Tuesday 24th April 2012
First ever standalone AMG showroom opens in China
Mercedes picks Beijing to push its AMG arm as a more separate brand
Mercedes has opened its first-ever AMG showroom in Beijing - in a luxury shopping centre.
But what's so different about this store from the 195 other AMG dealers in 18 countries across the globe? Well, the key is that it's the first standalone AMG store, the 370sq metres of AMG space not attached in any way to the 'normal' Merc Franchise.
To mark the opening of the store, the new G63 super-SUV made its debut there and, aside from using it for similar product launches, the idea behind the AMG centre is to offer a showroom where potential customers can learn about AMG's products, its Driving Academy and its motorsports programmes.
That Mercedes should choose China to launch its new AMG branding offensive is surely proof, if you ever needed it, that China is now the place where car manufacturers think they shift the most high-end product.
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Beaker_u_muppet
Original Poster
11 posts
91 months
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Surely if its a new store in China, all the stock and staff are fakes.
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PILCH 23
163 posts
69 months
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I hate reading all of this cr@p about China.
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the_g_ster
228 posts
64 months
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Yep, there will be a fake store in every city before long, though you can't fake the sound of some of those engines!!!! That's the acid test.
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Justices
2,333 posts
33 months
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Oh dear.. We've had our own standalone AMG showroom in Hong Kong for a while now. Next door to the McLaren and Rolls dealer.
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mrmr96
11,923 posts
73 months
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PILCH 23 said: I hate reading all of this cr@p about China. Erm, what?
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Matt UK
7,516 posts
69 months
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PILCH 23 said: I hate reading all of this cr@p about China. Yeah, me too! China? Who the hell is China?
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stackmonkey
4,854 posts
118 months
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A cousin of mine was at the launch of that showroom; quite glitzy apparently, certainly from the (slightly blurred) pics I've seen.
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Cupramax
2,939 posts
121 months
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PILCH 23 said: I hate reading all of this cr@p about China. Chinas greed for high end product is what may well save the UK's specialist manufacturers and get our economy going...
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PaperCut
640 posts
16 months
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Cupramax said: PILCH 23 said: I hate reading all of this cr@p about China. Chinas greed for high end product is what may well save the UK's specialist manufacturers and get our economy going... Exactly. You have to wonder why he opened the thread to read it, if he hates it so much....
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Riggers
1,841 posts
47 months
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Justices said: Oh dear.. We've had our own standalone AMG showroom in Hong Kong for a while now. Next door to the McLaren and Rolls dealer. Does that not have the same address as the Mercedes-Benz Excellence Center, though? I'm sure as an HK resident you're better-placed to know than me, but that story came from a Mercedes source originally, and I think the point they're trying to make is that the Beijing one is nowhere near a Merc dealer. Or maybe I'm completely misreading the situation...
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Cheib
6,168 posts
44 months
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FisiP1
1,130 posts
22 months
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PILCH 23 said: I hate reading all of this cr@p about China. Don't worry, it isn't all roses over there. No sooner will they feel they have arrived than India or wherever will be the new big thing.
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Affalterbach
38 posts
24 months
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They may have every sort of AMG and every other sort of fast car but freedom they ain't got!
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Cupramax
2,939 posts
121 months
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And the way things are going over here with the internet/email/phone logging bill they wont be the only ones... 
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MiseryStreak
735 posts
76 months
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Karl Marx would be proud.
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bqf
940 posts
40 months
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That which currently makes them competitive, will rapidly make them Westernised, and then, uncompetitive.
China is on a rapid economic cycle which will see them overtaken as a cheap manufacturing base by a huge stack of countries within a decade from now.
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tomoleeds
342 posts
55 months
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you would think mercedes would open the first amg only sales in germany, ie stuggart, berlin,munich, seems sreange to open in china, just to pick up sales
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Riggers
1,841 posts
47 months
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tomoleeds said: you would think mercedes would open the first amg only sales in germany, ie stuggart, berlin,munich, seems sreange to open in china, just to pick up sales They've probably kinda got market saturation in Germany already... 
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ellisd82
593 posts
77 months
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So funny reading this after a discussion with a colleague of mine who thought China was still just full of sweat shops! How little so some people realise how China and India are on the up.
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Needa308GT4
311 posts
15 months
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Anyone noticed how the Merc GP team is now Mercedes AMG ????
Don't know whether it was from the start of the season, can't say I've paid much attention, but certainly noticd it post race int with Schuey.
Last season they were definitely Mercedes GP, no mention of AMG.
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