RE: 2013 SRT Viper finally revealed...

[TomMc1990]

Twincam16 said:

TomMc1990 said:

Getting bored of these leaked images of silhouettes/toy cars/computer game screen shots... just show us the real image please. pretty frustrating IMO

I agree. There's something really pathetic about it IMO and the impact of the launch is sadly diminished.

I mean, we're all going to be interested in it, it's a new Viper after all. It's not as though they're trying to jostle us into getting all excited about the new Journey. If a website or a magazine or a motorshow says 'Viper launch, here, Wednesday', we're going to be interested no matter what. Same goes for Lamborghini and all the other firms who do 'teaser shots'.

The whole point of a product launch is to keep it secret and control the press and media so everyone's at the same place at the same time. You play lots of music, put on a light show, get some dancers on the stage, then the CEO or the designer walks out to much applause and whips a silk sheet off the car. Flashbulbs everywhere go crazy and anyone who reads any of the media output off the back of it will then know that that's precisely what the car looks like in all its glory.

Leaking 'teaser' shots just prompts 'artists' working for the likes of Auto Express to pick up details and run with them, wildly speculating as to what it'll look like. Then we buy the magazine and realise that they don't actually know anything about it, which is depressing. By the time the actual launch takes place we've seen about three or four different 'versions' of the car, none of which are accurate, and still know very little about it.

Thankfully it seems the Fiat Group still stick to the old motorshow formula, and it works well IMO. When the new Alfa 4C was revealed or any given Ferrari is unveiled, it's an event. When Lamborghini bombarded us with 'teasers' of the new Aventador and threw up loads of silly videos all over the web, by the time it actually arrived in the metal the public response - even to the Aventador - was 'oh, that's it then. Looks a bit dull to be honest, seen in before. Yawn.'

I've never bought the notion that our attention spans are getting shorter. I think marketing departments want to force them ever-shorter as it suits their agendas, everything short, snappy and light on substance and detail, replacing pensive silence with the giddy hyperactivity of advertising in a tacky display of self-justification.

Well Said!!

Thanks for typing what I really could not be bothered to say...

[RudolphsOwner]

Yorkshirepud said:

Twincam16 said:

I agree. There's something really pathetic about it IMO and the impact of the launch is sadly diminished.

I mean, we're all going to be interested in it, it's a new Viper after all. It's not as though they're trying to jostle us into getting all excited about the new Journey. If a website or a magazine or a motorshow says 'Viper launch, here, Wednesday', we're going to be interested no matter what. Same goes for Lamborghini and all the other firms who do 'teaser shots'.

The whole point of a product launch is to keep it secret and control the press and media so everyone's at the same place at the same time. You play lots of music, put on a light show, get some dancers on the stage, then the CEO or the designer walks out to much applause and whips a silk sheet off the car. Flashbulbs everywhere go crazy and anyone who reads any of the media output off the back of it will then know that that's precisely what the car looks like in all its glory.

Leaking 'teaser' shots just prompts 'artists' working for the likes of Auto Express to pick up details and run with them, wildly speculating as to what it'll look like. Then we buy the magazine and realise that they don't actually know anything about it, which is depressing. By the time the actual launch takes place we've seen about three or four different 'versions' of the car, none of which are accurate, and still know very little about it.

Thankfully it seems the Fiat Group still stick to the old motorshow formula, and it works well IMO. When the new Alfa 4C was revealed or any given Ferrari is unveiled, it's an event. When Lamborghini bombarded us with 'teasers' of the new Aventador and threw up loads of silly videos all over the web, by the time it actually arrived in the metal the public response - even to the Aventador - was 'oh, that's it then. Looks a bit dull to be honest, seen in before. Yawn.'

I've never bought the notion that our attention spans are getting shorter. I think marketing departments want to force them ever-shorter as it suits their agendas, everything short, snappy and light on substance and detail, replacing pensive silence with the giddy hyperactivity of advertising in a tacky display of self-justification.

• LIKE*

I agree, I think it's made frustratingly worse by Pistonheads using the title "2013 SRT Viper finally revealed..." only to show some pictures from a computer game... I'll be completely honest, today is spent being no further than 2 feet away from the laptop whilst continuously refreshing the pistonheads home page. I may be pretty alone in that but the 1997 Viper GTS (In blue with the chrome wheels and white stripes) was the first model car I ever bought at the first ever motor show I ever attended when I was 10, and therefore has of course continued to be one of my lottery dream cars ever since. It doesn't take much to change the title to a more honest "Forza Motorsport shots of 2013 Dodge Viper".

[fwaggie]

"is probably the best steer yet as to how the new Yankee muscle icon will look."

Steer as to how it looks? What?

How can you steer a look? Glue your eyes to a steering wheel? Get someone to stab you in the back of your head with a steering rack?

Please stop trying to get "in" with the 15 year olds in editorial. The stupid "bag of sand" is bad enough without steering everyfink, innit blud?

[Ex Boy Racer]

fwaggie said:

"is probably the best steer yet as to how the new Yankee muscle icon will look."

Steer as to how it looks? What?

How can you steer a look? Glue your eyes to a steering wheel? Get someone to stab you in the back of your head with a steering rack?

Please stop trying to get "in" with the 15 year olds in editorial. The stupid "bag of sand" is bad enough without steering everyfink, innit blud?

Time of the month?

[robinessex]

Think I agree with the general thoughts here that 'Teaser' pics are car manufacturers ad department crap. I therefore command PH to ring up their contacts in such places and inform them of this fact, and tell them all future Teaser rubbish will be put on the (PH) iggy list.

[fwaggie]

Ex Boy Racer said:

fwaggie said:

"is probably the best steer yet as to how the new Yankee muscle icon will look."

Steer as to how it looks? What?

How can you steer a look? Glue your eyes to a steering wheel? Get someone to stab you in the back of your head with a steering rack?

Please stop trying to get "in" with the 15 year olds in editorial. The stupid "bag of sand" is bad enough without steering everyfink, innit blud?

Time of the month?

I thought Garlick was a bloke?

I want to see editorials written in normal English, is that too much to ask?

[Hoygo]

matt3001 said:

Why?

"600hp 8.7-litre V10 " Ferrari manages to get 570 hp + from a 4.5 V8,Corveetes 6.2 V8 640 hp ,Audi 5.2 V10 530 hp etc.

we just dont need useless st yank cars like this.

[BelfastBoy]

What's the fuss? Exciting as the new Viper will undoubtedly be, I think the big tease is in fact that the new car will end up looking almost exactly like the old one. Engine specs are brilliantly excessive for 2012 though - sounds like it should be pushing a powerboat around Portofino!

[MiseryStreak]

Could this be the first example of a car manufacturer mining it's back catalogue for looks from just two generations (and just 21 years) before?

Is it retro styled or just trying to treat the previous generation as a 'blip'?

I can imagine Ferrari doing this after running out of ideas and getting sick of everyone saying how the 355 was the last good looking Ferrari!

[fwaggie]

Hoygo said:

"600hp 8.7-litre V10 " Ferrari manages to get 570 hp + from a 4.5 V8,Corveetes 6.2 V8 640 hp ,Audi 5.2 V10 530 hp etc.

we just dont need useless st yank cars like this.

Torque curves are a complete mystery to you, aren't they?

[RobCrezz]

Hoygo said:

matt3001 said:

Why?

"600hp 8.7-litre V10 " Ferrari manages to get 570 hp + from a 4.5 V8,Corveetes 6.2 V8 640 hp ,Audi 5.2 V10 530 hp etc.

we just dont need useless st yank cars like this.

Why does it matter on the size of the engine? I bet this engine costs a lot less to produce than a Ferrari V8, and 600bhp is still 600bhp!

[Arun_D]

Very happy to see the Viper living on. Even moreso to see the V10 looks like it will do as well.

[housen]

looks like a face lift

[Hoofty]

Hoygo said:

matt3001 said:

Why?

"600hp 8.7-litre V10 " Ferrari manages to get 570 hp + from a 4.5 V8,Corveetes 6.2 V8 640 hp ,Audi 5.2 V10 530 hp etc.

we just dont need useless st yank cars like this.

Well done, you've identified that the single most important point about any car is its engine's specific output. Everyone knows that it's impossible to enjoy or admire any car whose engine produces less than 100bhp per litre. That's what makes V-Tecs so 'rad'.

[V88Dicky]

Hoygo said:

"600hp 8.7-litre V10 " Ferrari manages to get 570 hp + from a 4.5 V8, Corvettes 6.2 V8 640 hp ,Audi 5.2 V10 530 hp etc.

we just dont need useless st yank cars like this.

How ironic.



I'd rather have a pushrod, chain-driven-camshaft, cross-plane crank V8 over a fragile, flat-crank, rubber-band-powered camshaft V8 anyday.

Just my humble opinion

[Twincam16]

robinessex said:

Think I agree with the general thoughts here that 'Teaser' pics are car manufacturers ad department crap. I therefore command PH to ring up their contacts in such places and inform them of this fact, and tell them all future Teaser rubbish will be put on the (PH) iggy list.

That's a thought actually. Instead of running them with all the LOOK! LOOK! LOOK AT THIS! THIS IS WHAT THE NEW CAR WILL LOOK LIKE FROM THE BACK AT NIGHT DURING A MASSIVE POWER CUT IN RURAL CUMBRIA! PR guff, just collate them together and once a month put out a new regular, 'Can you tell what it is yet?', completely debadged and de-identified.

Free PH mug to the person who can identify a load of as-yet nonexistent cars by their as-yet nonexistent taillights, or by the way virtual light plays over their nonexistent bonnet louvres.

[mat777]

V88Dicky said:

Hoygo said:

"600hp 8.7-litre V10 " Ferrari manages to get 570 hp + from a 4.5 V8, Corvettes 6.2 V8 640 hp ,Audi 5.2 V10 530 hp etc.

we just dont need useless st yank cars like this.

How ironic.



I'd rather have a pushrod, chain-driven-camshaft, cross-plane crank V8 over a fragile, flat-crank, rubber-band-powered camshaft V8 anyday.

Just my humble opinion

Seconded. Why do you think yank motors are so tunable and last absoultely forever? because they are so understressed. When your ferrari screaming block is in the bin worn out after 100k miles you might change your tune. And I bet that having to cane a small capacity engine to high revs to unlock the power and torque soon get tiresome

[Hoygo]

V88Dicky said:

How ironic.



I'd rather have a pushrod, chain-driven-camshaft, cross-plane crank V8 over a fragile, flat-crank, rubber-band-powered camshaft V8 anyday.

Just my humble opinion

Me 2,i said yank cars like this,the viper,just an desperate attempt from fiat/Chrysler to put a prehistoric engine in a facelifted previous gen car.

[RobCrezz]

Hoygo said:

V88Dicky said:

How ironic.



I'd rather have a pushrod, chain-driven-camshaft, cross-plane crank V8 over a fragile, flat-crank, rubber-band-powered camshaft V8 anyday.

Just my humble opinion

Me 2,i said yank cars like this,the viper,just an desperate attempt from fiat/Chrysler to put a prehistoric engine in a facelifted previous gen car.

But whats your problem with it? It makes a nice sound and makes a lot of power!

[DJRC]

That 6.2 Vette unit has a blower on. How much power do you think Dodge can rumble out of this thing with a blower on?

You seem to be measuring the quality of an engine on its BHP/ltr ratio. A rather limited view of things.