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Thursday 13th September 2012

Jaguar unveils cool car wall

no really, it's a car on a wall...



Jaguar is driving itself up the wall at Castle Bromwich, following the unveiling of a distinctive new ‘signature wall’.

The new installation is quite simply described: it’s an XKR-S mounted vertically on the side of the factory wall, sitting above branding which states: ‘The home of Jaguar manufacturing’.

With two powerslide tyre tracks flowing from the rear wheels, all that’s missing is a model of Mike Cross behind the wheel, plus a dab of oppo applied.

It’s all decked out in the latest Jaguar branding, colours and font, coming as part of a site-wide upgrade for Jaguar’s sole UK production facility. Pretty soon, all traces of the dated cream-tinted Ford-era branding will disappear.

"This is a new signature wall feature for Castle Bromwich,” said Jaguar in a statement, “and is part of the programme of activities to update the look and feel of Castle Bromwich to reflect the updated Jaguar brand.”


The car wall is the most eye-catching aspect of it all and, added Jaguar, “it's a work in progress but will become a permanent wall feature of the factory, showcasing one of our latest models. We may replace models and cars on the wall as we bring in new products." 

The new car wall comes as Jaguar recruits 1100 new workers for the booming Castle Bromwich site which, just a few years ago, risked closure as part of a Jaguar Land Rover decision to axe a UK production site. Since reversing this decision, JLR has hired more than 8000 extra staff.

How long before we see an F-Type adorning the side of Castle Bromwich, though?

richardaucock
2
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Author Discussion

blacksunmanta

Original Poster:

7 posts

45 months

[news] 
Wednesday 12th September 2012 quote quote all
A la bmw mini then?

DanDC5

8,566 posts

50 months

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Wednesday 12th September 2012 quote quote all
I'd like a small version of this as a model.

Pistonwot

413 posts

42 months

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Wednesday 12th September 2012 quote quote all
Put up a LeMans or F1 classic/modern day hero and this would be even more interesting.

pb63

192 posts

46 months

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Wednesday 12th September 2012 quote quote all
makes a refreshing change to traditional jag branding...hopefully a hint of more exciting models to come as well....

LotusOmega375D

2,485 posts

36 months

[news] 
Wednesday 12th September 2012 quote quote all
You've got to hand it to them though, it's got terrific roadholding.
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ParanoidAndroid

1,076 posts

166 months

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Wednesday 12th September 2012 quote quote all
Feel it would be better for them to give the car to me to drive about rather than hang as a static display for their employees to see? smile

drchris

305 posts

63 months

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Wednesday 12th September 2012 quote quote all
LotusOmega375D said:
You've got to hand it to them though, it's got terrific roadholding.
redcard



laugh

mrclav

492 posts

106 months

[news] 
Wednesday 12th September 2012 quote quote all
LotusOmega375D said:
You've got to hand it to them though, it's got terrific roadholding.
Only it's not holding the road... wink

PhilJames

231 posts

76 months

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Wednesday 12th September 2012 quote quote all
XKRS Looks better from above the car, maybe an F-Type should be chasing it in a few years.

jamespink

618 posts

87 months

[news] 
Wednesday 12th September 2012 quote quote all
Shaking off the old Jag branding (and perceptions) can only be a good thing. The job they have done is great too!

FourWheelDrift

60,865 posts

167 months

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Wednesday 12th September 2012 quote quote all
Little miffed they chose the French racing blue option.

DanDC5

8,566 posts

50 months

[news] 
Wednesday 12th September 2012 quote quote all
FourWheelDrift said:
Little miffed they chose the French racing blue option.
More than likely because it stands out most maybe?

jameslavender98

29 posts

51 months

[news] 
Wednesday 12th September 2012 quote quote all
FourWheelDrift said:
Little miffed they chose the French racing blue option.
Because it is the best colour?

Thejimreaper

3,156 posts

88 months

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Wednesday 12th September 2012 quote quote all
Love this, keep up the good work Jaguar.

over_the_hill

1,942 posts

129 months

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Wednesday 12th September 2012 quote quote all
I pass this on the way to work in the morning. It does look good.

Oxygen2k10

315 posts

53 months

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Wednesday 12th September 2012 quote quote all
Passed this at lunch. Looks pretty cool.

Gorbyrev

688 posts

37 months

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Wednesday 12th September 2012 quote quote all
Looks great. Had that been a XJ6 up there in the late 70's you'd better hope it wasn't put up on a Friday or it would be the "Jag of Damacles"!

black412i

4 posts

22 months

[news] 
Wednesday 12th September 2012 quote quote all
A nice effort, but I prefer my wall ornaments Italian and 12-cylindered wink

http://www.latimes.com/news/local/la-0512lamborghi...


Edited by black412i on Wednesday 12th September 18:24

foxhounduk

106 posts

63 months

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Wednesday 12th September 2012 quote quote all
Nice!
I'm assuming it's just a shell and not a real 2 tonne thing?

dbdb

1,635 posts

56 months

[news] 
Wednesday 12th September 2012 quote quote all
Gorbyrev said:
Looks great. Had that been a XJ6 up there in the late 70's you'd better hope it wasn't put up on a Friday or it would be the "Jag of Damacles"!
biggrin
2
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