Monday 25th June 2012
PH2: Ducati posts record-breaking sales
Relief for Audi, as Ducati seems to be on the up
As starts to new relationships go, Audi (
Ducati's new owners) must be more than happy with the bike firm's latest sales figures, with May proving a record-breaking month for Ducati.
Unveiled by the company's president Gabriele Del Torchio at the weekend, the numbers mean Ducati has shown significant growth in both sales and revenues this year - something that has certainly been helped by the launch of the 1199 Panigale.
"Despite the shrinking international market (sales of bikes over 500cc are down by 4 per cent YTD) and after 2011 proved to be the best in Ducati's history, we understandably felt optimistic going into 2012, which promises equally significant levels of satisfaction and achievement," says Del Torchio.
"In fact, during May 2012 we achieved an absolute record with motorcycle sales of over 6,500, a 12 per cent growth compared with May 2011. In the US market, sales increased 48 per cent and on Asian markets a staggering 238 per cent.
"Positive signs have also been seen in Europe, where in France, for example, sales increased by 13 per cent."
And the success doesn't stop there; the company has shown significant increases in incoming cash despite the tough economic climate. Revenues are up by 20 per cent so far this year, continuing a trend for Ducati, which has seen revenues grow from 305 million euros in 2006 to 480 million euros in 2011.
The number of employees has also grown from 1,043 in 2006 to 1,193.
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indigoblue73
Original Poster
7 posts
95 months
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Neil G60
476 posts
94 months
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I wonder if they're more reliable now. My mate bought a new one and ended up having and sent away on a truck and getting full refund as the electrics were a complete nightmare. He just had enough - replaced it with a KTM SD
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VidalBaboon
8,914 posts
85 months
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Glad to see they found a way to pay Rossi's wages 
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Johno
7,214 posts
152 months
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^^^^^^
They're called Philip Morris and have a different revenue stream.
Kinda answers where Hayden will be next year or Spies though, gotta keep that USA connection . . . As for the other one, who knows?
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J B L
3,053 posts
85 months
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Excellent to see EU motorcycles companies doing well in this climate.
I have the feeling BMW Motorrad and Triumph are also in the black...TBC. I've heard that Piaggio (Aprilia) dare doing very well too.
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toppstuff
8,578 posts
117 months
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God I would love one of those. Absolutely love one. I would be killed dead in a matter of days mind you, but I still want one. 
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VonSenger
1,065 posts
59 months
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Neil G60 said: I wonder if they're more reliable now. My mate bought a new one and ended up having and sent away on a truck and getting full refund as the electrics were a complete nightmare. He just had enough - replaced it with a KTM SD Yep, a lot more reliable! 27k miles on my 1098 and didnt skip a beat, so far on my 1199s, 2k miles and 4 days on track and its been great!! Unreliable dukes are days of old.
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JumpinJack
377 posts
48 months
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panigale = 
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WillBrumBrum
582 posts
68 months
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Caterham selling a lot in France, as it seems are Ducati - is France doing well re: recession etc? does anyone know?
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crancko
31 posts
48 months
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toppstuff said: God I would love one of those. Absolutely love one. I would be killed dead in a matter of days mind you, but I still want one. +1 So would I!! (Love to have one / get killed in a matter of days)
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pb63
163 posts
33 months
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Lets hope Audi don't sensibilise it like they did with Lambo
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inman999
931 posts
43 months
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pb63 said: Lets hope Audi don't sensibilise it like they did with Lambo Assume you're trolling unless you think these are in any way sensible Aventador Reventon Murcialago SV gallardo Balboni Unless you're confusing reliable with sensible
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Pistonwot
413 posts
29 months
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inman999 said: pb63 said: Lets hope Audi don't sensibilise it like they did with Lambo Assume you're trolling unless you think these are in any way sensible Aventador Reventon Murcialago SV gallardo Balboni Unless you're confusing reliable with sensible The VW Group have sanitised LambAudi into something that is as dull and uninteresting as the other Audis, the Balboni edition is the closest to the DNA of a true Lamborghini.
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BlackPrince
785 posts
39 months
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Pistonwot said: The VW Group have sanitised LambAudi into something that is as dull and uninteresting as the other Audis, the Balboni edition is the closest to the DNA of a true Lamborghini. Unless you've driven a Lambo or you drive a Zonda, Caterham, Ariel Atom or something utterly mental, thats a silly comment Fair enough perhaps re: the Aventador compared with its forbears but the Diablo SV? The Murci 670? Most mere mortals would still have a difficult time with the Murci 670 with the traction turned off even if it IS 4WD
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w111pac
19 posts
79 months
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As the rich get richer they do seem to be the fasion accessory brand of choice. just look at the merchandise they have to offer.
no matter what they've always looked good (although i dont like the custom/chop thing)but at least now they are reliable
pretty sure they'll do well next yr in WSB with the 1199.
will there be a factory team???
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Pistonwot
413 posts
29 months
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pb63 said: Lets hope Audi don't sensibilise it like they did with Lambo Absolutely agree with you and its a tragedy that a bland production behemoth like VW should get its dead fingers involved with another passion backed brand, this does not bode well for Ducati. Ducati's are going to end up vastly overpriced,desigened to appeal to the majority and underperform at everything but mediocrity, just like the new LambAudis do. Lambo now means the Audi parts bins, 4wd, boring styling, the cynical upgrade and extras lists,,,,
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Pistonwot
413 posts
29 months
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BlackPrince said: Unless you've driven a Lambo or you drive a Zonda, Caterham, Ariel Atom or something utterly mental, thats a silly comment
Fair enough perhaps re: the Aventador compared with its forbears but the Diablo SV? The Murci 670? Most mere mortals would still have a difficult time with the Murci 670 with the traction turned off even if it IS 4WD Not a silly comment at all. The difference between Senna and the rest would not be as evident today perhaps???? Money cannot buy skill and talent which is learned and reducing modern cars to suit the limited ability of mediocre drivers is plain wrong. These lazy people should develop their skill instead of the machines focus being diluted to flatter a few show offs. Thats why the LambAudi cars are as boring as new Ferraris and new electric steered Porsche's, they are vehicles designed to babysit and flatter the wealthy but unskilled drivers who buy them as a way to show the world just how rich and important they are. Thats not what sports cars were about,,, they were about passion, now they are boring. My Granny could post a laptime close to that of a racing driver without breaking a sweat, thats a travesty and if you cannot understand that then thats also a shame.
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LoonR1
12,754 posts
47 months
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Pistonwot said: Absolutely agree with you and its a tragedy that a bland production behemoth like VW should get its dead fingers involved with another passion backed brand, this does not bode well for Ducati.
Ducati's are going to end up vastly overpriced,desigened to appeal to the majority and underperform at everything but mediocrity, just like the new LambAudis do.
Lambo now means the Audi parts bins, 4wd, boring styling, the cynical upgrade and extras lists,,,, They've always been overpriced at a 50% premium to the equivalent and arguably superior Japanese 600 / litre bike. As for the rest of your post, you really are clueless aren't you. crancko said: toppstuff said: God I would love one of those. Absolutely love one. I would be killed dead in a matter of days mind you, but I still want one. +1 So would I!! (Love to have one / get killed in a matter of days) Yes, because everyone who gets a motorbike is killed to death instantly  Standard boring response from non-riders.
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nsm3
1,858 posts
66 months
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Oh good - they will be able to afford to fix my dodgy electronic suspension under warranty then?
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toppstuff
8,578 posts
117 months
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LoonR1 said: crancko said: toppstuff said: God I would love one of those. Absolutely love one. I would be killed dead in a matter of days mind you, but I still want one. +1 So would I!! (Love to have one / get killed in a matter of days) Yes, because everyone who gets a motorbike is killed to death instantly Standard boring response from non-riders. I am a rider. Back in the day I was sticking two fingers up at mortality on a Yamaha LC350, then after a pause for a while got back into bikes. Last bike I owned was a 95' Fireblade in urban tiger paintjob. I am not a very good driver and an even poorer bike rider. I have the attention span of a ADHD afflicted teenager and I am clumsy. Far from being the "standard boring response from non-riders", it is based on honest reality.. So you are no doubt a riding god with the style and touch of Pierre Francisco Chili then are you? Well good for you then...
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