Tuesday 5th June 2007
Rub Dodo Juice on your bonnet
A new value-priced carnauba car wax launches
A new carnauba car wax is launching with a promise to offer consumers superwax performance at a high street price.
‘Dodo Juice’ will initially be available from online specialist retailers only, at a fraction of the cost of established brands.
“The most expensive carnauba waxes can cost up to £7000,” explained Dom Colbeck, the creator of Dodo Juice. “I thought it was time for a reality check – there is simply no need for a premium carnauba wax to cost much more than £30 given the cost of the raw ingredients.”
“Car enthusiasts were joking that the superwax being used by a few of the UK’s top car detailers had to contain something extremely rare and expensive to justify its price. I decided to name our wax after a fantasy ingredient – something that would be difficult to obtain and therefore highly priced – the bodily secretions of an extinct animal. Dodo Juice was born.”
The Dodo Juice range contains both soft and hard waxes, and is available in standard and ‘colour-charged’ varieties retailing from £29.50 inc VAT. The company claims that all Dodo Juices waxes are easy to apply and remove, leave a deep, durable shine (even on silver) and exhibit tight beading when wet.
Soft waxes:
- Dodo Juice Rainforest Rub – a generic soft wax with candelilla wax as well as carnauba
- Dodo Juice Light Fantastic (‘colour-charged’ for light coloured cars) – a natural coloured carnauba wax with added coconut oil
- Dodo Juice Orange Crush (‘colour-charged’ for warm coloured cars) – made with yellow beeswax, carnauba and added orange oil
- Dodo Juice Purple Haze (‘colour-charged’ for dark coloured cars) – a dark carnauba/montan wax blend
Hard waxes:
- Dodo Juice Banana Armour – a hard wax that applies extremely thinly and consistently, made with yellow beeswax and carnauba.
We can hear the driveway patter now: “Yes dear, just going to the garage to give the Porsche a rainforest rub…”
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CRAZYD
Original Poster
11 posts
44 months
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RobPhoboS
3,320 posts
53 months
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I'll be getting some of this for my new car  Can I eat it ? 
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CraigW
7,519 posts
109 months
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good luck with it Dom, great idea
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lespaul
5 posts
39 months
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Good luck Dom  Darren
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morebeanz
2,323 posts
63 months
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CRAZYD said: where do I buy it from Try seriousperformance.co.uk
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Double R
866 posts
57 months
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S2 Giles
759 posts
102 months
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I have used the polishing company for a while now & there great. I use the P21S Carnuba wax & seperate pre-wax polish.
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flattotheboards
6,004 posts
33 months
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its about time someone has made a decent quality wax for a reasonable price.
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PetrolTed
32,917 posts
130 months
PH Janitor
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andy_b
706 posts
78 months
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agreed. I'm almost out of Swissol, so looking for something a bit cheaper. Any stockists in North America?
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domster
7,698 posts
97 months
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Many thanks for your support chaps  I never knew that hours playing with a double boiler and carnauba flakes in the kitchen may actually pay off, but thanks to some professional chemists who helped me take things to production, it looks like it might do. The name has a pistonheads connection, too. I won't give too much away but there was an influential post that led me down that particular path, and the poster will be entitled to a free case of Dodo Juice  PS Not distributed in North America yet, but some of the UK based stockists may ship to there.
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Nightmare
3,453 posts
111 months
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congrats Dom! have purchased some from seriousperformance 
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Mannginger
5,583 posts
84 months
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So what's best for a white car Dom? The Dodo light I assume?
Phil
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Ballistic Banana
13,852 posts
94 months
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Good Luck Dom.  Dodo Juice Banana Armour    BB
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mikeyb13
43 posts
37 months
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RobphoboS, With names like orange and purple haze it wasnt eating the stuff I was thinking about!
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ScoobieWRX
2,762 posts
53 months
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mikeyb13 said: RobphoboS, With names like orange and purple haze it wasnt eating the stuff I was thinking about! You could try smokin it but it'll run all over your face.....ooops...that reminds me of a movie i saw once...or twice 
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domster
7,698 posts
97 months
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Hi Night  Hope all is well with you and Arnie! Will have to catch up again at some point when we're both less busy. Thanks for buying a pot. Mannginger... Light Fantastic is suitable for light colours, but Purple Haze is slightly easier to see where you've applied it, and has a very similar finish. My overall favourite is Banana Armour hard wax (knew you'd like that Simon  ) as although it takes a bit longer to apply as it doesn't spread so easily, two layers of it mean a really great finish IMO. All the best Domster
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m4tthew
2,111 posts
29 months
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Heard about this on another forum, looks like it should be good stuff, good luck with the business.
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fbrs
4,967 posts
90 months
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domster said: PS Not distributed in North America yet, but some of the UK based stockists may ship to there. 
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jon-
4,655 posts
43 months
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While I'm all for a new wax what makes this different from other cheaper waxes like poorboys or P12S carnaubas? Being an ex Zymol freak I have to say I'm really happy with the cheap and cheerful poorboys stuff. So far this seems a bit marketing / hype heavy... Looking at the polishing companies site I'm betting they can make good margin on this stuff...
Also, without a same brand car prep (we all know there's no point just slapping wax on a washed car right...) you're risking losing a fair amount of customers who prefer to wash, clean, prep and wax their car with the same brand.
Just my 2c. I hope you don't take it as me being negative, more constructive and inquisitive.
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