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RE: Jaguar unveils cool car wall

RE: Jaguar unveils cool car wall

Thursday 13th September 2012

Jaguar unveils cool car wall

no really, it's a car on a wall...



Jaguar is driving itself up the wall at Castle Bromwich, following the unveiling of a distinctive new ‘signature wall’.

The new installation is quite simply described: it’s an XKR-S mounted vertically on the side of the factory wall, sitting above branding which states: ‘The home of Jaguar manufacturing’.

With two powerslide tyre tracks flowing from the rear wheels, all that’s missing is a model of Mike Cross behind the wheel, plus a dab of oppo applied.

It’s all decked out in the latest Jaguar branding, colours and font, coming as part of a site-wide upgrade for Jaguar’s sole UK production facility. Pretty soon, all traces of the dated cream-tinted Ford-era branding will disappear.

"This is a new signature wall feature for Castle Bromwich,” said Jaguar in a statement, “and is part of the programme of activities to update the look and feel of Castle Bromwich to reflect the updated Jaguar brand.”


The car wall is the most eye-catching aspect of it all and, added Jaguar, “it's a work in progress but will become a permanent wall feature of the factory, showcasing one of our latest models. We may replace models and cars on the wall as we bring in new products." 

The new car wall comes as Jaguar recruits 1100 new workers for the booming Castle Bromwich site which, just a few years ago, risked closure as part of a Jaguar Land Rover decision to axe a UK production site. Since reversing this decision, JLR has hired more than 8000 extra staff.

How long before we see an F-Type adorning the side of Castle Bromwich, though?

Author
Discussion

blacksunmanta

Original Poster:

7 posts

74 months

Wednesday 12th September 2012
quotequote all
A la bmw mini then?

DanDC5

11,134 posts

79 months

Wednesday 12th September 2012
quotequote all
I'd like a small version of this as a model.

Pistonwot

413 posts

71 months

Wednesday 12th September 2012
quotequote all
Put up a LeMans or F1 classic/modern day hero and this would be even more interesting.

pb63

207 posts

75 months

Wednesday 12th September 2012
quotequote all
makes a refreshing change to traditional jag branding...hopefully a hint of more exciting models to come as well....

LotusOmega375D

3,214 posts

65 months

Wednesday 12th September 2012
quotequote all
You've got to hand it to them though, it's got terrific roadholding.
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ParanoidAndroid

1,167 posts

195 months

Wednesday 12th September 2012
quotequote all
Feel it would be better for them to give the car to me to drive about rather than hang as a static display for their employees to see? smile

drchris

316 posts

92 months

Wednesday 12th September 2012
quotequote all
LotusOmega375D said:
You've got to hand it to them though, it's got terrific roadholding.
redcard



laugh

mrclav

704 posts

135 months

Wednesday 12th September 2012
quotequote all
LotusOmega375D said:
You've got to hand it to them though, it's got terrific roadholding.
Only it's not holding the road... wink

PhilJames

232 posts

105 months

Wednesday 12th September 2012
quotequote all
XKRS Looks better from above the car, maybe an F-Type should be chasing it in a few years.

jamespink

948 posts

116 months

Wednesday 12th September 2012
quotequote all
Shaking off the old Jag branding (and perceptions) can only be a good thing. The job they have done is great too!

FourWheelDrift

69,329 posts

196 months

Wednesday 12th September 2012
quotequote all
Little miffed they chose the French racing blue option.

DanDC5

11,134 posts

79 months

Wednesday 12th September 2012
quotequote all
FourWheelDrift said:
Little miffed they chose the French racing blue option.
More than likely because it stands out most maybe?

jameslavender98

29 posts

80 months

Wednesday 12th September 2012
quotequote all
FourWheelDrift said:
Little miffed they chose the French racing blue option.
Because it is the best colour?

Thejimreaper

3,178 posts

117 months

Wednesday 12th September 2012
quotequote all
Love this, keep up the good work Jaguar.

over_the_hill

2,322 posts

158 months

Wednesday 12th September 2012
quotequote all
I pass this on the way to work in the morning. It does look good.

Oxygen2k10

321 posts

82 months

Wednesday 12th September 2012
quotequote all
Passed this at lunch. Looks pretty cool.

Gorbyrev

978 posts

66 months

Wednesday 12th September 2012
quotequote all
Looks great. Had that been a XJ6 up there in the late 70's you'd better hope it wasn't put up on a Friday or it would be the "Jag of Damacles"!

black412i

4 posts

51 months

Wednesday 12th September 2012
quotequote all
A nice effort, but I prefer my wall ornaments Italian and 12-cylindered wink

http://www.latimes.com/news/local/la-0512lamborghi...


Edited by black412i on Wednesday 12th September 18:24

foxhounduk

193 posts

92 months

Wednesday 12th September 2012
quotequote all
Nice!
I'm assuming it's just a shell and not a real 2 tonne thing?

dbdb

3,223 posts

85 months

Wednesday 12th September 2012
quotequote all
Gorbyrev said:
Looks great. Had that been a XJ6 up there in the late 70's you'd better hope it wasn't put up on a Friday or it would be the "Jag of Damacles"!
biggrin