Eterniti Motors: The New British Car Brand
Enigmatic teaser campaign leaves us guessing - but starts off with Cayenne-based SUV
A different kind of luxury car brand.
A luxury car brand from London."
As press releases go, this has got to be one of the most enigmatic that has ever filtered its way into the PH inbox. The brand it is talking about is called Eterniti, a new British car company that will launch its first product at the Frankfurt motor show this September.
Details are as sketchy as this design image for now, but we spoke to the chaps at Eterniti, who tell us their new car will be a high-end, high-performance, super-luxury SUV (possibly called 'Hemera' to judge by the video on Eterniti's website).
Eventually, they say, Eterniti will create its cars from scratch, but initially it will buy-in its platform and drivetrains. For the first fruit of the venture, this seems to mean the Porsche Cayenne; the design sketch looks distinctly 'Porschey', and the Eterniti chaps admit that it will use a 'very well-known platform'.
We'll know more in a week or so, when Eterniti reveals the next stage in its plan, but we can tell you that the coming 'super-luxury' sports SUV will sit at the top of the sporty off-roader tree - and will be targeting roughly the same customer base as the Bentley SUV, which is expected to arrive in 2014.
So: optimistic pipe dream, fully clued-up new car cmpany, or over-ambitious tuners? We'll leave that one for you to decide...
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