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RE: Aggressive pricing for new Ford Focus ST

RE: Aggressive pricing for new Ford Focus ST

Monday 28th May 2012

Aggressive pricing for new Ford Focus ST

New Focus hot hatch undercuts key rivals by several thousand pounds



The 250hp Ford Focus ST will cost from £21,995 when it hits dealers in June, with the estate version set to cost from £23,095.


Ford's pricing strategy makes it more than £3K cheaper than the £25,330 VW Golf GTI, and £2,840 cheaper than the cheapest Megane Renaultsport.

The three trim levels available are ST1, ST2 and ST3, and 18-inch alloys, keyless start, Bluetooth and DAB radio are standard even on the most basic model, while part or full leather, rain-sensing wipers, and keyless entry are all offered on higher-spec models.

Author
Discussion

MissChief

Original Poster:

3,777 posts

73 months

Monday 28th May 2012
quotequote all
Hopefully this will bring some prices down across the board. £30k for a VW Golf is crazy money!

M@1975

591 posts

132 months

Monday 28th May 2012
quotequote all
Agreed, "small" cars fetching big car money is just ridiculous at the moment.

KMB

230 posts

128 months

Monday 28th May 2012
quotequote all
I hope it doesn't weigh the equivalent of a small moon. I'm still hoping all this talk of cars getting lighter will filter down from the supercar manufacturers! smile

pistonchris

772 posts

86 months

Monday 28th May 2012
quotequote all
The estate look's nice.

sat1983

961 posts

89 months

Monday 28th May 2012
quotequote all
Great news, at last a bit of sense!
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anything fast

983 posts

69 months

Monday 28th May 2012
quotequote all
FYI

this will not come in 3 doors!!

shame, they will lose quite a few buyers for it


St John Smythe

6,003 posts

122 months

Monday 28th May 2012
quotequote all
MissChief said:
£30k for a VW Golf is crazy money!
Think we need this printed on t-shirts. It must be one of the most overused comments on PH these days! biglaugh

Wattsie

1,155 posts

106 months

Monday 28th May 2012
quotequote all
I remember the cries of great value when the Mk2 ST1 was offered for £17795, so it's good they've continued the theme smile

Johnboy Mac

2,666 posts

83 months

Monday 28th May 2012
quotequote all
The estate gets my vote.

DanDC5

10,840 posts

72 months

Monday 28th May 2012
quotequote all
So £22k for the base model, or £25k for the St3 which is the one everyone will buy. Genius pricing is the term that needs to be used. Make the desirable car cost the same as it's rivals but advertise it as £3k cheaper.

Hoygo

725 posts

66 months

Monday 28th May 2012
quotequote all
Great pricing,a Megane 250 when it came out started from 21-22k,with discounts you could get one for 19k, fully loaded 21k (a total bargain),this seems about the same,don't know if Ford does this kind of discounts though.

irocfan

10,954 posts

95 months

Monday 28th May 2012
quotequote all
anything fast said:
FYI

this will not come in 3 doors!!

shame, they will lose quite a few buyers for it
yet! I suspect that if the numbers seem to be 'off' slightly that a 3 door will be offered at some point

ezi

1,385 posts

91 months

Monday 28th May 2012
quotequote all
anything fast said:
FYI

this will not come in 3 doors!!

shame, they will lose quite a few buyers for it
Quite (Although a Ford salesman tried telling me a 3door was in the works). As much as I like Ford's ST range, no 3-door option will put me right off the new Focus, although with the new Fiesta being such a large(ish) car, maybe people going from the old Focus will go into the new Fiesta if they desire 3door?

I want to hear of a new Mondeo ST frown

KMB

230 posts

128 months

Monday 28th May 2012
quotequote all
...and more importantly, will we get a new RS version?


Please.

MagicalTrevor

5,906 posts

134 months

Monday 28th May 2012
quotequote all
It'd be a Megane 250 for me. Plus I don't really like the 5 doors cars, although the Estate version does like quite nice.

paulmoonraker

2,840 posts

68 months

Monday 28th May 2012
quotequote all
The estate looks better than the hatch, which is somewhat ironic really...

C7 JFW

542 posts

124 months

Monday 28th May 2012
quotequote all
These will sell really well - good on ford for their efforts.

Please, no new RS unless all four wheels are driven and it loses 200kilos. The current RS is way too heavy despite looking the part.

KMB

230 posts

128 months

Monday 28th May 2012
quotequote all
This one 'looks' heavy already IMO.

MissChief

Original Poster:

3,777 posts

73 months

Monday 28th May 2012
quotequote all
I wonder if they'll have an official Mountune upgrade again?

LeftMuffin

970 posts

126 months

Monday 28th May 2012
quotequote all
MissChief said:
I wonder if they'll have an official Mountune upgrade again?
I'm going to say its a given, as I was working at mountune last week and they had a black one in their workshop.