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PistonHeads > Gassing Station > General Gassing > Motoring News > RE: Rub Dodo Juice on your bonnet
Tuesday 5th June 2007

Rub Dodo Juice on your bonnet

A new value-priced carnauba car wax launches



A new carnauba car wax is launching with a promise to offer consumers superwax performance at a high street price.

‘Dodo Juice’ will initially be available from online specialist retailers only, at a fraction of the cost of established brands.

“The most expensive carnauba waxes can cost up to £7000,” explained Dom Colbeck, the creator of Dodo Juice. “I thought it was time for a reality check – there is simply no need for a premium carnauba wax to cost much more than £30 given the cost of the raw ingredients.”

“Car enthusiasts were joking that the superwax being used by a few of the UK’s top car detailers had to contain something extremely rare and expensive to justify its price. I decided to name our wax after a fantasy ingredient – something that would be difficult to obtain and therefore highly priced – the bodily secretions of an extinct animal. Dodo Juice was born.”

The Dodo Juice range contains both soft and hard waxes, and is available in standard and ‘colour-charged’ varieties retailing from £29.50 inc VAT. The company claims that all Dodo Juices waxes are easy to apply and remove, leave a deep, durable shine (even on silver) and exhibit tight beading when wet.

Soft waxes:

  • Dodo Juice Rainforest Rub – a generic soft wax with candelilla wax as well as carnauba
  • Dodo Juice Light Fantastic (‘colour-charged’ for light coloured cars) – a natural coloured carnauba wax with added coconut oil
  • Dodo Juice Orange Crush (‘colour-charged’ for warm coloured cars) – made with yellow beeswax, carnauba and added orange oil
  • Dodo Juice Purple Haze (‘colour-charged’ for dark coloured cars) – a dark carnauba/montan wax blend

Hard waxes:

  • Dodo Juice Banana Armour – a hard wax that applies extremely thinly and consistently, made with yellow beeswax and carnauba.

We can hear the driveway patter now: “Yes dear, just going to the garage to give the Porsche a rainforest rub…”

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Author Discussion

CRAZYD

Original PosterOriginal Poster

11 posts

44 months

[news] 
Tuesday 5th June 2007 quote
where do I buy it from

RobPhoboS

3,320 posts

53 months

[news] 
Tuesday 5th June 2007 quote
I'll be getting some of this for my new car biggrin

Can I eat it ?
hehe

CraigW

7,519 posts

109 months

[news] 
Tuesday 5th June 2007 quote
good luck with it Dom, great idea

lespaul

5 posts

39 months

[news] 
Tuesday 5th June 2007 quote
Good luck Dom thumbup

Darren

morebeanz

2,323 posts

63 months

[news] 
Tuesday 5th June 2007 quote
CRAZYD said:
where do I buy it from
Try seriousperformance.co.uk
Advertisement

Double R

866 posts

57 months

S2 Giles

759 posts

102 months

[news] 
Tuesday 5th June 2007 quote
I have used the polishing company for a while now & there great. I use the P21S Carnuba wax & seperate pre-wax polish.

flattotheboards

6,004 posts

33 months

[news] 
Tuesday 5th June 2007 quote
its about time someone has made a decent quality wax for a reasonable price.

PetrolTed

32,917 posts

130 months

PH Janitor

[news] 
Tuesday 5th June 2007 quote
Best of luck Domster!

andy_b

706 posts

78 months

[news] 
Tuesday 5th June 2007 quote
agreed. I'm almost out of Swissol, so looking for something a bit cheaper. Any stockists in North America?

domster

7,698 posts

97 months

[news] 
Tuesday 5th June 2007 quote
Many thanks for your support chaps smile I never knew that hours playing with a double boiler and carnauba flakes in the kitchen may actually pay off, but thanks to some professional chemists who helped me take things to production, it looks like it might do. The name has a pistonheads connection, too. I won't give too much away but there was an influential post that led me down that particular path, and the poster will be entitled to a free case of Dodo Juice biggrin

PS Not distributed in North America yet, but some of the UK based stockists may ship to there.

Nightmare

3,453 posts

111 months

[news] 
Tuesday 5th June 2007 quote
congrats Dom! have purchased some from seriousperformance thumbup

Mannginger

5,583 posts

84 months

[news] 
Tuesday 5th June 2007 quote
So what's best for a white car Dom? The Dodo light I assume?

Phil

Ballistic Banana

13,852 posts

94 months

[news] 
Tuesday 5th June 2007 quote
Good Luck Dom.

lick Dodo Juice Banana Armour licklickhehe

BB

mikeyb13

43 posts

37 months

[news] 
Tuesday 5th June 2007 quote
RobphoboS, With names like orange and purple haze it wasnt eating the stuff I was thinking about!

ScoobieWRX

2,762 posts

53 months

[news] 
Tuesday 5th June 2007 quote
mikeyb13 said:
RobphoboS, With names like orange and purple haze it wasnt eating the stuff I was thinking about!
You could try smokin it but it'll run all over your face.....ooops...that reminds me of a movie i saw once...or twice hehe

domster

7,698 posts

97 months

[news] 
Tuesday 5th June 2007 quote
Hi Night smile Hope all is well with you and Arnie! Will have to catch up again at some point when we're both less busy. Thanks for buying a pot.

Mannginger... Light Fantastic is suitable for light colours, but Purple Haze is slightly easier to see where you've applied it, and has a very similar finish. My overall favourite is Banana Armour hard wax (knew you'd like that Simon biggrin ) as although it takes a bit longer to apply as it doesn't spread so easily, two layers of it mean a really great finish IMO.

All the best
Domster

m4tthew

2,111 posts

29 months

[news] 
Wednesday 6th June 2007 quote
Heard about this on another forum, looks like it should be good stuff, good luck with the business.

fbrs

4,967 posts

90 months

[news] 
Wednesday 6th June 2007 quote
domster said:
PS Not distributed in North America yet, but some of the UK based stockists may ship to there.
scratchchin

jon-

4,655 posts

43 months

[news] 
Wednesday 6th June 2007 quote
While I'm all for a new wax what makes this different from other cheaper waxes like poorboys or P12S carnaubas? Being an ex Zymol freak I have to say I'm really happy with the cheap and cheerful poorboys stuff. So far this seems a bit marketing / hype heavy... Looking at the polishing companies site I'm betting they can make good margin on this stuff...

Also, without a same brand car prep (we all know there's no point just slapping wax on a washed car right...) you're risking losing a fair amount of customers who prefer to wash, clean, prep and wax their car with the same brand.

Just my 2c. I hope you don't take it as me being negative, more constructive and inquisitive.
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