RE: Driven: New Audi A7 Sportback

RE: Driven: New Audi A7 Sportback

Wednesday 8th September 2010

Driven: New Audi A7 Sportback

Coupe-style luxury hatch carves a new niche for Audi




You're getting the best of three worlds with the new A7 Sportback, says Audi, by which it means the sporty dynamics and style of a coupe, the luxury and comfort of an executive saloon, and the practicality of an estate car. (Isn't that five things? Ed.)

It's a glib copy-writer's claim, and one that implies compromise as much as it extols the new car's benefits. So yesterday PH was forced to spend a few hours in sun-drenched Sardinia topping-up... I mean getting to the bottom of what this latest Audi has to offer.


In simple terms it's a repeat formula of the successful A5 Sportback, but writ larger - quite a lot larger in fact at 4.97m overall. The A7 is also built on a brand new platform that will underpin a new A6 range due to be unveiled before the year is out.

It's made of various grades of steel, including hot-pressed parts where the strength-to-lightness ratio is critical, plus around 20 percent aluminium - which accounts for an all-up weight saving of 15 percent over a conventional steel car. The aluminium is mostly used for exterior panels, including doors, bonnet and tailgate, and the A7 tips the scales at 1,695kgs in its most basic guise.


Whether buyers will care about that remains to be seen, but we're pretty sure those aluminium panels have been pressed into a sufficiently attractive shape to ensure the 3,000 unit annual UK target will be met with relative ease. In fact Audi thinks it is such an attractive showroom proposition that nearly 40 percent of sales are forecast to be switchers from its own A5, and A6 saloon and Avant models. The rest it hopes to pinch from rivals in the B and C segments, which seems a more sensible aspiration.

Those rivals most obviously include the Mercedes CLS, which is up for renewal soon, and the BMW 5 Series GT. Jaguar will be giving the new Audi a chilly welcome, too, especially as the XF loses ground with its limited boot space at one end of the newcomer's price range, while the latest XJ is not a million miles ahead in the 'beauty' stakes at the other.


In fact, if you preferred the taut, high-shouldered style of the A7 to our home-grown rivals we wouldn't be that surprised, which says a lot about how good the A7 is to look at in the metal. The story continues inside where the cabin has an upmarket quality and ambience, whether you choose 'traditional' sporty black tones or something like the very contemporary light oak laminate we saw from the options list.

The driving position and seats are excellent, and the dash/fascia is beautifully drawn, with a sculpted wrap-around effect for the driver and passenger. Crucially you get a decent view out past the windscreen pillars, which can't be said of the current Merc CLS, and there's a really well executed retractable 'big screen' nav/media display with an optional Satnav that integrates Google Earth pictures, plus a Head Up Display on the options list.


Both the standard wheel and the sportier S Line version feel great in the hands, and it would be pretty hard to fault the twin-dial instrument pack for clarity or style. There's no doubt about it, getting behind the wheel of a well-spec'ed A7 is a definite 'feel good' experience.

There will be four engines available at launch, and we tried both the range-topping supercharged 3.0 TFSI quattro S tronic (petrol) and the 3.0 TDI quattro S tronic - both of which cost a shade over £46k before you start loading them with options. The former offers 300hp and 440Nm, and the latter 245hp and 500Nm, so both give the A7 a reasonable punch. Audi claims a 0-62mph time of 5.6secs for the petrol and 6.3secs for the diesel, and both are limited to 155mph all out.


While we like the performance and response from both (and the 7-speed DSG 'box), the V6 petrol sounds a little 'thin' while extended, and we did find ourselves hankering for a meaty V8. The diesel has a gruffer tone, but neither engine really scores highly as an aural treat. We'd probably pick the diesel though, for its 47.1mpg combined figure, which is well up on the petrol's 34.5mpg.

Hustling an almost 5m saloon around Sardinia's occasionally tortuous switchbacks is not necessarily the most relevant test of this sort of car, but to be fair the big machine felt genuinely taut and agile - at least once we'd dialled up 'Dynamic' mode on big screen. We had the torque vectoring axle to help keep lines trim on the tighter stuff, and you can certainly feel it at work. Otherwise, it's a standard 40/60 quattro experience, which typically means a little light understeer unless you boot it with the TC off.


Pressing on in the 'Comfort' setting revealed over-relaxed damping for the conditions, but most unsettling was the super-light steering with a strange 'zero weight/zero feel' segment around the straight ahead position. It might be nicer on the autobahn at very high speed, but we didn't find one in Sardinia.

Dynamic mode does deliver a respectable amount of weight through the wheel, but there's little of the 'feel' for the road you'd get in a Jag. Still, it works just fine in a practical sense, which will doubtless be sufficient for most. The ride was good around most of Sardinia's smooth tarmac, but a nuggety section of cobbles had us wondering whether the UK's surfaces might expose further weaknesses - time will tell.

Overall though, the A7 is impressive and appealing. Like the A5 before it, there's a little more about this Audi's design and execution that you can start to feel 'emotionally engaged' with, and you'd be a hard nut not to like it. This being PH, we'd prefer a little more 'grunt' naturally. But doubtless there'll be something in the works...

 







 

Author
Discussion

Not Ideal

Original Poster:

2,899 posts

188 months

Wednesday 8th September 2010
quotequote all
That new Audi nav with Google earth looks amazing.

I do like the A7 - is it too niche a market though..??

Dr G

15,172 posts

242 months

Wednesday 8th September 2010
quotequote all
Rather nice looking thing, that smile

LuS1fer

41,133 posts

245 months

Wednesday 8th September 2010
quotequote all
Ah, an Audi Panamera. What a dilemma - far better looking than the Panamera, probably far less dynamic to drive but still a bit dull with a slightly odd curve at the back end.

Mermaid

21,492 posts

171 months

Wednesday 8th September 2010
quotequote all
Audi A1, 3,4,5,6,7,8..... I have to confess I get a bit confused. As the article mentions, there will be an element of their owns sales being cannibalised.

But I suppose BMW is almost the same...

1,3,5,6,7

But yes, nice looking. Now if only our roads could increase at the same pace as these cars are.

RS7 anyone?

the-photographer

3,486 posts

176 months

Wednesday 8th September 2010
quotequote all
Those wheels look very Golf-R to me.

edo

16,699 posts

265 months

Wednesday 8th September 2010
quotequote all
bmw and audi do seem to be filling gaps in their range that didnt need filling....

Bmw:

mini
mini cab
mini clubman (ne traveller)
mini crossover thing
1 3dr
1 5dr
1 coupe
1 cab
3 saloon
3 coupe
3 touring
3 cab
5 saloon
5 GT
5 touring
6 coupe
6 cab
7 saloon
7 lwb
x1
x3
x5
x6
z4

Audi

A1 3 dr (5 to come)
A3 3dr
A3 5dr
A3 cab
A4 saloon
A4 estate
A4 Allroad
A5 coupe
A5 sportback
A5 Cab
A6 saloon
A6 estate
A6 Allroad
A7
A8
A8 LWB
Q5
Q7
TT Coupe
TT Cab
R8



Edited by edo on Wednesday 8th September 09:41

Parrot of Doom

23,075 posts

234 months

Wednesday 8th September 2010
quotequote all


That does not compare favourably with the old CLS. It looks like a brick with a blob of mortar on top.

Cupramax

10,480 posts

252 months

Wednesday 8th September 2010
quotequote all
the-photographer said:
Those wheels look very Golf-R to me.
Same style as the latest RS6 which was about before the Golf R... wink

kambites

67,556 posts

221 months

Wednesday 8th September 2010
quotequote all
Whilst it's not quite as ugly as the 5-series GT, it's not exactly pretty is it?

E21_Ross

35,071 posts

212 months

Wednesday 8th September 2010
quotequote all
edo said:
bmw and audi do seem to be filling gaps in their range that didnt need filling....

Bmw:

mini
mini cab
mini clubman (ne traveller)
mini crossover thing
1 3dr
1 5dr
1 coupe
1 cab
3 saloon
3 coupe
3 touring
3 cab
5 saloon
5 GT
5 touring
6 coupe
6 cab
7 saloon
7 lwb
x1
x3
x5
x6
z4

Audi

A1 3 dr (5 to come)
A3 3dr
A3 5dr
A3 cab
A4 saloon
A4 estate
A4 Allroad
A5 coupe
A5 sportback
A5 Cab
A6 saloon
A6 estate
A6 Allroad
A7
A8
A8 LWB
Q5
Q7
TT Coupe
TT Cab
R8



Edited by edo on Wednesday 8th September 09:41
but you've mentioned things like 3 series coupe and 3 series convertible. some want roof up, some don't. how else do you fill the gap by having different cars confused same as a 5 saloon vs 5 touring. some want the larger leg room and nicer interior of the 5 but don't like estates, so go saloon. some like estates for more room, so they offer an estate. why's that silly? confused

AUDIHenry

2,201 posts

187 months

Wednesday 8th September 2010
quotequote all
The old CLS looks nicer. What is the fascination with this BMW GT-like hump? Now Honda's doing it, too. UGLY.

Gizmo!

18,150 posts

209 months

Wednesday 8th September 2010
quotequote all
I'm sure it's lovely.

Still don't quite see the point of this over an A6 mind.

Agent Orange

2,194 posts

246 months

Wednesday 8th September 2010
quotequote all
Can't believe I'm saying it but I quite like that. As others have said - a better looking Panamera. The only bit visual that doesn't work for me is the bolt on Audi face. Doesn't quite sit right to me on the side profile.

None the less something I might consider when chopping in the 5 Touring.

anything fast

983 posts

164 months

Wednesday 8th September 2010
quotequote all
Agent Orange said:
Can't believe I'm saying it but I quite like that. As others have said - a better looking Panamera. The only bit visual that doesn't work for me is the bolt on Audi face. Doesn't quite sit right to me on the side profile.

None the less something I might consider when chopping in the 5 Touring.
I agree 100 %. the back end looks fantastic for this type of car but that audi family face does not look great. Why do all german car companies try to make their cars look like inbred offspring? How about a little variety? The fireplace grille looks dated and common now....

ewenm

28,506 posts

245 months

Wednesday 8th September 2010
quotequote all
I'd still pick a fast estate over a fast sportback/4-door coupé. If you're going to have a big car, may as well do it properly.

Harry Monk

5,187 posts

237 months

Wednesday 8th September 2010
quotequote all
It's nice but it's not giving me a boner.

oagent

1,783 posts

243 months

Wednesday 8th September 2010
quotequote all
Just goes to show what a good job Jag did with the XF. This thing looks all out of shape combined with that hideous family front end with silly lights.

louismchuge

1,628 posts

184 months

Wednesday 8th September 2010
quotequote all
Harry Monk said:
It's nice but it's not giving me a boner.
A PH version of the Bob Monkhouse classic 'It's goog but it's not right'

Like your work!

Paul 8v

730 posts

180 months

Wednesday 8th September 2010
quotequote all
I like the "imagine" of this car

wab172uk

2,005 posts

227 months

Wednesday 8th September 2010
quotequote all
Just looks the same as the A5 Sportback, which looks pretty much the same as the A4.

Come on Audi, get some new design idea's.