RE: Frankfurt: Land Rover DC100 Sport

RE: Frankfurt: Land Rover DC100 Sport

Tuesday 13th September 2011

Frankfurt: Land Rover DC100 Sport

A Defender to take you places that you never dreamed of..?



Ha-ha-ha if you thought the Defender DC100 concept we showed you the other week was the 'lifestyle' version. Land Rover has unveiled this alternative take on the concept called (somewhat predictably) the DC100 Sport.

With its gaudy 'look at me' paint and styling cues, it's hard to picture the DC100 Sport in any other environment than 'Muscle Beach', but Land Rover reckons the concept will also appeal to pukka surfer types and the like. They say the Sport model takes its cues from the early canvas roofed Defenders, 're-imagined as a performance concept for the 21st Century.


Thus the car features 'a wrap-around aero screen and cut-down side windows for exhilarating open air motoring', but the next bit of the press release made us read it twice to make sure we weren't looking at the brochure for a special type of gentleman's sauna: 'Flowing back from the seats is a twin-humped fastback roofline that encloses a generous load bed which incorporates fittings specifically designed to secure extreme sports equipment.'

Well, that says it all, really. Although a bit of us secretly quite likes it... oo-er!





Author
Discussion

Stew2000

Original Poster:

2,776 posts

178 months

Tuesday 13th September 2011
quotequote all
Oh dear. we've somehow gone back in time.

bob1179

14,107 posts

209 months

Tuesday 13th September 2011
quotequote all
I dunno, I quite like it but it just doesn't seem like a viable Defender replacement.

I look forward to see where JLR are going to go with this concept.

smile

anonymous-user

54 months

Tuesday 13th September 2011
quotequote all
And now we have a new title holder for the "Gayest thing ever" award category..........



(yes, even gayer than the Dancing in the Street video from 1985:

http://www.youtube.com/watch?v=9G4jnaznUoQ






laugh )

OperationAlfa

2,004 posts

197 months

Tuesday 13th September 2011
quotequote all
hideous yellow beast! Quite like the new defender though.

cptsideways

13,545 posts

252 months

Tuesday 13th September 2011
quotequote all
I think we have a new nominee for the "Gay Icon of the Decade" award, hardcore LR enthusiasts must be rolling in their mudpits rofl

The normal one just looks like a jumped up Skoda Yeti - which I suppose is'nt a bad thing

hoganscrogan

725 posts

284 months

Tuesday 13th September 2011
quotequote all
More chance of selling those than the current Defender. They are up against pickups and trucks from Isuzu, Toyota, MitsuFord etc. . Lets face it they are all a lot nicer to drive. better built, lighter and less leaky from being modern designs. They also 'should' be more reliable. The above also sell a ton more than the current Defender does or ever will.

I'm sure a stripped down version would be quite fun and look pretty good.

BTW I'm a big Landy fan with a 1971 series 2A soft top, not a hater. However I can see the need to move on and Landrover make some money!

thewheelman

2,194 posts

173 months

Tuesday 13th September 2011
quotequote all
Max_Torque said:
And now we have a new title holder for the "Gayest thing ever" award category..........



(yes, even gayer than the Dancing in the Street video from 1985:

http://www.youtube.com/watch?v=9G4jnaznUoQ






laugh )
You should change your screensaver, that one is seriously weird....

sunsurfer

305 posts

181 months

Tuesday 13th September 2011
quotequote all
Would help if the PH website worked properly using Firefox.
I can't open those photos to properly see them.

Stew2000

Original Poster:

2,776 posts

178 months

Tuesday 13th September 2011
quotequote all
sunsurfer said:
Would help if the PH website worked properly using Firefox.
I can't open those photos to properly see them.
Try updating it. my firefox works perfectly.

dlc74

37 posts

175 months

Tuesday 13th September 2011
quotequote all
DC100 - NO NO NO NO and NO again. What the hell are they doing to the icon?

thinfourth2

32,414 posts

204 months

Tuesday 13th September 2011
quotequote all
dlc74 said:
DC100 - NO NO NO NO and NO again. What the hell are they doing to the icon?
Turning it into the lifestyle model below the freelander to compete with the MINI countryman

Trusty Steed

291 posts

194 months

Tuesday 13th September 2011
quotequote all
Shame on you Land Rover

No, no, no, no, no, this is wrong, it should be illegal. Its molestation!!!!!

Will someone please get rid of this new "styling" team that has been employed. JLR have one of the most recognisable vehicles in the world. It works, dont fix it. They have the other brands (which in my opinion have been ruined recently) for the sloans.

Pray tell, where does one put a mucky sheep, dead calf, fence posts, logs, bales etc in this pumped up Yeti? It seems that there is no real interest in serving the communities that have supported the brand for the last 60 years!

On a personal note, if I wanted to drive something like this, I would start with a corsa/saxo and mod it till it looked crap!

richb77

887 posts

161 months

Tuesday 13th September 2011
quotequote all
weeping

What the holly f*ck is that!

Can i have some of what the JLR designers are smoking please?

How can you turn a military based vehicle and "an icon" and turn it into something Barbie would own?

I was kind of excited to see the icon concept. Now i want a sick bucket.

Wozy68

5,390 posts

170 months

Tuesday 13th September 2011
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Absolutly shocking. Never never never.

Stu R

21,410 posts

215 months

Tuesday 13th September 2011
quotequote all
rofl

Prison sex is less gay than that.

DeadMeat_UK

3,058 posts

282 months

Tuesday 13th September 2011
quotequote all
The hard top concept looks much better here than in the publicity shots released a few weeks back.

Once they take off the glitz that is a concept car (e.g. Silly wheels), and see it moving, through mud, I guess we'll be able to judge properly.

The Defender is a difficult one to follow, and you'll never keep all the fogies happy who don't want the world to change, but I don't think this is a million miles away as long as it has the same repair-ability, clearance, resistance to the world.

bakerstreet

4,763 posts

165 months

Tuesday 13th September 2011
quotequote all
Trusty Steed said:
Shame on you Land Rover

No, no, no, no, no, this is wrong, it should be illegal. Its molestation!!!!!

Will someone please get rid of this new "styling" team that has been employed. JLR have one of the most recognisable vehicles in the world. It works, dont fix it. They have the other brands (which in my opinion have been ruined recently) for the sloans.

Pray tell, where does one put a mucky sheep, dead calf, fence posts, logs, bales etc in this pumped up Yeti? It seems that there is no real interest in serving the communities that have supported the brand for the last 60 years!

On a personal note, if I wanted to drive something like this, I would start with a corsa/saxo and mod it till it looked crap!
You really do have you head stuck in the sand don't you.

The Defender is very expensive to build, cramped and even the new ones leak! They also going to have problems getting current defender past 2014/15 because of the emissions. Also, I imagine are loosing lots of sales every day to the likes of the Mitsubishi's L200 and the Nissan Navara. Yes, we all know they have leaf springs, but more opeople still buy them than the Defender.

Also, you go on about the cliche Sheep and Hay bales, but I've notieced they havent released photos of the interior yet apart from one of the steering wheel. If it was all rubberised and hose down friendly this would answer all the apparent farmers who buy Defenders to move one sheep ect ect.

You can't expect Land Rover to stick to to two box design. They need to get the emisions down and one of the ways they can do do that is making it slightly more aerodynamic, so they have to slope the front end. You can see they have tried to keep the boxiness at the back.

anonymous-user

54 months

Tuesday 13th September 2011
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SCOOP Defender replacement caught testing outside Gaydon site last week.............
































































biggrin

inVINCEable

1,071 posts

181 months

Tuesday 13th September 2011
quotequote all
Oh for fks sake Land Rover

bob1179

14,107 posts

209 months

Tuesday 13th September 2011
quotequote all
I am a huge Land Rover fan, but at the end of the day, JLR are a vehicle manufacturer competing in a world market. They need to produce vehicles that not only meet modern emissions legislation, but also meet crash and pedestrian safety laws. They also need to be economical to build, be reliable and most importantly sell.

The Defender is truly an icon, much like the original Mini, VW Beetle and Willys Jeep (from which the original Land Rover idea came from), but in todays modern market orientated, safety and environmental dominated world, the Defender in it's current form really has had it's day.

I believe that JLR will come up with a suitable replacement vehicle, it will be excellent off road but will also sell in greater numbers, be more reliable and efficient than the previous model.

I know that there will be the haters amongst the Land Rover traditionalists, but at the end of the day JLR is business and hand building a vehicle that hasn't really changed in the last thirty odd years for a diminishing market is just not cost effective.

smile