RE: Audi secures Q2 and Q4 badges from Alfa Romeo
Monday 18th January 2016
Only last week we brought you news of the Audi H Tron concept from Detroit, a hydrogen crossover that most probably previewed a BMW X4 rival or something similar. Following Audi naming logic, that car would be a Q4. Except it couldn't be, because Fiat Chrysler Automobiles had ownership of the Q2 and Q4 badges.
Audi secures Q2 and Q4 badges from Alfa Romeo
The Audi SUV stampede can continue as FCA negotiations finally conclude
But not any longer, it would seem. One of the stories emerging from Detroit after the press days is the news that Audi's ongoing negotiations with FCA have concluded and the former now has the Q2 and Q4 trademarks. Specifics of the deal have not been discussed, but Audi CEO Rupert Stadler has said that no money has been exchanged. It has been suggested that Audi may have swapped trademarks with FCA. Answers on a postcard for that one please, as it seems a little strange...
As a reminder, the Q4 badge was used on the all-wheel drive versions of the Alfa Romeo 159 and, more recently, the Maserati Ghibli. The Q2 tag was used for those front-wheel drive Alfas with the limited-slip diff but is still also standard on the 4C, described as a "differential control system."
As for the Audis, they will slot into the ever swelling SUV range as it moves towards a full lockout of Q1 to Q9 and presumably world domination soon after. So rapid is the turnaround these days that a Q2 could well appear at Geneva ahead of a launch this year.
Discussion
LotusOmega375D said:
It's a shame that the German executive car manufacturers are all too lazy to think up actual names for their cars.
They could have used Tiger, Panther, Leopard etc. for these SUVs.
Hmmmmm.....that cant be a coincidence that you have named most of the 1970s and 1980s range of SAME tractor models. Italian tractor manufacturer SAME that is.They could have used Tiger, Panther, Leopard etc. for these SUVs.
We had a Same Tiger, great tractor. Its stablemates in the range included the Buffalo, Hercules, Titan. All fantastic names.
Edited by llcoolmac on Monday 18th January 11:23
llcoolmac said:
LotusOmega375D said:
It's a shame that the German executive car manufacturers are all too lazy to think up actual names for their cars.
They could have used Tiger, Panther, Leopard etc. for these SUVs.
Hmmmmm.....that cant be a coincidence that you have named most of the 1970s and 1980s range of SAME tractor models. Italian tractor manufacturer SAME that is.They could have used Tiger, Panther, Leopard etc. for these SUVs.
We had a Same Tiger, great tractor. Its stablemates in the range included the Buffalo, Hercules, Titan. All fantastic names.
Edited by llcoolmac on Monday 18th January 11:23
I think LotusOmega was being a touch more Teutonic in his attributions - namely the German Panzer Tanks of WW2 origin.......a great simile for the ever burgeoning 'SUV', Soft Roader, Chelsea Tractor machine.
PS. We had snow in the Peak District yesterday, unfortunately it was telling to see a BMW X5 seriously in the ditch on a straight moor top road, two tiny vintage David Brown tractors had been out to play not far away, popping doughnuts and having great fun they were !
LotusOmega375D said:
It's a shame that the German executive car manufacturers are all too lazy to think up actual names for their cars.
They could have used Tiger, Panther, Leopard etc. for these SUVs.
Could be lining myself up for a Whoosh Parrot, but were those not also names of WW2-era Nazi German tanks? Maybe a bad move on the marketing front there? They could have used Tiger, Panther, Leopard etc. for these SUVs.
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