Is anyone bored with EVO magazine recently?
Discussion
rubystone said:
Evo writers leave to join digital content business. Didn't Jethro and Dickie do just that several years ago?
Remind me what happened to that venture?
Erm, things have moved on just a tad since the days of Drivers' Republic. As an example, Facebook's advertising revenue in 2009 (the year DR folded) was USD764m. In 2015, it was $17bn. Many observers predict internet advertising will overtake TV in 2018 or 2019.Remind me what happened to that venture?
plenty said:
rubystone said:
Evo writers leave to join digital content business. Didn't Jethro and Dickie do just that several years ago?
Remind me what happened to that venture?
Erm, things have moved on just a tad since the days of Drivers' Republic. As an example, Facebook's advertising revenue in 2009 (the year DR folded) was USD764m. In 2015, it was $17bn. Many observers predict internet advertising will overtake TV in 2018 or 2019.Remind me what happened to that venture?
mat205125 said:
Agree completely however never cancel the subscription as it's still the best on the market.
Evo has unapologetically followed the price explosion of sports and super cars through the years, which salaries haven't kept up with.
They could certainly do with more real world focussed features ...... as an E46 M3 ex-owner, I looked forward to the long term "real world" experiences that they'd have. Lost all interest the second that the owner magicked £10k to throw at upgrades the week after. Get back in check with mortal humans on real world wages!!!
Agree with your last paragraph.Evo has unapologetically followed the price explosion of sports and super cars through the years, which salaries haven't kept up with.
They could certainly do with more real world focussed features ...... as an E46 M3 ex-owner, I looked forward to the long term "real world" experiences that they'd have. Lost all interest the second that the owner magicked £10k to throw at upgrades the week after. Get back in check with mortal humans on real world wages!!!
leglessAlex said:
I thought the result was pretty fair, I didn't see the VW coming second even if the winner was clear to see a mile off. It does seem like the 911 R really does live up to the hype though so I can't blame them for their decision.
Both the 911R and the Clubsport-S are sold-out limited editions though, which will very rarely come to market, so aren't exactly available to someone wanting to buy one....which seems like an utter nonsense to me. What's the point of including a unicorn in the competition?
They've got form for this, too - the NA2 NSX-R won it in (IIRC) 2004, despite not being officially for sale in the UK. (At least you COULD import one...)
Patrick Bateman said:
You named the Golf in second spot without looking at the article?
The 911R was obviously the heavy favourite but with good reason when you see everything that's been said about it. If Porsche are particularly good at making the sort of cars evo staff like then what's the harm in that? It's not like you can say Porsche have made an average car and evo are only announcing it the winner because they're bias to all things Porsche.
That's 2 years on the bounce something from BMW M has finished last though.
Yes, they had been raving on about the Golf Clubsport before.The 911R was obviously the heavy favourite but with good reason when you see everything that's been said about it. If Porsche are particularly good at making the sort of cars evo staff like then what's the harm in that? It's not like you can say Porsche have made an average car and evo are only announcing it the winner because they're bias to all things Porsche.
That's 2 years on the bounce something from BMW M has finished last though.
havoc said:
Both the 911R and the Clubsport-S are sold-out limited editions though, which will very rarely come to market, so aren't exactly available to someone wanting to buy one.
...which seems like an utter nonsense to me. What's the point of including a unicorn in the competition?
They've got form for this, too - the NA2 NSX-R won it in (IIRC) 2004, despite not being officially for sale in the UK. (At least you COULD import one...)
I agree, but I guess that's just the way things are. ...which seems like an utter nonsense to me. What's the point of including a unicorn in the competition?
They've got form for this, too - the NA2 NSX-R won it in (IIRC) 2004, despite not being officially for sale in the UK. (At least you COULD import one...)
I might email them actually, I wonder if they'd give me some sort of answer as to why the include the 911 R but not the 918, P1 or LaF.
I'm guessing it also just comes down to what they can or can't get, but still it would be interesting to see what they say.
havoc said:
Both the 911R and the Clubsport-S are sold-out limited editions though, which will very rarely come to market, so aren't exactly available to someone wanting to buy one.
...which seems like an utter nonsense to me. What's the point of including a unicorn in the competition?
This irritated me hugely too - the Editors opening letter is how derivitive models shouldn't be included - with a caveat "unless blah blah" - which immediately told me what had won. ...which seems like an utter nonsense to me. What's the point of including a unicorn in the competition?
So how they ended up with a car you can't buy that's just a derivative of the 991, THEN also include a derivative of the V8 Vantage, rather than the groundbreaking (for Aston) DB11 THEN let the unpurchasable car win is beyond me. I've been a subscriber for about 12 years and I am found eCOTY tedious and poorly written this year. The line up smacked of them having chosen the 911R then backfilled the rest of the field.
Edited by krisdelta on Monday 7th November 13:01
plenty said:
Erm, things have moved on just a tad since the days of Drivers' Republic. As an example, Facebook's advertising revenue in 2009 (the year DR folded) was USD764m. In 2015, it was $17bn. Many observers predict internet advertising will overtake TV in 2018 or 2019.
That's marvelous news if you're Facebook. That money isn't being dispersed by them to publications downstream though.leglessAlex said:
I agree, but I guess that's just the way things are.
I might email them actually, I wonder if they'd give me some sort of answer as to why the include the 911 R but not the 918, P1 or LaF.
I'm guessing it also just comes down to what they can or can't get, but still it would be interesting to see what they say.
They say they only include cars that have been released that year (I guess that means 12 months from the last ECOTY) - P1/LaF/918 are old news (I was a little shocked to read the other day about a P1 going for an MoT!). It does somewhat limit what they can or cannot bring to the test. I've not trawled through the back issues to see what else might have been able to attend but couldn't for whatever reason. But it obvious the 911R was way, way ahead, and as I said earlier, it feels very much like they didn't even try to find some competition for it.I might email them actually, I wonder if they'd give me some sort of answer as to why the include the 911 R but not the 918, P1 or LaF.
I'm guessing it also just comes down to what they can or can't get, but still it would be interesting to see what they say.
I agree that bringing unobtainable unicorns is repugnant (remember the year a Huayra won, with a draw with an Exige that felt every bit engineered?), it is irritating for the average Joe to read praise being heaped upon the driving dynamics of cars that will seldom turn a wheel or in many cases even be seen. How does one get the Thrill of Driving from a car laid up as an investment? If EVO included value for money, the finishing order would be very different. And the article quite a bit more interesting, if perhaps more contentious also.
havoc said:
leglessAlex said:
I thought the result was pretty fair, I didn't see the VW coming second even if the winner was clear to see a mile off. It does seem like the 911 R really does live up to the hype though so I can't blame them for their decision.
Both the 911R and the Clubsport-S are sold-out limited editions though, which will very rarely come to market, so aren't exactly available to someone wanting to buy one....which seems like an utter nonsense to me. What's the point of including a unicorn in the competition?
They've got form for this, too - the NA2 NSX-R won it in (IIRC) 2004, despite not being officially for sale in the UK. (At least you COULD import one...)
rev-erend said:
havoc said:
leglessAlex said:
I thought the result was pretty fair, I didn't see the VW coming second even if the winner was clear to see a mile off. It does seem like the 911 R really does live up to the hype though so I can't blame them for their decision.
Both the 911R and the Clubsport-S are sold-out limited editions though, which will very rarely come to market, so aren't exactly available to someone wanting to buy one....which seems like an utter nonsense to me. What's the point of including a unicorn in the competition?
They've got form for this, too - the NA2 NSX-R won it in (IIRC) 2004, despite not being officially for sale in the UK. (At least you COULD import one...)
Olivera said:
leglessAlex said:
Could have been the writer though, I was disappointed when I saw it was Vivian doing the main article.
Perhaps I'm being unfair, but I found his writing in that article just continual hyperbolic Troy Queefisms.I will certainly miss Catchpole's writing. I would've been quite happy for him to write every story in the mag. It was intelligent, informative, almost poetic at times, with a distinct absence of ego. Him and Meaden were the only ones worth reading recently.
Vroom101 said:
I will certainly miss Catchpole's writing. I would've been quite happy for him to write every story in the mag. It was intelligent, informative, almost poetic at times, with a distinct absence of ego. Him and Meaden were the only ones worth reading recently.
I feel this is the main problem with car magazines - the growth of the author and lifestyling over the car itself. Even in a lowly mag such as AutoExpress the journos will publish pictures of their offspring in cars. There seems to be little journalistic effort on the actual cars themselvesDr Gitlin said:
plenty said:
Erm, things have moved on just a tad since the days of Drivers' Republic. As an example, Facebook's advertising revenue in 2009 (the year DR folded) was USD764m. In 2015, it was $17bn. Many observers predict internet advertising will overtake TV in 2018 or 2019.
That's marvelous news if you're Facebook. That money isn't being dispersed by them to publications downstream though.vikingaero said:
Vroom101 said:
I will certainly miss Catchpole's writing. I would've been quite happy for him to write every story in the mag. It was intelligent, informative, almost poetic at times, with a distinct absence of ego. Him and Meaden were the only ones worth reading recently.
I feel this is the main problem with car magazines - the growth of the author and lifestyling over the car itself. Even in a lowly mag such as AutoExpress the journos will publish pictures of their offspring in cars. There seems to be little journalistic effort on the actual cars themselvesplenty said:
I'm just using FB as a proxy for the growth of the online media industry as a whole (hence comment about internet advertising overtaking TV in a year or two). My point is that DR was ahead of its time, but the time is properly here now.
But it's not a direct proxy. Most of the money is going directly to Facebook and Google, not the people publishing the actual content. And while online ad sales are up, they're not close to covering the shortfall in print advertising.s m said:
GarageQueen said:
How long has Trott been editor of EVO for? He's the issue IMHO
He's gone just recentlyCatchpole is superb, as are Bovingdon and Meaden. I've got every Evo from number one and this years ECOTY had been one of the most disappointing. Very light, a bit superficial. Last years was probably one of the best IMHO.
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