RE: Bowler's Road Car Moves Closer
RE: Bowler's Road Car Moves Closer
Wednesday 27th July 2011

Bowler's Road Car Moves Closer

150-200 road-going extreme SUVs on the way, says Bowler boss



Back in March we revealed that Bowler, the Derbyshire-based manufacturer of high-performance extreme off-road vehicles, was working on a full-on road car. Now we can add a bit of meat to that story.

It seems that Steve Haywood - the ex-JLR engineer who was recently appointed MD of Bowler - reckons there is a market for between 150 and 200 road-going versions of its Nemesis 'super-SUV' as well as the 15-20 vehicles it produces for competition purposes every year - and he's been chatting to our colleagues over on Autocar magazine about it.

"We have a tremendous opportunity," Haywood told Autocar. "Bowler has generated huge interest in past years for a street-legal version of the competition cars. But we'll begin work on any new model quite slowly, taking care with its positioning and specifications, keeping all the recognition devices to maintain the pedigree, and listening carefully to the customer's requirements."

Details are pretty scarce about the new road car, but the price looks to be around the £150k mark.

But what do Land Rover think of all this? After all it is their product from which Bowler ultimately creates its vehicles... apparently this is not a problem - Haywood reckons Land Rover is happy for Bowler to provide a kind of performance halo for its cars, but stresses that Bowler has no formal commercial connection with JLR.

Author
Discussion

Grayham

Original Poster:

2,692 posts

235 months

Wednesday 27th July 2011
quotequote all
Want!

thinfourth2

32,414 posts

230 months

Wednesday 27th July 2011
quotequote all
Please don't let them be aiming for a fast ring time


Snoggledog

9,112 posts

243 months

Wednesday 27th July 2011
quotequote all
thinfourth2 said:
Please don't let them be aiming for a fast ring time
Probably one of the few cars that wouldn't lose any speed by going over the corner rather than round it.

E-B

394 posts

204 months

Wednesday 27th July 2011
quotequote all
Awesome news! Just wish i could afford one, either as a road car or for racing (I'll just keep on with my old shape Classic Range rover).

I'd be interested to see what sort of time it'd do around the 'ring as it seems to be a bit of a benchmark these days. You'd have to gauge it against other cars that weigh 2+ tonnes though.

Now the traffic light GP would be fun against the local 'inits' that congregate in the maccy dees car park..........

danposs86

275 posts

180 months

Wednesday 27th July 2011
quotequote all
Are the competition off-roaders they make not road legal?

In the same way a WRC car is road legal?

I'm Rick james

250 posts

179 months

Wednesday 27th July 2011
quotequote all
As long as they don't stray too far away from their heritage and make it all soft, I want them to just stick a number plate and an M.o.t on it!

rykard

447 posts

207 months

Wednesday 27th July 2011
quotequote all
I'm Rick james said:
As long as they don't stray too far away from their heritage and make it all soft, I want them to just stick a number plate and an M.o.t on it!
and have room for a set of gold clubs..

thinfourth2

32,414 posts

230 months

Wednesday 27th July 2011
quotequote all
All bowlers are able to be road registered and many are

joz8968

1,043 posts

236 months

Wednesday 27th July 2011
quotequote all
The coolest car, bar none! wink

P I Staker

3,308 posts

182 months

Wednesday 27th July 2011
quotequote all
thinfourth2 said:
All bowlers are able to be road registered and many are
Yup, the difference with this one is theyre trying to turn it into a bling mobile.

mat205125

17,790 posts

239 months

Wednesday 27th July 2011
quotequote all
danposs86 said:
Are the competition off-roaders they make not road legal?

In the same way a WRC car is road legal?
Theres a massive difference between making a car that is road legal, and making a road car.

Tinykin

46 posts

294 months

Wednesday 27th July 2011
quotequote all
"MD of Bowler - reckons there is a market for between 150 and 200 road-going versions of its Nemesis "

I think they'll exceed that if the quality is decent. Every 3rd world PeeHeader will want one.

Verde

506 posts

214 months

Wednesday 27th July 2011
quotequote all
Exactly one half wavelength off of the market cycle...

soad

34,444 posts

202 months

Wednesday 27th July 2011
quotequote all
Excellent, like the sound of that!

sizequeen13

88 posts

202 months

Wednesday 27th July 2011
quotequote all
i would be interested to see how far its come as a 'road car' as opposed to just being road legal. interesting project im sure.


JoelRP

129 posts

187 months

Wednesday 27th July 2011
quotequote all
thinfourth2 said:
Please don't let them be aiming for a fast ring time
They should do the cycle route that goes around the ring.

wackojacko

8,581 posts

216 months

Wednesday 27th July 2011
quotequote all
WANT !

Fish

4,063 posts

308 months

Wednesday 27th July 2011
quotequote all
Being lucky enough to have his 11th chassis many moons ago in wildcat format I wish them all the best. And that was fun on the road...

PascalBuyens

2,868 posts

308 months

Wednesday 27th July 2011
quotequote all
rykard said:
I'm Rick james said:
As long as they don't stray too far away from their heritage and make it all soft, I want them to just stick a number plate and an M.o.t on it!
and have room for a set of gold clubs..
That's why it'll cost 150k then? :-)

thinfourth2

32,414 posts

230 months

Wednesday 27th July 2011
quotequote all
Can you imagine the confusion if Audi engineers look at one of these.

Man with leather shorts said:
What is this with zee wheel it goes up and down and they have zee funny thing they call a spring