RE: 2013 SRT Viper finally revealed...
Wednesday 4th April 2012
You're probably fed up of leaks and teasers about the new Viper, but this latest one, taken from a Forza 4 update pack as we understand it, is probably the best steer yet as to how the new Yankee muscle icon will look.
Our man at the New York show will be telling us all more about it when he sees the Viper in the metal later today, but for now it pleases us to report that the phallic bonnet and curvy lines remain, giving the latest car a properly Viper-ish look somewhere between the last generation car and the curvy original GTS coupe.
2013 SRT Viper finally revealed...
...sort of. This time it's in computer game screenshot form
It also seems an appropriately outrageous package to cover the expected 600hp 8.7-litre V10 powerplant...
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Discussion
TomMc1990 said:
Getting bored of these leaked images of silhouettes/toy cars/computer game screen shots... just show us the real image please. pretty frustrating IMO
I agree. There's something really pathetic about it IMO and the impact of the launch is sadly diminished.I mean, we're all going to be interested in it, it's a new Viper after all. It's not as though they're trying to jostle us into getting all excited about the new Journey. If a website or a magazine or a motorshow says 'Viper launch, here, Wednesday', we're going to be interested no matter what. Same goes for Lamborghini and all the other firms who do 'teaser shots'.
The whole point of a product launch is to keep it secret and control the press and media so everyone's at the same place at the same time. You play lots of music, put on a light show, get some dancers on the stage, then the CEO or the designer walks out to much applause and whips a silk sheet off the car. Flashbulbs everywhere go crazy and anyone who reads any of the media output off the back of it will then know that that's precisely what the car looks like in all its glory.
Leaking 'teaser' shots just prompts 'artists' working for the likes of Auto Express to pick up details and run with them, wildly speculating as to what it'll look like. Then we buy the magazine and realise that they don't actually know anything about it, which is depressing. By the time the actual launch takes place we've seen about three or four different 'versions' of the car, none of which are accurate, and still know very little about it.
Thankfully it seems the Fiat Group still stick to the old motorshow formula, and it works well IMO. When the new Alfa 4C was revealed or any given Ferrari is unveiled, it's an event. When Lamborghini bombarded us with 'teasers' of the new Aventador and threw up loads of silly videos all over the web, by the time it actually arrived in the metal the public response - even to the Aventador - was 'oh, that's it then. Looks a bit dull to be honest, seen in before. Yawn.'
I've never bought the notion that our attention spans are getting shorter. I think marketing departments want to force them ever-shorter as it suits their agendas, everything short, snappy and light on substance and detail, replacing pensive silence with the giddy hyperactivity of advertising in a tacky display of self-justification.
te car.Twincam16 said:
I agree. There's something really pathetic about it IMO and the impact of the launch is sadly diminished.
I mean, we're all going to be interested in it, it's a new Viper after all. It's not as though they're trying to jostle us into getting all excited about the new Journey. If a website or a magazine or a motorshow says 'Viper launch, here, Wednesday', we're going to be interested no matter what. Same goes for Lamborghini and all the other firms who do 'teaser shots'.
The whole point of a product launch is to keep it secret and control the press and media so everyone's at the same place at the same time. You play lots of music, put on a light show, get some dancers on the stage, then the CEO or the designer walks out to much applause and whips a silk sheet off the car. Flashbulbs everywhere go crazy and anyone who reads any of the media output off the back of it will then know that that's precisely what the car looks like in all its glory.
Leaking 'teaser' shots just prompts 'artists' working for the likes of Auto Express to pick up details and run with them, wildly speculating as to what it'll look like. Then we buy the magazine and realise that they don't actually know anything about it, which is depressing. By the time the actual launch takes place we've seen about three or four different 'versions' of the car, none of which are accurate, and still know very little about it.
Thankfully it seems the Fiat Group still stick to the old motorshow formula, and it works well IMO. When the new Alfa 4C was revealed or any given Ferrari is unveiled, it's an event. When Lamborghini bombarded us with 'teasers' of the new Aventador and threw up loads of silly videos all over the web, by the time it actually arrived in the metal the public response - even to the Aventador - was 'oh, that's it then. Looks a bit dull to be honest, seen in before. Yawn.'
I've never bought the notion that our attention spans are getting shorter. I think marketing departments want to force them ever-shorter as it suits their agendas, everything short, snappy and light on substance and detail, replacing pensive silence with the giddy hyperactivity of advertising in a tacky display of self-justification.
I mean, we're all going to be interested in it, it's a new Viper after all. It's not as though they're trying to jostle us into getting all excited about the new Journey. If a website or a magazine or a motorshow says 'Viper launch, here, Wednesday', we're going to be interested no matter what. Same goes for Lamborghini and all the other firms who do 'teaser shots'.
The whole point of a product launch is to keep it secret and control the press and media so everyone's at the same place at the same time. You play lots of music, put on a light show, get some dancers on the stage, then the CEO or the designer walks out to much applause and whips a silk sheet off the car. Flashbulbs everywhere go crazy and anyone who reads any of the media output off the back of it will then know that that's precisely what the car looks like in all its glory.
Leaking 'teaser' shots just prompts 'artists' working for the likes of Auto Express to pick up details and run with them, wildly speculating as to what it'll look like. Then we buy the magazine and realise that they don't actually know anything about it, which is depressing. By the time the actual launch takes place we've seen about three or four different 'versions' of the car, none of which are accurate, and still know very little about it.
Thankfully it seems the Fiat Group still stick to the old motorshow formula, and it works well IMO. When the new Alfa 4C was revealed or any given Ferrari is unveiled, it's an event. When Lamborghini bombarded us with 'teasers' of the new Aventador and threw up loads of silly videos all over the web, by the time it actually arrived in the metal the public response - even to the Aventador - was 'oh, that's it then. Looks a bit dull to be honest, seen in before. Yawn.'
I've never bought the notion that our attention spans are getting shorter. I think marketing departments want to force them ever-shorter as it suits their agendas, everything short, snappy and light on substance and detail, replacing pensive silence with the giddy hyperactivity of advertising in a tacky display of self-justification.
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