RE: Lotus Emeya finishes testing, looks great doing it
Discussion
98elise said:
You (and I) might want to buy them, but hardly anyone else does hence the tiny sales of previous cars. You can't run a car business selling to a few enthusiasts.
Exactly. The realistic choice is between a Lotus which sells things like this alongside their sports cars, or no Lotus at all. kambites said:
Silvanus said:
Or, once they are shifting enough profitable cars (Lotus Tech), quietly drop Lotus Cars altogether.
Perhaps, but people said the same about Porsche when they started badge engineering VW SUVs, yet Porsche are still producing sports cars. Ultimately, in both cases, it will come down to whether the sports cars provide net value to the corporation, which isn't the same as making a profit in their own right. Edited by kambites on Friday 9th February 10:39
Silvanus said:
Porsche sports cars and SUVs weren't split into separate companies. Also it wasn't as if Porsche weren't selling any Boxsters or 911s. The Porsche and Lotus positions are quite different. I'm just not as confident as you that Lotus sports cars will be around in a few years time, I'm surprised they are actually still going.
I wouldn't say I'm hugely confident of it, but I am confident that the existence of this and the SUV thing with Lotus badges on them makes it more likely rather than less that the sports car division survives!kambites said:
Silvanus said:
Porsche sports cars and SUVs weren't split into separate companies. Also it wasn't as if Porsche weren't selling any Boxsters or 911s. The Porsche and Lotus positions are quite different. I'm just not as confident as you that Lotus sports cars will be around in a few years time, I'm surprised they are actually still going.
I wouldn't say I'm hugely confident of it, but I am confident that the existence of this and the SUV thing with Lotus badges on them makes it more likely rather than less that the sports car division survives!Silvanus said:
I certainly agree in the short term, less hopeful once Lotus Tech are shifting large volumes of cars in their home market. Does the average Chinese businessman give British sports cars a second thought when buying a large luxury EV sports saloon.
If not, why did they want the Lotus name at all?kambites said:
Silvanus said:
I certainly agree in the short term, less hopeful once Lotus Tech are shifting large volumes of cars in their home market. Does the average Chinese businessman give British sports cars a second thought when buying a large luxury EV sports saloon.
If not, why did they want the Lotus name at all?98elise said:
dunnoreally said:
I am constantly baffled by the whole "Lotus is making money, therefore it's fine" argument. I'm not arguing that there's a business case for this blob. I'm sure it makes perfect financial sense.
I'm sad because even a brand like Lotus can't turn a profit by making cars that I would want to buy and instead we get yet more things like this.
If Slayer found they had to start making bubblegum pop in order to put food on the table, I'm not sure many metal fans would be particularly happy about it even if we understood why, from the band's perspective, it was a necessary move.
You (and I) might want to buy them, but hardly anyone else does hence the tiny sales of previous cars. You can't run a car business selling to a few enthusiasts.I'm sad because even a brand like Lotus can't turn a profit by making cars that I would want to buy and instead we get yet more things like this.
If Slayer found they had to start making bubblegum pop in order to put food on the table, I'm not sure many metal fans would be particularly happy about it even if we understood why, from the band's perspective, it was a necessary move.
dunnoreally said:
98elise said:
dunnoreally said:
I am constantly baffled by the whole "Lotus is making money, therefore it's fine" argument. I'm not arguing that there's a business case for this blob. I'm sure it makes perfect financial sense.
I'm sad because even a brand like Lotus can't turn a profit by making cars that I would want to buy and instead we get yet more things like this.
If Slayer found they had to start making bubblegum pop in order to put food on the table, I'm not sure many metal fans would be particularly happy about it even if we understood why, from the band's perspective, it was a necessary move.
You (and I) might want to buy them, but hardly anyone else does hence the tiny sales of previous cars. You can't run a car business selling to a few enthusiasts.I'm sad because even a brand like Lotus can't turn a profit by making cars that I would want to buy and instead we get yet more things like this.
If Slayer found they had to start making bubblegum pop in order to put food on the table, I'm not sure many metal fans would be particularly happy about it even if we understood why, from the band's perspective, it was a necessary move.
pb8g09 said:
I'm not against EV in the future, I know I'll have one before I'm 50 (17 years to go...).
But I bet I won't see a single one of these on the UK roads unless I go past a dealer. Never mind 'full order books', I don't believe there's anyone who's really going to have one of these.
Depends where you live?But I bet I won't see a single one of these on the UK roads unless I go past a dealer. Never mind 'full order books', I don't believe there's anyone who's really going to have one of these.
I've seen 3 Lotus Eletre's on the road already, and my area is nothing special.
Silvanus said:
kambites said:
blueg33 said:
Brand
What these cars do, is remove the need for the sports car division to make a profit in its own right; Geely will happily run the sports car division at a small loss as long as it helps them sell more saloons and SUVs. SDK said:
pb8g09 said:
I'm not against EV in the future, I know I'll have one before I'm 50 (17 years to go...).
But I bet I won't see a single one of these on the UK roads unless I go past a dealer. Never mind 'full order books', I don't believe there's anyone who's really going to have one of these.
Depends where you live?But I bet I won't see a single one of these on the UK roads unless I go past a dealer. Never mind 'full order books', I don't believe there's anyone who's really going to have one of these.
I've seen 3 Lotus Eletre's on the road already, and my area is nothing special.
romac said:
Silvanus said:
kambites said:
blueg33 said:
Brand
What these cars do, is remove the need for the sports car division to make a profit in its own right; Geely will happily run the sports car division at a small loss as long as it helps them sell more saloons and SUVs. SDK said:
911Spanker said:
How is the Eletre/Electra (seems like it was named after a porn star) doing sales wise?
The Eletre had over 16,000 orders by last August, which is a huge increase over the 576 cars Lotus sold in the whole of 2022 
dunnoreally said:
I am constantly baffled by the whole "Lotus is making money, therefore it's fine" argument. I'm not arguing that there's a business case for this blob. I'm sure it makes perfect financial sense.
I'm sad because even a brand like Lotus can't turn a profit by making cars that I would want to buy and instead we get yet more things like this.
How many new cars have you bought in the last 10 years? and what were they?I'm sad because even a brand like Lotus can't turn a profit by making cars that I would want to buy and instead we get yet more things like this.
I'm always equally baffled by people who say manufacturers should buy cars they would buy, when they only ever buy second hand cars that are over 5 years old.
D4rez said:
romac said:
Silvanus said:
kambites said:
blueg33 said:
Brand
What these cars do, is remove the need for the sports car division to make a profit in its own right; Geely will happily run the sports car division at a small loss as long as it helps them sell more saloons and SUVs. 
Are there many details available yet other than a £75k sports car to replace the Emira in 2027?Gassing Station | General Gassing | Top of Page | What's New | My Stuff