RE: RIP Subaru Impreza
Discussion
CaptainSlow said:
daemon said:
10 Pence Short said:
Subaru don't have the technical specs or the dealer network for their vehicles to become fleet-centric.
The UK importers dont have the import quota to have any reason to be interested in fleets.This is a real shame but not unsurpising (just like everybody else has pointed out)
Here in Canada & North America as a whole actually Subaru doesnt appear to be doing that badly, you see tons of them in all specs on the streets and a WRX or an Sti in either hatch or sedan form is a pretty common sight too - people buying new report waiting times of anything up to six months as supply cannot meet demand it appears. Theres recently been a test mule for a new WRX photographed in the States too i believe so maybe theres life left in the badge yet - at least over here perhaps and obviously in Japan
Subaru definitely has a brand identity problem though espeically here. Since they turned their back on the WRC hertiage they have marketed themselves over the years as a wholesome family brand for people who like driving up into the hills to go camping hiking and eating granola - but then tucked away in the corner of the showrooms are these high performance beasts that dont fit into the brand image they show in the media.
Just a shame we dont get the special editions over here as I deeply regret not buying the RB5 i test drove a few years ago when i at least had the opportunity
Here in Canada & North America as a whole actually Subaru doesnt appear to be doing that badly, you see tons of them in all specs on the streets and a WRX or an Sti in either hatch or sedan form is a pretty common sight too - people buying new report waiting times of anything up to six months as supply cannot meet demand it appears. Theres recently been a test mule for a new WRX photographed in the States too i believe so maybe theres life left in the badge yet - at least over here perhaps and obviously in Japan
Subaru definitely has a brand identity problem though espeically here. Since they turned their back on the WRC hertiage they have marketed themselves over the years as a wholesome family brand for people who like driving up into the hills to go camping hiking and eating granola - but then tucked away in the corner of the showrooms are these high performance beasts that dont fit into the brand image they show in the media.
Just a shame we dont get the special editions over here as I deeply regret not buying the RB5 i test drove a few years ago when i at least had the opportunity
Pr1964 said:
It's the C0cks that drive them bmw X5's that are intolerable. Even Ford drivers are making lower idiotic emissions now.
I could't have guessed you were from london with your attitude. And your comments about driving the wrong vehicle for the job - is an X5 the correct tool for urban commuting? Is it not an off-road vehicle? - What a hilarious case of irony....
magicalex said:
This is a real shame but not unsurpising (just like everybody else has pointed out)
Here in Canada & North America as a whole actually Subaru doesnt appear to be doing that badly, you see tons of them in all specs on the streets and a WRX or an Sti in either hatch or sedan form is a pretty common sight too - people buying new report waiting times of anything up to six months as supply cannot meet demand it appears. Theres recently been a test mule for a new WRX photographed in the States too i believe so maybe theres life left in the badge yet - at least over here perhaps and obviously in Japan
Subaru definitely has a brand identity problem though espeically here. Since they turned their back on the WRC hertiage they have marketed themselves over the years as a wholesome family brand for people who like driving up into the hills to go camping hiking and eating granola - but then tucked away in the corner of the showrooms are these high performance beasts that dont fit into the brand image they show in the media.
Just a shame we dont get the special editions over here as I deeply regret not buying the RB5 i test drove a few years ago when i at least had the opportunity
I saw many old Subaru's packed to the rafters off on trips when I was in California a year ago, a testament to their owner loyalty and build quality.Here in Canada & North America as a whole actually Subaru doesnt appear to be doing that badly, you see tons of them in all specs on the streets and a WRX or an Sti in either hatch or sedan form is a pretty common sight too - people buying new report waiting times of anything up to six months as supply cannot meet demand it appears. Theres recently been a test mule for a new WRX photographed in the States too i believe so maybe theres life left in the badge yet - at least over here perhaps and obviously in Japan
Subaru definitely has a brand identity problem though espeically here. Since they turned their back on the WRC hertiage they have marketed themselves over the years as a wholesome family brand for people who like driving up into the hills to go camping hiking and eating granola - but then tucked away in the corner of the showrooms are these high performance beasts that dont fit into the brand image they show in the media.
Just a shame we dont get the special editions over here as I deeply regret not buying the RB5 i test drove a few years ago when i at least had the opportunity
Rick1.8t said:
Pr1964 said:
It's the C0cks that drive them bmw X5's that are intolerable. Even Ford drivers are making lower idiotic emissions now.
I could't have guessed you were from london with your attitude. And your comments about driving the wrong vehicle for the job - is an X5 the correct tool for urban commuting? Is it not an off-road vehicle? - What a hilarious case of irony....
ScoobieWRX said:
I think calling the X5 an off-road vehicle is paying it a large compliment. Since when was it an off-road vehicle?
Thats true! , if people are going to moan about wrong tool for the job - all of these 4x4 delivering children to school are surely top of the list, not an impreza which is a practical 4 door saloon....10 Pence Short said:
CaptainSlow said:
Fuel economy/BIK is the reason behind little success in fleets. The current dealer network is more than sufficient.
On Subaru UK's site, they list 55 or so dealers nationwide. That is not what I would call sufficient for firms with fleet ambitions...........and inexplicably owner Bob Edmiston became the Richest Person in UK Motor Industry
2003 WRX SALES =5200
2012 WRX SALES=86
tali1 said:
10 Pence Short said:
CaptainSlow said:
Fuel economy/BIK is the reason behind little success in fleets. The current dealer network is more than sufficient.
On Subaru UK's site, they list 55 or so dealers nationwide. That is not what I would call sufficient for firms with fleet ambitions...........and inexplicably owner Bob Edmiston became the Richest Person in UK Motor Industry
2003 WRX SALES =5200
2012 WRX SALES=86
They lost it when SY became part of Daewoo and never got it back and there have been 3 or 3 different companies that have held the SY distributorship since that time.
IM do have GreatWall and rumours persist about another "new" franchise, possibly Mahindra.
If that is the case then it does pose some questions for the future as Mahindra own a large chunk (a majority holding) of SsangYong Motor in Korea.
So could IM get SY back via the back door?
CaptainSlow said:
55 is more than enough. Unsure why you think otherwise.
When I was responsible for buying cars for our business, I wouldn't consider manufacturers without good facility to service and support the vehicle. If the nearest dealership to one of our guys was 50 miles away, that's no good. I didn't want people spending 3 work hours driving to and from dealerships.When your cars are doing 1500 miles a week, trips to the dealer are often and you don't want to waste time and money driving to hens teeth such are Subaru dealers.
Chew on this ! 
Subaru represents 0.303% of UK registered vehicles.
Subaru ranks as the 30th most favoured make by UK consumers.
There is a slight male skew in ownership as only 18.99% of UK Subarus belong to private female owners, and 68.30% belong to males. They are not overly popular as company cars as only 5.31% are owned this way. This could be because Subarus have only recently been marketing a diesel engine. The remaining cars have no gender assigned.
41.10% of Subarus are estates and 32.38% are 4 door saloons.
28.06% of Subaru owners have chosen to put private plates on their vehicle, which is almost twice as likely as the average car owner.
6.10% of Suzukis are classified as Imports.
82.85% of Subarus are manual transmission and 17.15% are automatic.
The top 10 locations to see Subarus are: Sheffield, Aberdeen, Birmingham, Guildford, Gloucester, Edinburgh, Tunbridge Wells, Newscastle Upon Tyne, Nottingham and Reading. Together these locations contain 20.33% of all UK Subarus.
The most popular model is the Subaru Impreza, making up 51.07% of the UK Subaru market, followed by the Subaru Legacy with 20.92% and the Subaru Forester with 19.12%.
The top two favoured colours are Blue (26.57%) and Silver/Aluminium (22.64%) which together makes up 49.21% of all UK Subarus. Subarus that are 2 or more colours (11.05%) (perhaps due to Subaru's popularity with aftermarket tuners) or Green (10.06%) follow close behind.
9.48% of Subarus are less than 24 months old, 24.41% are younger than 4 years old. There are many old Subarus still on the road with 26.36% being over 10 years old, and therefore qualifying for scrappage.
Only 7.36% have an engine size below 1949. 73.29% have engine sizes between 1950 and 2449. The remaining 19.34% have engine sizes above 2450.
71.99% are classified as Medium Family cars and 19.12% as Small 4x4's.
Subaru represents 0.303% of UK registered vehicles.
Subaru ranks as the 30th most favoured make by UK consumers.
There is a slight male skew in ownership as only 18.99% of UK Subarus belong to private female owners, and 68.30% belong to males. They are not overly popular as company cars as only 5.31% are owned this way. This could be because Subarus have only recently been marketing a diesel engine. The remaining cars have no gender assigned.
41.10% of Subarus are estates and 32.38% are 4 door saloons.
28.06% of Subaru owners have chosen to put private plates on their vehicle, which is almost twice as likely as the average car owner.
6.10% of Suzukis are classified as Imports.
82.85% of Subarus are manual transmission and 17.15% are automatic.
The top 10 locations to see Subarus are: Sheffield, Aberdeen, Birmingham, Guildford, Gloucester, Edinburgh, Tunbridge Wells, Newscastle Upon Tyne, Nottingham and Reading. Together these locations contain 20.33% of all UK Subarus.
The most popular model is the Subaru Impreza, making up 51.07% of the UK Subaru market, followed by the Subaru Legacy with 20.92% and the Subaru Forester with 19.12%.
The top two favoured colours are Blue (26.57%) and Silver/Aluminium (22.64%) which together makes up 49.21% of all UK Subarus. Subarus that are 2 or more colours (11.05%) (perhaps due to Subaru's popularity with aftermarket tuners) or Green (10.06%) follow close behind.
9.48% of Subarus are less than 24 months old, 24.41% are younger than 4 years old. There are many old Subarus still on the road with 26.36% being over 10 years old, and therefore qualifying for scrappage.
Only 7.36% have an engine size below 1949. 73.29% have engine sizes between 1950 and 2449. The remaining 19.34% have engine sizes above 2450.
71.99% are classified as Medium Family cars and 19.12% as Small 4x4's.
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