Discounted stock Emiras...

Discounted stock Emiras...

Author
Discussion

Sukh13

759 posts

186 months

Tuesday 30th January
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Lots of cars coming up to 6+ months for sale, I wonder when they will start to clear...

nunpuncher

3,396 posts

126 months

Tuesday 30th January
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I don't understand how dealers can afford to keep cars for sale for so long. Did they pay so little for them that they can afford to suck up the depreciation while it sits or is it a case of damage limitation?

AceRockatansky

2,150 posts

28 months

Wednesday 31st January
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nunpuncher said:
I don't understand how dealers can afford to keep cars for sale for so long. Did they pay so little for them that they can afford to suck up the depreciation while it sits or is it a case of damage limitation?
SoR?

fridaypassion

8,664 posts

229 months

Wednesday 31st January
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The main dealer cars are factory owned. Nobody in the trade will buy an Emira for anywhere near the advertised price so they can't be traded out. I think most dealers will just hold until the prices recover which to a degree they will. Also they are selling all be it slowly.

BertBert

19,118 posts

212 months

Wednesday 31st January
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Only lotus could drag defeat from the jaws of victory in such a comprehensive fashion!

Square Leg

14,717 posts

190 months

Wednesday 31st January
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AceRockatansky said:
nunpuncher said:
I don't understand how dealers can afford to keep cars for sale for so long. Did they pay so little for them that they can afford to suck up the depreciation while it sits or is it a case of damage limitation?
SoR?
Who in their right mind would leave their car at a dealer for a year, in the off chance it’ll get sold when you could be out driving it?
Doesn’t make sense unless it was bought to flip, and then that worked out well didn’t it….

fridaypassion

8,664 posts

229 months

Wednesday 31st January
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A lot of the speculators are the dealers. Everyone thought this was the next GR Yaris but people don't understand the market for Lotus. Nobody I know in the Lotus business/trade had one with their own money.

Mezzanine

9,251 posts

220 months

Wednesday 31st January
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BertBert said:
Only lotus could drag defeat from the jaws of victory in such a comprehensive fashion!
Maybe someone mistranslated their corporate goal signage around Hethel.

Might explain the ‘Just Add Weight’ ones too…


smile

BertBert

19,118 posts

212 months

Wednesday 31st January
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Getting OT and into Bert rant territory, but where's Matt Windle in all this? Previously he was out there, making statements, being interviewed, on social media. Over the last 1-2 years nothing. Nothing since the fabled we'll look after customers with the delay YouTube video.

Has he been fired?

highway

1,971 posts

261 months

Wednesday 31st January
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What a great shame that the new dawn for Lotus has been spammed in this way. Think I read that i4 isn’t going to be delivered in some markets till next year?
By this time, you’d have thought they’d have been about to launch an ‘R’ or ‘Cup’ version of the car. Instead, continued delays and apparently unable/unwilling to supply a car for EVO’s car of the year.
If oversupply is an issue, and the waiting list has dwindled, why won’t they reduce the price to shift some stock? Or is that happening?

Sukh13

759 posts

186 months

Wednesday 31st January
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J600net said:
I agree with you. Pre xmas I paid mid 70s for an in stock car (delivery miles only) and the OTR list price on the window at Lotus Bradford was £92k
I think they are doing deals, see above.

Sukh13

759 posts

186 months

Thursday 8th February
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Different car now at 65k, green over tan which is a nice combo.

av185

18,576 posts

128 months

Thursday 8th February
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Reckon that car with that mileage in that colour combo with sport susp and cups is top £50ks max.

fridaypassion

8,664 posts

229 months

Thursday 8th February
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They aren't going to see 50k for a long time. I think a sweet spot for a real healthy market in these cars will settle at about 60/65. They have been selling.

67 on the market now but if you look at cars listed its very interesting to see that 10 of the cars listed have been added have gone on in February these are low mileage I'm assuming from the field of cancelled orders and listed via Lotus or main dealers. Clearly they are dripping the cars onto the market in a controlled way which is good. It also clearly shows that the cars are selling. Given the time of year and the absolutely terrible market conditions its very encouraging. Given that we are moving toward spring and ultimately we will come out of the crash in car values there's nothing on the horizon that's going to be pushing values down. It would be very interesting to know how many cancelled orders there are and how many they still have on the order book.

At the end of the day this is the best looking car on sale and with the discounts/prices on lightly used ones they are very much cheaper than a GT4 with not much else really in competition. Those waiting round for them to be 50k or even 55k check back with us in 12 months and see if you are still waiting!

Sukh13

759 posts

186 months

Thursday 8th February
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As you can buy a new one from Lotus in the mid 70s, then 50s sounds about right.

10 might have sold (hard to tell from AT...), 10 have been for sale for upwards of 4 months...

Square Leg

14,717 posts

190 months

Thursday 8th February
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Can’t quite believe the prices of Evoras compared to the Emira - been looking at the 7 year old 410 Sport Central have at £59,995 - are these just well overpriced or are we going to see the Emira drop below Evoras?

I think I actually prefer the Evora but the newer more up to date Emira at a similar price can’t be sniffed at.

fridaypassion

8,664 posts

229 months

Thursday 8th February
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I'm staggered at the Evora prices myself particularly the early cars. Very small numbers of them and possible rear seat option propping them up I guess. Also no "sport" version of the Emira yet so a GT410 or 430 is quite different to the current Emira.

highway

1,971 posts

261 months

Thursday 8th February
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But if you want to sell outright to a dealer, what are they paying? Loads of Lotus dealers already have enough new Emira that they don’t want to buy any in. Silverstone and other Lotus dealers love a bit of sale or return, as they carry no risk selling a car under warranty anyway, and just take a profit.
But if you ‘need’ to sell, who is buying and at what price?
If these are buyable under £70k, with minimal miles, and we know they are, then what does a dealer want to buy one in at?
Surely it MUST start with a 5?
What dealer will outlay £60k to make, maybe a £6-7k profit?
It’s nonsense.
I suspect the very few dealers who will bid at all, are offering late £50’s at best.

fridaypassion

8,664 posts

229 months

Thursday 8th February
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Lots of Emiras are sat with none specialists who don't understand the market. You can see how many of them have got stuck with them for in some cases a year. I would be ok with high 50s I think it depends on the car. I think on here everyone thinks they only sell when they drop to 65 but it's clearly not the case. Some of the cars must be selling at much higher prices than the bottom of the market cars and the ones at main dealers for 90 won't be going for any less than 85 maybe wrapped up in a beefed up PX figure but still about that number worst case.

There's a similar vein on the Porsche thread where Porsche has some excess stock before Christmas people simply didn't believe anyone was buying but the numbers available on the Porsche website had nearly halved. People do buy cars and there are plenty of people still perfectly able to afford to do so. By my fag packet calculation there might be 40 to 50 Emiras that have sold since the beginning of the year just based on the reduction in numbers that was evident at the end of January and the Numbers for sale now.

AceRockatansky

2,150 posts

28 months

Thursday 8th February
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Of course they do, if you want one with *upper black, in red with silver wheels and red leather, it soon narrows down the choice. Not everyone just buys the cheapest.

  • Spec is only an example