RE: Eterniti Motors: The New British Car Brand
Discussion
8vFTW said:
Why is there so much negativity in this thread? What is it about the news of a new British car brand that gets people into such a flurry of hate? Where is the support for the people who are just trying to get off their ass and do something?
Not the best name I would agree, and of course, the concept sketch is just that and I expect the final will not have cartoon proportions. But, fair play to them I say. This country needs to produce more stuff and I'm sure they may struggle to begin with but if they get through the first few years they may well do ok. There is always a market for luxury products, I'm sure a luxury British SUV would sell heaps in China to name but one place.
I think the simple fact is that Pistonheads has a very highly developed, supremely accurate Bullcrap filter. And the smell of BS is strong here.Not the best name I would agree, and of course, the concept sketch is just that and I expect the final will not have cartoon proportions. But, fair play to them I say. This country needs to produce more stuff and I'm sure they may struggle to begin with but if they get through the first few years they may well do ok. There is always a market for luxury products, I'm sure a luxury British SUV would sell heaps in China to name but one place.
Integrity is respected. BS hype is not. PH is a tough crowd to please.
If Eterneti ( crap name, chaps, you are not helping yourself here) has some engineering and manufacturing integrity then I am sure people will applaud them. All we have seen is a rubbish, cliche wridden movie on the web and a dodgy drawing. The cynicism and negativity is understandable.
ZOLLAR said:
Twincam16 said:
I think the main issue is that it's a 'brand' first and foremost, but it's not the bespoke vehicle they claim it is, rather, they're a glorified tarting-up service based in a garage behind a pub in Stevenage.
To my mind a bloke in a shed building a kit car has more right to call himself a car company that what this looks like.
I'd agree with that, build a good product and the brand image will grow with it, don't try and build a brand and then bullsTo my mind a bloke in a shed building a kit car has more right to call himself a car company that what this looks like.
t the products value.All the established marques - Rolls-Royce, for example - set out to build the best cars in the world, then allowed themselves to use such a phrase when the rest of the world vindicated their decisions. They didn't tell everyone that they built the best luxury car in the world, then try to build it, as they would have set themselves up for a fall.
Even the most recent success stories - Lexus, Acura, Infiniti - began rather quietly as subdivisions of Toyota, Honda and Nissan, with genuinely superior products that were just put out onto the market confident in the knowledge that they'd been engineered behind closed doors to compare well with the likes of Jaguar and Mercedes. The brand was practically an afterthought tacked onto the product.
I guess this sort of thing happens with sports cars all the time as it's quite easy to build a bitsa based on proven components that can just be bought off the shelf, and you can be fairly safe in the knowledge that if you keep it simple and good-looking and price it keenly, it'll sell to track-day types.
This thing seems to have completely missed the point of what a luxury car is. The fact that they've made a big song and dance about who their PR and marketing guy is, but haven't bothered with such piffling details as production capacity, planned production numbers, master craftsmen and trimming materials make them hard to take seriously even as a kind of 'boutique' tarter-upper.
I'm guessing they make bodykits for Cayennes, and have one that they feel sufficiently disguises the looks of the original to sort-of pass as 'their' car, so they'll stick another badge and a set of enormous spine-pulverising wheels on it and try and give it another identity.
As a result the whole launch seems so pompous and self-important, yet ultimately hollow.
Thing is, not even design criminals Mansory try and pass themselves off as some kind of mysterious independent manufacturer.
Plus, with that hyperbolic advert, I'd be expecting some earth-shattering supercar.
They seem to think, like all idiots working in bad low-level PR, that 'creating a buzz' is somehow the most important thing about any kind of business, overlooking the fact that if you create too much 'buzz', there comes a point where all you can possibly do is disappoint.
Plus, with that hyperbolic advert, I'd be expecting some earth-shattering supercar.
They seem to think, like all idiots working in bad low-level PR, that 'creating a buzz' is somehow the most important thing about any kind of business, overlooking the fact that if you create too much 'buzz', there comes a point where all you can possibly do is disappoint.
I am old enough to remember the utter tosh from Panther and others suggesting glorious new cars for year after year and hype after hype.
Sadly that was all it was.
And Delorean.
Always remember the first maxim for judging a business opportunity:
'If it looks too good to be true, it probably is.'
Enough said.
Sadly that was all it was.
And Delorean.
Always remember the first maxim for judging a business opportunity:
'If it looks too good to be true, it probably is.'
Enough said.
FourWheelDrift said:
No doubt drawn with lots of "bbrrrrrrrm, weeeeeeeeeeeeee, brmmmmmm" noises as they day dreamed about watching The Fast and the Furious the previous night.
Idiots.
toppstuff said:
8vFTW said:
Why is there so much negativity in this thread? What is it about the news of a new British car brand that gets people into such a flurry of hate? Where is the support for the people who are just trying to get off their ass and do something?
Not the best name I would agree, and of course, the concept sketch is just that and I expect the final will not have cartoon proportions. But, fair play to them I say. This country needs to produce more stuff and I'm sure they may struggle to begin with but if they get through the first few years they may well do ok. There is always a market for luxury products, I'm sure a luxury British SUV would sell heaps in China to name but one place.
I think the simple fact is that Pistonheads has a very highly developed, supremely accurate Bullcrap filter. And the smell of BS is strong here.Not the best name I would agree, and of course, the concept sketch is just that and I expect the final will not have cartoon proportions. But, fair play to them I say. This country needs to produce more stuff and I'm sure they may struggle to begin with but if they get through the first few years they may well do ok. There is always a market for luxury products, I'm sure a luxury British SUV would sell heaps in China to name but one place.
Integrity is respected. BS hype is not. PH is a tough crowd to please.
If Eterneti ( crap name, chaps, you are not helping yourself here) has some engineering and manufacturing integrity then I am sure people will applaud them. All we have seen is a rubbish, cliche wridden movie on the web and a dodgy drawing. The cynicism and negativity is understandable.
A pathetic attempt to generate online 'buzz' for Infiniti.
Nissan (and its agencies): try harder. At least, have a creative idea...
Edited by Mobile Chicane on Tuesday 16th August 23:51
JohnG1 said:
10JH said:
Did some digging and it doesn't sound like a no-hoper. Pretty big Chinese company behind it, with links to motorsport - http://www.carbuzz.co.uk/blog/post/Eterniti-Motors...
That article has errors anyway - ETERNITI MOTORS LIMITED
THE BARN WARREN COURT
114 HIGH STREET
STEVENAGE
HERTFORDSHIRE
ENGLAND
SG1 3DW
Company No. 07382259
Status: Active
Date of Incorporation: 21/09/2010
Country of Origin: United Kingdom
-- Not November 2010.
Sounds like a badge engineering exercise - buy a drive train and then sell to China. Hence the "London" on the website rather than Stevenage. Only one employee on linkedin.com ?
Best of luck to them!
LewisR said:
FourWheelDrift said:
No doubt drawn with lots of "bbrrrrrrrm, weeeeeeeeeeeeee, brmmmmmm" noises as they day dreamed about watching The Fast and the Furious the previous night.
Idiots.
8vFTW said:
LewisR said:
FourWheelDrift said:
No doubt drawn with lots of "bbrrrrrrrm, weeeeeeeeeeeeee, brmmmmmm" noises as they day dreamed about watching The Fast and the Furious the previous night.
Idiots.
LewisR said:
8vFTW said:
LewisR said:
FourWheelDrift said:
No doubt drawn with lots of "bbrrrrrrrm, weeeeeeeeeeeeee, brmmmmmm" noises as they day dreamed about watching The Fast and the Furious the previous night.
Idiots.
hing and moaning at what is blatantly a sketch not supposed to be totally representative of the final product. A sketch that I doubt you have the ability to reproduce yourself.I'm fully aware of the differences in the above occupations but I chose to wind you up due to your lack of respect for designers. Dish it out but can't take it? Surely not.
if the consensus of opinion is anything to go by it looks like this will be an enormous fail for the people behind it.
What the public want is something which exactly nails on the head what we desire at that particular moment in time as a motorcar to achieve sale
So for a new product to succeed you need to build something that changes every time the news comes on or a government policy changes or your target audience has a change in circumstance (or decides they are now a fashionable outdoors type and needs a roof rack & 4WD)
The big car makers can't even move fast enough with the product offerings so as a startup company you have exactly ZERO hope of selling a new product in any number - the fact is western consumers are way too used to choice according to whim.
Give up now
What the public want is something which exactly nails on the head what we desire at that particular moment in time as a motorcar to achieve sale
So for a new product to succeed you need to build something that changes every time the news comes on or a government policy changes or your target audience has a change in circumstance (or decides they are now a fashionable outdoors type and needs a roof rack & 4WD)
The big car makers can't even move fast enough with the product offerings so as a startup company you have exactly ZERO hope of selling a new product in any number - the fact is western consumers are way too used to choice according to whim.
Give up now
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