Thursday 13th September 2012
Jaguar unveils cool car wall
no really, it's a car on a wall...
Jaguar is driving itself up the wall at Castle Bromwich, following the unveiling of a distinctive new ‘signature wall’.
The new installation is quite simply described: it’s an XKR-S mounted vertically on the side of the factory wall, sitting above branding which states: ‘The home of Jaguar manufacturing’.
With two powerslide tyre tracks flowing from the rear wheels, all that’s missing is a model of Mike Cross behind the wheel, plus a dab of oppo applied.
It’s all decked out in the latest Jaguar branding, colours and font, coming as part of a site-wide upgrade for Jaguar’s sole UK production facility. Pretty soon, all traces of the dated cream-tinted Ford-era branding will disappear.
"This is a new signature wall feature for Castle Bromwich,” said Jaguar in a statement, “and is part of the programme of activities to update the look and feel of Castle Bromwich to reflect the updated Jaguar brand.”
The car wall is the most eye-catching aspect of it all and, added Jaguar, “it's a work in progress but will become a permanent wall feature of the factory, showcasing one of our latest models. We may replace models and cars on the wall as we bring in new products."
The new car wall comes as Jaguar recruits 1100 new workers for the booming Castle Bromwich site which, just a few years ago, risked closure as part of a Jaguar Land Rover decision to axe a UK production site. Since reversing this decision, JLR has hired more than 8000 extra staff.
How long before we see an F-Type adorning the side of Castle Bromwich, though?
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blacksunmanta
Original Poster
6 posts
31 months
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DanDC5
6,926 posts
36 months
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I'd like a small version of this as a model.
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Pistonwot
413 posts
28 months
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Put up a LeMans or F1 classic/modern day hero and this would be even more interesting.
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pb63
163 posts
32 months
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makes a refreshing change to traditional jag branding...hopefully a hint of more exciting models to come as well....
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LotusOmega375D
2,118 posts
22 months
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You've got to hand it to them though, it's got terrific roadholding.
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ParanoidAndroid
1,019 posts
152 months
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Feel it would be better for them to give the car to me to drive about rather than hang as a static display for their employees to see? 
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drchris
265 posts
49 months
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LotusOmega375D said: You've got to hand it to them though, it's got terrific roadholding.  
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mrclav
334 posts
92 months
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LotusOmega375D said: You've got to hand it to them though, it's got terrific roadholding. Only it's not holding the road... 
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PhilJames
211 posts
62 months
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XKRS Looks better from above the car, maybe an F-Type should be chasing it in a few years.
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jamespink
407 posts
73 months
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Shaking off the old Jag branding (and perceptions) can only be a good thing. The job they have done is great too!
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FourWheelDrift
56,460 posts
153 months
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Little miffed they chose the French racing blue option.
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DanDC5
6,926 posts
36 months
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FourWheelDrift said: Little miffed they chose the French racing blue option. More than likely because it stands out most maybe?
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jameslavender98
29 posts
37 months
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FourWheelDrift said: Little miffed they chose the French racing blue option. Because it is the best colour?
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Thejimreaper
3,083 posts
74 months
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Love this, keep up the good work Jaguar.
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over_the_hill
1,555 posts
115 months
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I pass this on the way to work in the morning. It does look good.
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Oxygen2k10
268 posts
39 months
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Passed this at lunch. Looks pretty cool.
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Gorbyrev
464 posts
23 months
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Looks great. Had that been a XJ6 up there in the late 70's you'd better hope it wasn't put up on a Friday or it would be the "Jag of Damacles"!
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black412i
4 posts
8 months
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foxhounduk
60 posts
49 months
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Nice!
I'm assuming it's just a shell and not a real 2 tonne thing?
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dbdb
1,165 posts
42 months
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Gorbyrev said: Looks great. Had that been a XJ6 up there in the late 70's you'd better hope it wasn't put up on a Friday or it would be the "Jag of Damacles"! 
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