Win A Wildcat - Round Two
Novel sales strategy continues for Al Melling’s bespoke two-seater
Melling Sports Cars has opened entries for the second round of its unique ‘win a Wildcat’ competition via its website today.
The company will shortly begin emailing people who pre-registered their interest online, but the new competition is open to all-comers whether pre-registered or not.
Entry again costs £20, but this time the ‘test of skill’ required by the British legal system is tougher – you’ve got to say how many individual components there are in a Melling Wildcat. Unlike the answer to the previous competition question, the answer isn’t to be found on the company website, we’re told. And no, we don’t know the answer, although if we did we might not tell you…
According to the company the last prize draw was a runaway success, although there has been some consternation on the PH forums among unsuccessful entrants. In the light of some of that feedback we thought it worthwhile raising some of the questions posed, and this is what we learned.
Round one of the competition sold out in just four days, causing Melling to bring forward the draw date - and the subsequent announcement of the prize winner - leading some PH entrants to wonder whether they had been included at all. In fact, only 2000 tickets were sold for that first round, so if you bought one your name was indeed ‘in the hat’.
TV footage of the first draw also drew flak, as the winner was one of only a few people in the room when his name was pulled out of the hat. This was not a bizarre co-incidence, but a stunt pulled to maximise publicity for the benefit of the cameras, says a Melling company source. ‘The TV crews wanted to witness a draw even though we’d already done it with our lawyers, so we invited the unsuspecting winner to a day at the factory and packed out the room with friends and family to give the desired effect.’
And in case any conspiracy theorists are wondering why the first winner hailed from Lancashire, just a few miles from Melling’s Rochdale factory – the answer is simply that a local media frenzy meant 50 percent of tickets were sold to people in the North West.
This pisses me off firstly 'cos I'm from Lancashire and secondly 'cos AM is trying to make a car built for the most part in England during difficult times, but the discrepancies in that first draw need to be addressed.
This pisses me off firstly 'cos I'm from Lancashire and secondly 'cos AM is trying to make a car built for the most part in England during difficult times, but the discrepancies in that first draw need to be addressed.
The draw will be held live, monitored by lawyers, and visible via web streaming to al those who had entered. It wont be drawn early (for whatever reason they think is suitable), and there will be total transparency.
Afterwards Gordon Brown will apologise for the way he has run the country, Teachers will reaslise they are on a good thing with a £30k salary for 39 weeks work, and the English car industry will be the envy of the world.
Seriously?
You have to laugh, you really do. Time and time again Al Melling comes up with some genius ideas and then when it comes to actually putting them into reality he finds a way to bugger it up.
Al, do yourself a favour, hire a decent PR man and a decent Operations/Process man. You will save yourself a lot of your self-inflicted grief.
He seems to actually have legal advice now so maybe this one will be run differently. I'm no lawyer but it was obvious to me that his first draw violated the law on lotteries. Your entry was only accepted if your answer was correct. This is the exact same thing that got some of the people raffling their houses into trouble.
king hard work. And that's before you get to the stress from the pupils, their parents, OFSTED, the media and ignorant tossers who can't see past the fact their kids get 11 weeks' holiday a year.Now, university professors...
If you want to pick on a bunch of overpaid incompetent workshy whingers, I suggest you start with Royal Mail.
I dont care that I didnt win, although it would have been nice, I would just like some communication!
I bought a few of these tickets, and won't be buying any more. It's pretty poor when the competition organisers can even be bothered to tell you that you didn't win. How difficult would it have been to email the unlucky entrants?
king hard work. And that's before you get to the stress from the pupils, their parents, OFSTED, the media and ignorant tossers who can't see past the fact their kids get 11 weeks' holiday a year.Now, university professors...
If you want to pick on a bunch of overpaid incompetent workshy whingers, I suggest you start with Royal Mail.
I always address those comments too!
My business relies on them and has done so for nearly 30 years - I'm still running the same business (think about it). You wanna try doing a Postie run - I'd recommend the one relayed to me as the Rotty (Rotweilers) run which has a stress level somewhat over and above that of a class of unruly kids. I've lost virtually no mail over all those years. Lucky? No. we make sure everything is clearly addressed, correct rates etc. I don't moan at the rotten service like all those who do, usually around Xmas (who sent cards in blank envelopes and parcels with 'To Joan, Whitby, Lancs'!)
I also sell online and ebay and thanks to Royal Mail workshy whingers
my feedback is second to none. Just an example: posted 18 pkts yesterday 4.25pm - every one except 3 had arrived this morning - the 3 that didn't? Well, Malta, USA and Russia...NOW if you really want to pick on a bunch of overpaid incompetents, you can stick with Royal Mail, BUT go to the Top, all led by a certain ex-dismissed Football Association boss, then you would be nearer the truth.
king hard work. And that's before you get to the stress from the pupils, their parents, OFSTED, the media and ignorant tossers who can't see past the fact their kids get 11 weeks' holiday a year.Now, university professors...
If you want to pick on a bunch of overpaid incompetent workshy whingers, I suggest you start with Royal Mail.
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) didn't enter.
to Pistonheads for supporting such a well thought out and organised competition like the first one*. I wonder what Melling pays Haymarket.