Land Rover's coupe-alike SUV gets the Victoria Beckham special edition treatment
Land Rover has unveiled a special edition Range Rover Evoque at the Beijing show, designed with the help of Victoria Beckham.
Can we have the whole car in shot, please?
We knew this day was coming - the celebritisation (That's not a word, Riggers - Ed) of product design has been going on in clothes, handbags shoes and sporting equipment for ages, so its transferral to cars was inevitable. And its transferral to the Evoque pretty much a fait accompli as soon as Victoria Beckham was announced as a Range rover 'Brand Champion' back in 2010.
So what exactly what are the fruits of the award-winning British fashion designer's/wife of David Beckham's/Spice Girl's (delete as preferred) labours? Well, they are a 200-example limited edition, featuring the following: hand-finished matt paint, rose gold accents on the grille surround, badging and 20-inch gloss black forged alloy wheels, vintage-inspired leather seats with hand-finished feature stitch, rose gold-plated accents, bespoke luggage, and luxurious trim materials - including mohair. Yes, we did just write mohair.
That's...ummm...a bit better
The Special Edition Evoque is also the first product of JLR's 'Engineered to Order' division, along with the new Jaguar XJ Ultimate.
If you fancy getting your hands on one of the 200 cars, you will have to pay quite a lot for the privilege - it's expected to cost in the region of £80,000. At which price you've got to have a real soft-spot for mohair...
Land-Rover. Vehicle of choice for driving into the most extreme terrain on the planet, and treading all over the interior in muddy boots.
When Terance Conran designed the interior of the Discovery, he approached it with the principles of good design and modernism in mind. Controls needed to be used while wearing gloves, carpets needed to be removable, surfaces needed to be wipe-clean, and the 'curry hook' came about because luggage needed to be secured.
When Victoria Beckham designs the interior of a Land-Rover, she turns it into a delicate luxury boudoir. Yes, so it may sell well in the short term, but in the long term I do fear for Land-Rover's brand values.