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Tuesday 25th September 2012

Aston and Mercedes are officially cool

PH perplexingly absent from 2012 'cool brands' list



Aston Martin owners on PH will doubtless be insouciantly unconcerned by the fact that their brand beat 9997 others to finish third in the 2012 CoolBrands® list.

Now in its 11th year, this list is voted for by 3000 British consumers and a panel of 39 ‘key influencers’ including Millie Kendall MBE, Luke Peters, Plan B and David Harewood MBE.

Be they who they may, the list’s definition of ‘cool’ is a mix of innovation, originality, style, authenticity, desirability and uniqueness. Apple was the outright winner, with Mercedes-Benz holding up more motoring honour in 16th. Nike came 19th, followed suspiciously closely by the keyboard-inputting error Niko.

The top 20 CoolBrands® list 2012:

1. Apple  11. Sony
2. YouTube 12. Bose
3.  Aston Martin 13. Häagen-Dazs
4. Twitter  14. Selfridges
5. Google 15. Ben & Jerrys
6. BBC iPlayer 16. Mercedes-Benz
7. Glastonbury  17. Vogue
8. Virgin Atlantic 18. Skype
9. Bang & Olufsen  19. Nike
10. Liberty 20. Niko
Matt Bird
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Beefmeister

Original Poster:

11,953 posts

115 months

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Tuesday 25th September 2012 quote quote all
Okay I'll admit, I had to look up 'insouciantly'.

Also - Riggers writing stories from his Auto Express desk? Naughty! wink

yeti

10,266 posts

160 months

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Tuesday 25th September 2012 quote quote all
There's a nice thread on the AM section already - AM was voted top for the last two years apparently.

It seems to be a matter of supreme indifference to us smile

ukaskew

855 posts

106 months

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Tuesday 25th September 2012 quote quote all
I assume as I haven't even heard of two of those (Liberty and Niko) I'm somewhat uncool.

r11co

1,808 posts

115 months

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Tuesday 25th September 2012 quote quote all
"innovation, originality,.... and uniqueness"

Apple?

Shome mishtake shurely?!

Frimley111R

5,696 posts

119 months

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Tuesday 25th September 2012 quote quote all
ukaskew said:
I assume as I haven't even heard of two of those (Liberty and Niko) I'm somewhat uncool.
Just google them and then pretend you did! wink

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Rawwr

14,453 posts

119 months

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Tuesday 25th September 2012 quote quote all
I don't understand any of this.

Electro1980

43 posts

24 months

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Tuesday 25th September 2012 quote quote all
ukaskew said:
I assume as I haven't even heard of two of those (Liberty and Niko) I'm somewhat uncool.
I suspect if you look up Liberty (as in Liberty of london. Big department store) you will go "oh ye...". Niko though, no idea. Is heating and lighting cool? I suspect I may not have enough money to ever have come across them.

I can't see how most of those brands are cool. How are Ben and Jerrys and Haagen Dazs cool? Asuming they are not just pun based entrys. It's just mass market Ice Cream FFS.

Edited by Electro1980 on Tuesday 25th September 12:32

Maldini35

882 posts

73 months

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Tuesday 25th September 2012 quote quote all
Don't believe the hype.
Most brands PAY to be listed in this survey.

Spintastic

ndj

155 posts

107 months

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Tuesday 25th September 2012 quote quote all
If this is the best he can come up with Plan B urgently needs a "Plan C" rofl

Rawwr

14,453 posts

119 months

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Tuesday 25th September 2012 quote quote all
Is Häagen-Dazs a brand? I thought they just made f*cking ice-cream.

tommy vercetti

7,979 posts

48 months

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Tuesday 25th September 2012 quote quote all
Rawwr said:
I don't understand any of this.
Same, just a load of crap

bishbash

2,433 posts

82 months

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Tuesday 25th September 2012 quote quote all
I would imagine the instant you get on this list, is also the moment you become uncool.

tomoleeds

633 posts

71 months

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Tuesday 25th September 2012 quote quote all
Aston Martin are cool,have they never been cool,ever since there first James Bond appearance.The rest i could not care less about.I even got a Nokia Luminia so i would not have the same iphone as everyone else.

Twincam16

27,646 posts

143 months

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Tuesday 25th September 2012 quote quote all
tommy vercetti said:
Rawwr said:
I don't understand any of this.
Same, just a load of crap
Exactly. Just a bunch of marketing Nazis with a completely commercialised world-view, who genuinely think human beings think this way, telling us all what to like.

With the exception of Aston Martin and Mercedes and possibly Vogue, nearly all those things are much-of-a-muchness products and services I'd merely use according to availability rather than anything particular about the 'brand' that makes it unique.

The fact they're referring to brands rather than products says it all TBH - it's all about surface-appeal and marketing image rather than the nuts and bolts of what you're actually getting.

jdw1234

5,304 posts

100 months

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Tuesday 25th September 2012 quote quote all
Yep, Aston are definately cool.

Nothing cooler than a 40 year old with a paunch and a salmon pink polo shirt pulling up to the golfclub in a vantage with his "JO07 SPY" numberplate.


melvster

6,614 posts

70 months

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Tuesday 25th September 2012 quote quote all
Load of tripe, how is Nike a cool brand.


AV12

4,162 posts

93 months

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Tuesday 25th September 2012 quote quote all
jdw1234 said:
Yep, Aston are definately cool.

Nothing cooler than a 40 year old with a paunch and a salmon pink polo shirt pulling up to the golfclub in a vantage with his "JO07 SPY" numberplate.
rofl

iggysport

433 posts

32 months

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Tuesday 25th September 2012 quote quote all
How the hell is BBC I-player cool????

Twincam16

27,646 posts

143 months

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Tuesday 25th September 2012 quote quote all
tomoleeds said:
Aston Martin are cool,have they never been cool,ever since there first James Bond appearance.
A couple of times, firstly back in the early '50s when, even though they made decent sports cars, they were just A.N. Other car firm considered worthy-but-dull alongside the Jaguar XKs - then Ian Fleming wrote a DB 2/4 MkIII into Goldfinger and they won Le Mans with the DBR1 and they became definitely cool. The second time came in the early '70s when they nearly went bankrupt and had to at least in part appeal to fans and owners' clubs to bail them out.

To be honest I'm not sure they're that cool these days. There's no doubt they make brilliant cars, but there's something a bit ubiquitous and obvious about them, especially when you see legions of businessmen driving them in James Bond Resale Silver. They no longer stand out.

To me, Aston Martin were at their coolest around 1988 when the original Virage came out. Forget whether or not the car was any good to drive (it wasn't), it was just unlike anything else on the road, and when you saw one you knew you'd seen something seriously rare, special and utterly modern and British at the same time. Not even Ferraris carried a plaque in the boot telling you who'd they'd specifically been built for, and yet in a world of Testarossas and Diablos it didn't feel the need for side-strakes, huge wings or appearing in a cloud of dry ice accompanied by an Eddie Van Halen guitar solo wherever it went. Also, it was a product of the 1988 Birmingham Motor Show, forever remembered as the debut of the Jaguar XJ220, a reminder that we British could do mid-engined Italian-style supercars too. But the Aston was uniquely British. Uniquely anything, come to think of it.

I spent my childhood recognising this as the pinnacle of pride in car ownership:



Then decades later I drove one and was utterly underwhelmed. I think my favourite Aston to drive is probably either the DB4GT or the V8 Zagato.

peterattheboro

876 posts

68 months

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Tuesday 25th September 2012 quote quote all
Surprised there's no Audi TDI in the top 20.
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