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Tuesday 24th April 2012

First ever standalone AMG showroom opens in China

Mercedes picks Beijing to push its AMG arm as a more separate brand



Mercedes has opened its first-ever AMG showroom in Beijing - in a luxury shopping centre.


But what's so different about this store from the 195 other AMG dealers in 18 countries across the globe? Well, the key is that it's the first standalone AMG store, the 370sq metres of AMG space not attached in any way to the 'normal' Merc Franchise.

To mark the opening of the store, the new G63 super-SUV made its debut there and, aside from using it for similar product launches, the idea behind the AMG centre is to offer a showroom where potential customers can learn about AMG's products, its Driving Academy and its motorsports programmes.


That Mercedes should choose China to launch its new AMG branding offensive is surely proof, if you ever needed it, that China is now the place where car manufacturers think they shift the most high-end product.

Riggers
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Author Discussion

Beaker_u_muppet

Original Poster:

14 posts

117 months

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Tuesday 24th April 2012 quote quote all
Surely if its a new store in China, all the stock and staff are fakes.

PILCH 23

170 posts

95 months

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Tuesday 24th April 2012 quote quote all
I hate reading all of this cr@p about China.

the_g_ster

267 posts

90 months

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Tuesday 24th April 2012 quote quote all
Yep, there will be a fake store in every city before long, though you can't fake the sound of some of those engines!!!! That's the acid test.

Justices

3,042 posts

59 months

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Tuesday 24th April 2012 quote quote all
Oh dear.. We've had our own standalone AMG showroom in Hong Kong for a while now. Next door to the McLaren and Rolls dealer.

mrmr96

13,736 posts

99 months

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Tuesday 24th April 2012 quote quote all
PILCH 23 said:
I hate reading all of this cr@p about China.
Erm, what?
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Matt UK

10,260 posts

95 months

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Tuesday 24th April 2012 quote quote all
PILCH 23 said:
I hate reading all of this cr@p about China.
Yeah, me too!

China? Who the hell is China?

stackmonkey

4,921 posts

144 months

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Tuesday 24th April 2012 quote quote all
A cousin of mine was at the launch of that showroom; quite glitzy apparently, certainly from the (slightly blurred) pics I've seen.

Cupramax

4,822 posts

147 months

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Tuesday 24th April 2012 quote quote all
PILCH 23 said:
I hate reading all of this cr@p about China.
Chinas greed for high end product is what may well save the UK's specialist manufacturers and get our economy going...

PaperCut

640 posts

42 months

[news] 
Tuesday 24th April 2012 quote quote all
Cupramax said:
PILCH 23 said:
I hate reading all of this cr@p about China.
Chinas greed for high end product is what may well save the UK's specialist manufacturers and get our economy going...
Exactly.

You have to wonder why he opened the thread to read it, if he hates it so much....

Riggers

1,851 posts

73 months

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Tuesday 24th April 2012 quote quote all
Justices said:
Oh dear.. We've had our own standalone AMG showroom in Hong Kong for a while now. Next door to the McLaren and Rolls dealer.
Does that not have the same address as the Mercedes-Benz Excellence Center, though?

I'm sure as an HK resident you're better-placed to know than me, but that story came from a Mercedes source originally, and I think the point they're trying to make is that the Beijing one is nowhere near a Merc dealer. Or maybe I'm completely misreading the situation...



Cheib

9,858 posts

70 months

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Tuesday 24th April 2012 quote quote all
BMW have already done this with ///M in Singapore

http://www.bmwblog.com/2011/09/26/world%E2%80%99s-...

FisiP1

1,267 posts

48 months

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Tuesday 24th April 2012 quote quote all
PILCH 23 said:
I hate reading all of this cr@p about China.
Don't worry, it isn't all roses over there. No sooner will they feel they have arrived than India or wherever will be the new big thing.

Affalterbach

48 posts

50 months

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Tuesday 24th April 2012 quote quote all
They may have every sort of AMG and every other sort of fast car but freedom they ain't got!

Cupramax

4,822 posts

147 months

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Tuesday 24th April 2012 quote quote all
And the way things are going over here with the internet/email/phone logging bill they wont be the only ones... wink

MiseryStreak

1,459 posts

102 months

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Tuesday 24th April 2012 quote quote all
Karl Marx would be proud.

bqf

1,491 posts

66 months

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Tuesday 24th April 2012 quote quote all
That which currently makes them competitive, will rapidly make them Westernised, and then, uncompetitive.

China is on a rapid economic cycle which will see them overtaken as a cheap manufacturing base by a huge stack of countries within a decade from now.

tomoleeds

706 posts

81 months

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Tuesday 24th April 2012 quote quote all
you would think mercedes would open the first amg only sales in germany, ie stuggart, berlin,munich, seems sreange to open in china, just to pick up sales

Riggers

1,851 posts

73 months

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Tuesday 24th April 2012 quote quote all
tomoleeds said:
you would think mercedes would open the first amg only sales in germany, ie stuggart, berlin,munich, seems sreange to open in china, just to pick up sales
They've probably kinda got market saturation in Germany already... smile

ellisd82

677 posts

103 months

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Tuesday 24th April 2012 quote quote all
So funny reading this after a discussion with a colleague of mine who thought China was still just full of sweat shops! How little so some people realise how China and India are on the up.

Needa308GT4

311 posts

41 months

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Tuesday 24th April 2012 quote quote all
Anyone noticed how the Merc GP team is now Mercedes AMG ????


Don't know whether it was from the start of the season, can't say I've paid much attention, but certainly noticd it post race int with Schuey.

Last season they were definitely Mercedes GP, no mention of AMG.
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