesday 7th June 2016
quotequote all
judas said:
RichB said:
judas said:
fatbutt said:
No AC as it requires a relatively large compressor, tanks and an additional radiator. This robs the engine bay of space and 10% or thereabouts of engine power when active. As has been noted elsewhere, bad AC is also something that people endlessly complain about so don't add it. Open a window.
Have you ever been stuck in traffic in a TVR mid-summer? The heat soak from the transmission is phenomenal - opening a window does nothing. The heat was enough to melt the glue holding the change-up lights panel in my old Tuscan. A/C is an absolute must unless you're after a mobile sauna.
Take the roof off? scratchchin
The boot was full of wine from a trip to France - no room for the roof panel biggrin
Two of my TVR's had AC, two didn't. The two that didn't were driven with the roof off when it was hot. The two that did I rarely used it as it didn't seem to do much.

As for the 10% bit; watch any consumer programme that does a 0 - 60 test. First thing they do is turn the AC off.