RE: Lotus Evora 400: Time For Tea?
Thursday 12th November 2015
You'd have thought creating a promo video of a fast, good-looking car doing exciting stuff on road and track would be a fairly straightforward brief. Get location, recruit handy driver, book camera crew and - perhaps - a drone or chopper according to budget and fill your boots. And yet time and again we see manufacturers fall for the temptations of overly elaborate production values, over-wrought orchestral muzak, pretentious commentary and bewildering jump cuts in an effort to jazz things up. Worse still is the habit of showing off a new sports car but drowning out all-important stuff like exhaust noise and tyre squeal.
Lotus Evora 400: Time For Tea?
No nonsense vid to promote a no nonsense car
Credit to Lotus for this pleasingly straightforward video of its Evora 400 driving around local roads and its own Hethel test track. Sure, it's a promo film. And there's a nod to a contrived 'all in a day's work' testing narrative. But, thankfully, that takes a back seat to a straightforward demonstration of the car's key stats and features, scored with little more than engine noise. If a car looks sharp, goes well and sounds great what more do you really need?
Watch the video here.
Discussion
300bhp/ton said:
LordHaveMurci said:
Why 4.1 to 60 yet a 186mph top speed - surely it would have been better for marketing & pub bragging rights to get the 0-60 into the 3's?
Seriously??LordHaveMurci said:
Yes, seriously. Half of selling these cars is down to marketing surely, seems like a missed opportunity for something that must be simple to engineer.
People may banter about it. But I suspect reality is, they sell no cars based purely on a 0-60mph stat. It's not as if you are buying a 50p chocolate bar that is simply throw away.LordHaveMurci said:
300bhp/ton said:
LordHaveMurci said:
Why 4.1 to 60 yet a 186mph top speed - surely it would have been better for marketing & pub bragging rights to get the 0-60 into the 3's?
Seriously??I noticed the Evora 400 didn't fair too well in Autocar's 'best driver's car' feature this week; they said it was good, but they preferred the standard Evora S. Can anyone who's driven both cars comment? Personally I've only tried the standard and S cars. I can't afford one, I'm just curious
I am a Lotus Nut ! (Just so that is established)
Had a N/A Evora and to be honest it was quick enough, looked amazing, and was built to a reasonable standard.
After a couple of upgrades, Lotus Elise/Exgie alloy gear knob, de-cat, map it was out of this world !
The Evora 400 is the best car on sale in its class for sub 100k, it's a Bargain !
Had a N/A Evora and to be honest it was quick enough, looked amazing, and was built to a reasonable standard.
After a couple of upgrades, Lotus Elise/Exgie alloy gear knob, de-cat, map it was out of this world !
The Evora 400 is the best car on sale in its class for sub 100k, it's a Bargain !
RobM77 said:
I noticed the Evora 400 didn't fair too well in Autocar's 'best driver's car' feature this week; they said it was good, but they preferred the standard Evora S. Can anyone who's driven both cars comment? Personally I've only tried the standard and S cars. I can't afford one, I'm just curious
The only way I can describe it is if you drive an old Exige S, then drive the Exige S V6, chalk and cheese the Evora 400 is a proper bit of kit !Boggy
Boggy said:
RobM77 said:
I noticed the Evora 400 didn't fair too well in Autocar's 'best driver's car' feature this week; they said it was good, but they preferred the standard Evora S. Can anyone who's driven both cars comment? Personally I've only tried the standard and S cars. I can't afford one, I'm just curious
The only way I can describe it is if you drive an old Exige S, then drive the Exige S V6, chalk and cheese the Evora 400 is a proper bit of kit !Boggy
RobM77 said:
Crikey - so you reckon the Evora S to the Evora 400 is as big a difference as the 4cyl Exige to the V6 Exige? That's a huge step up imho.
Hi RobIt's difficult to describe if you haven't driven both,
I went out with Martin Donnelly in the Evora S and hand on heart I was scared ! I didn't think the Evora could get much quicker but believe me they have moved it on big time!
Boggy
Boggy said:
RobM77 said:
Crikey - so you reckon the Evora S to the Evora 400 is as big a difference as the 4cyl Exige to the V6 Exige? That's a huge step up imho.
Hi RobIt's difficult to describe if you haven't driven both,
I went out with Martin Donnelly in the Evora S and hand on heart I was scared ! I didn't think the Evora could get much quicker but believe me they have moved it on big time!
Boggy
Mate has one. The sound is amazing, I'd love to have the exhaust on my V6. Although apparently it's too loud for all UK tracks so, on second thoughts, maybe not. Also, the ride is great, the interior quality is spot on, it's rather fast, and the gear change on the demo I drove was superb. Proper proper bit of kit basically!
RobM77 said:
LordHaveMurci said:
300bhp/ton said:
LordHaveMurci said:
Why 4.1 to 60 yet a 186mph top speed - surely it would have been better for marketing & pub bragging rights to get the 0-60 into the 3's?
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