RE: Alfa Romeo 4C - first official pictures

RE: Alfa Romeo 4C - first official pictures

Author
Discussion

braddo

10,623 posts

189 months

Wednesday 13th February 2013
quotequote all
One thing's for sure - if you try to compete directly with Porsche by having a similar product spec and price, you're going to lose.

The Alfa 4C is sufficiently different that it stands a good chance of meeting its modest sales targets. People get too hung up trying to pigeon-hole cars against competitors when there isn't necessarily a direct competitor at the exact price point (the 4C and the F-type).

otolith

56,474 posts

205 months

Wednesday 13th February 2013
quotequote all
^^ this

Raitzi

640 posts

213 months

Wednesday 13th February 2013
quotequote all
There are two things that will make me want this more than Cayman R/S.

  • Crazy BHP/ton. Also engine has to be interesting. Giulietta 1.7 turbo is uninspiring power plant if it is not modified for more character.
  • Price. It really has to be cheaper to get me interested if there is no performance benefit.
You just can not believe they can out-gun Porsche with brand value at this point.

trashbat

6,006 posts

154 months

Wednesday 13th February 2013
quotequote all
What are the annual production figures for the Cayman?

GokTweed

3,799 posts

152 months

Wednesday 13th February 2013
quotequote all
Rawwr said:
Please email that to me I want to turn it into a poster! bow


rijmij99

423 posts

162 months

Wednesday 13th February 2013
quotequote all
FFS its not the same lump as the Giulietta QV its a new lump made from ally "based" on the Guilietta lump, which is iron

Paul O

2,728 posts

184 months

Wednesday 13th February 2013
quotequote all
bonesX said:
Nice, but very like an Elise...??
I thought the same.

MonkeySpanker

319 posts

138 months

Wednesday 13th February 2013
quotequote all
Well that escalated quickly biggrin


trashbat

6,006 posts

154 months

Wednesday 13th February 2013
quotequote all
OK, so a bit of Googling shows the Cayman (not limited to R or S) at about 15,000 a year back in 2006/7.

The 4C is supposedly going to be 2,500 a year.

What premium for a six times rarer car?

TA14

12,722 posts

259 months

Wednesday 13th February 2013
quotequote all
trashbat said:
What premium for a six times rarer car?
So it's six times rarer, 30% lighter, prettier, c/f tub with AR heritage but why would a Porsche buyer want one?

Mermaid

21,492 posts

172 months

Wednesday 13th February 2013
quotequote all
TA14 said:
So it's six times rarer, 30% lighter, prettier, c/f tub with AR heritage but why would a Porsche buyer want one?
Prejudice or experience with the makes?

Agoogy

7,274 posts

249 months

Wednesday 13th February 2013
quotequote all
Mermaid said:
TA14 said:
So it's six times rarer, 30% lighter, prettier, c/f tub with AR heritage but why would a Porsche buyer want one?
Prejudice or experience with the makes?
and the Cayman is arguably prettier...

Rumblestripe

2,989 posts

163 months

Wednesday 13th February 2013
quotequote all
Rawwr said:
Brilliant, can we have that on a T-shirt?

Mermaid

21,492 posts

172 months

Wednesday 13th February 2013
quotequote all
Agoogy said:
Mermaid said:
TA14 said:
So it's six times rarer, 30% lighter, prettier, c/f tub with AR heritage but why would a Porsche buyer want one?
Prejudice or experience with the makes?
and the Cayman is arguably prettier...
% GFV's on both cars, once both available, will be highly revealing.

Edited by Mermaid on Wednesday 13th February 16:15

jonby

5,357 posts

158 months

Wednesday 13th February 2013
quotequote all
4c is a niche product. It will sell through looks (which some on't like, but enough do), rarity, concept (low weight, high power) and driving experience (assuming it's good, though many will have to commit before a testdrive or review is published).

£50k is a significant sum to many for any car, but lets repeat rumour is the aim is to sell just 2,000 p.a. maximum, globally - I just don't see it being a problem

Having said all that, for me personally, whilst I know it's not comparing eggs with eggs and indeed any comparison of a new car to a used car is totally unfair, I'm looking for a 3rd car (occasional track use, weekend car, something to help keep the miles off my Aston) with a budget of c. £30-40k and one car that keeps popping up just out of budget is 997 GT3. You can now buy a 20k mile gen 1 GT3 for low-mid £50s. If semi reasonably specced up a 4C is the same money and I could stretch to the £55k supposedly required for one, I'd struggle not to buy the GT3 instead.....

But there is still a lot of price conjecture, including whether it's 50k euros or £50k and also whether that's a launch spec model with a cheaper version following suit - until that is sorted, because the impact of a £40k 4C is so different to that of a £50k+ OTR 4C, we can't say very much at all with any degree of certainty

Pulse

10,922 posts

219 months

Wednesday 13th February 2013
quotequote all
jonby said:
4c is a niche product. It will sell through looks (which some on't like, but enough do), rarity, concept (low weight, high power) and driving experience (assuming it's good, though many will have to commit before a testdrive or review is published).

£50k is a significant sum to many for any car, but lets repeat rumour is the aim is to sell just 2,000 p.a. maximum, globally - I just don't see it being a problem

Having said all that, for me personally, whilst I know it's not comparing eggs with eggs and indeed any comparison of a new car to a used car is totally unfair, I'm looking for a 3rd car (occasional track use, weekend car, something to help keep the miles off my Aston) with a budget of c. £30-40k and one car that keeps popping up just out of budget is 997 GT3. You can now buy a 20k mile gen 1 GT3 for low-mid £50s. If semi reasonably specced up a 4C is the same money and I could stretch to the £55k supposedly required for one, I'd struggle not to buy the GT3 instead.....

But there is still a lot of price conjecture, including whether it's 50k euros or £50k and also whether that's a launch spec model with a cheaper version following suit - until that is sorted, because the impact of a £40k 4C is so different to that of a £50k+ OTR 4C, we can't say very much at all with any degree of certainty
Absolutely agree. To command this price, I'd suggest they need to be selling no more than 300 of these in the UK each year.

k-ink

9,070 posts

180 months

Wednesday 13th February 2013
quotequote all
GokTweed said:
Rawwr said:
Please email that to me I want to turn it into a poster! bow
Very good. I think the last line is all you need to sum it up in a t-shirt friendly strap line...


"Don't order one" biggrin

Twincam16

27,646 posts

259 months

Wednesday 13th February 2013
quotequote all
jonby said:
4c is a niche product. It will sell through looks (which some on't like, but enough do), rarity, concept (low weight, high power) and driving experience (assuming it's good, though many will have to commit before a testdrive or review is published).

£50k is a significant sum to many for any car, but lets repeat rumour is the aim is to sell just 2,000 p.a. maximum, globally - I just don't see it being a problem

Having said all that, for me personally, whilst I know it's not comparing eggs with eggs and indeed any comparison of a new car to a used car is totally unfair, I'm looking for a 3rd car (occasional track use, weekend car, something to help keep the miles off my Aston) with a budget of c. £30-40k and one car that keeps popping up just out of budget is 997 GT3. You can now buy a 20k mile gen 1 GT3 for low-mid £50s. If semi reasonably specced up a 4C is the same money and I could stretch to the £55k supposedly required for one, I'd struggle not to buy the GT3 instead.....

But there is still a lot of price conjecture, including whether it's 50k euros or £50k and also whether that's a launch spec model with a cheaper version following suit - until that is sorted, because the impact of a £40k 4C is so different to that of a £50k+ OTR 4C, we can't say very much at all with any degree of certainty
It's not just a 'niche' car, it's a 'halo' car (God help me, I'm using marketing speak).

When this comes out, petrolheads and non-petrolheads alike will dribble uncontrolably at the mere sight of it. They'll hear about it's astonishing power-to-weight ratio, swoon over its looks and its rarity and price will ensure that they'll hardly see them, and when they do they'll have to console themselves that they'll never be able to afford one.

This is the essence of exclusivity and desirability.

However, shortly after it arrives, Alfa will announce that you can have a new Spider with the same engine and similar looks for less than half the price.

The result? Lots of people in Alfa showrooms.

To its credit, Alfa are one of the few manufacturers who can get away with something like this, simply because their cars are relatively affordable when compared to the desirability of the heritage and engineering that goes into them. If BMW attempted to do the same thing, it would end up too expensive and quite possibly too conservative (the Z8 being a case in point). The VW Group is too strongly locked into its hierarchy of 'brands' to ever allow one to tread on another's toes (I suspect the VW BlueSport roadster was canned because it threatened Porsche, plus because they're inherently conservative even the concept looked dull and predictable). Mercedes wouldn't even bother.

In some ways, you could say they're doing what Jaguar did with the CX-75 turbine-car project followed up by the F-type (only Jaguar never put the CX-75 into production). Grab lots of attention with cutting-edge supercar, then flog mass-market sports car that looks quite similar.

jonby

5,357 posts

158 months

Wednesday 13th February 2013
quotequote all
Twincam16 said:
jonby said:
4c is a niche product. It will sell through looks (which some on't like, but enough do), rarity, concept (low weight, high power) and driving experience (assuming it's good, though many will have to commit before a testdrive or review is published).

£50k is a significant sum to many for any car, but lets repeat rumour is the aim is to sell just 2,000 p.a. maximum, globally - I just don't see it being a problem

Having said all that, for me personally, whilst I know it's not comparing eggs with eggs and indeed any comparison of a new car to a used car is totally unfair, I'm looking for a 3rd car (occasional track use, weekend car, something to help keep the miles off my Aston) with a budget of c. £30-40k and one car that keeps popping up just out of budget is 997 GT3. You can now buy a 20k mile gen 1 GT3 for low-mid £50s. If semi reasonably specced up a 4C is the same money and I could stretch to the £55k supposedly required for one, I'd struggle not to buy the GT3 instead.....

But there is still a lot of price conjecture, including whether it's 50k euros or £50k and also whether that's a launch spec model with a cheaper version following suit - until that is sorted, because the impact of a £40k 4C is so different to that of a £50k+ OTR 4C, we can't say very much at all with any degree of certainty
It's not just a 'niche' car, it's a 'halo' car (God help me, I'm using marketing speak).

When this comes out, petrolheads and non-petrolheads alike will dribble uncontrolably at the mere sight of it. They'll hear about it's astonishing power-to-weight ratio, swoon over its looks and its rarity and price will ensure that they'll hardly see them, and when they do they'll have to console themselves that they'll never be able to afford one.

This is the essence of exclusivity and desirability.

However, shortly after it arrives, Alfa will announce that you can have a new Spider with the same engine and similar looks for less than half the price.

The result? Lots of people in Alfa showrooms.

To its credit, Alfa are one of the few manufacturers who can get away with something like this, simply because their cars are relatively affordable when compared to the desirability of the heritage and engineering that goes into them. If BMW attempted to do the same thing, it would end up too expensive and quite possibly too conservative (the Z8 being a case in point). The VW Group is too strongly locked into its hierarchy of 'brands' to ever allow one to tread on another's toes (I suspect the VW BlueSport roadster was canned because it threatened Porsche, plus because they're inherently conservative even the concept looked dull and predictable). Mercedes wouldn't even bother.

In some ways, you could say they're doing what Jaguar did with the CX-75 turbine-car project followed up by the F-type (only Jaguar never put the CX-75 into production). Grab lots of attention with cutting-edge supercar, then flog mass-market sports car that looks quite similar.
I don't disagree with any of this and that's my point - some people will rule themselves out of a car they previously thought they were in for, if it's 50+ instead of 40k. But they still won't struggle to sell them all, it will just change which 2,000 odd people the buyers are


Agoogy

7,274 posts

249 months

Wednesday 13th February 2013
quotequote all
Mermaid said:
% GFV's on both cars, once both available, will highly revealing.
can't argue with that....