RE: PH Meets: BMW GS boss Antonius Ruhe

RE: PH Meets: BMW GS boss Antonius Ruhe

Thursday 14th February 2013

PH Meets: BMW GS boss Antonius Ruhe

Redesigning the iconic BMW GS is not a job for the faint of heart - PH2 meets the man who did it



When we introduced the new BMW GS in our recent test we said it was “more than a motorcycle, it is an institution.”

We're guessing Herr Ruhe is happy with the GS
We're guessing Herr Ruhe is happy with the GS
Accounting for a quarter of all BMW bike sales on its own and selling 180,000 in the last nine years alone the new GS radically overhauls the basic template and introduces new levels of technology, including water-cooling, to a bike famed for its toughness and reliability.

Here we meet the man in charge of making it happen and seeing the GS through to – hopefully for BMW – continued dominance – Antonius Ruhe, project manager for the R1200GS.



Yes, they actually style engines these days
Yes, they actually style engines these days
When did you first consider water-cooling the GS?
“We already had the idea when we started the project in 2007 but it was not decided, it was just one of the discussions. The vertical flow intakes were actually decided before water-cooling and this was a bigger step for us than water-cooling. By using vertical flow you change the aesthetics of the engine as the exhaust exits underneath the motor rather than at the front. We were really unsure if it would still be a Boxer engine as our customers know it with this new look, we feared they might reject the motor. We designed a 1:1 clay model with vertical flow intakes and then developed it to see how it could work from the aesthetic side of things, which was as important to us as the motor’s performance. If the customers say ‘I don’t like the look of that engine anymore’ we are building the bike for nobody!”

'Precision cooling' is BMW's buzzword
'Precision cooling' is BMW's buzzword
When did water-cooling become a consideration?
“Once we had built this 1:1 model of the engine in clay and solved the problem of making the vertical flow look good we decided that adding water-cooling would not be a problem.”

Did you consider making it 100 per cent water-cooled?
“By making it fully water-cooled the engine would have become very big in its dimensions, which would have scared customers. It was from this thought that the idea of precision cooling came up, keeping the engine small by targeting the cooling in the areas that need it.”

Did emissions laws force you to use water-cooling?
“They were a very important factor. We discussed EU4 when developing the bike and also considered what EU5 may require. We wanted the new engine to be future proof, I think we could have lived for one more generation with an air/oil-cooled engine, but you don’t know what will happen with emissions laws.”

Off-road durability was thoroughly tested
Off-road durability was thoroughly tested
Off-road riders may be worried about damaging the radiators, can you ride the bike if the radiators have no water in them?
“No, you must stop. We have done a lot of off-road testing and if the bike falls on its side it lies on the cylinder head or handlebar, not the radiator, it is very difficult to damage the radiator. We also tested to see if rocks would kick up from the front wheel and damage the radiator but after extensive enduro testing we discovered the low fender stops this happening.”

The current R1200GS has had some reliability issues, will this model be better?
“We are very aware that there were some issues with the older model and high reliability is one of our goals. We did a lot of testing on the new bike, over 1,000,000km, probably more now, and we have a lot of information. Quality and reliability is always the highest priority for BMW.”

The GS needs to be bulletproof in all conditions
The GS needs to be bulletproof in all conditions
Why did you changed to a wet clutch from the dry on the previous model?“For three reasons. Firstly it is a smaller unit, secondly we have been able to add in the anti-hopper feature and thirdly because we have been able to reinforce the clutch to reduce the force required on the clutch lever. From riding the old bike I know that the clutch can be heavy if you do a lot of off-road riding, the new bike’s clutch is far lighter.”

Although the motor is smoother and revs faster, it still feels like a Boxer, did you try to keep the vibration in on purpose?
“Actually no, we tried to get as many vibrations out as possible. It may be a character of the bike but not everyone likes the vibrations. The exhaust sound is the same, we have had some customers say ‘finally, BMW has an exhaust that has an emotional sound’ while other have said ‘it is too loud’ We tried to please both people as when you accelerate it sounds loud but when you are on a constant throttle it is quieter than before.”

Greater torque for more flexible power delivery
Greater torque for more flexible power delivery
This engine is more powerful than before, was there a worry it could become too powerful?
“We approached this problem from the other way. We know that our customers want torque in the total range of the motorcycle so we took the old bike’s torque curve and raised it over the whole range. The peak power was not so important, it was the torque that we concentrated on improving. If you look at the power and torque curves they are similar, it is just the new engine’s curves are higher everywhere.”

What is the secret of the GS?
“It is very easy. We sell our customers one bike but they get actually get three. They get a wonderful touring bike but also one that is sporty and also an enduro bike. Some things that are good for touring are not good for sporty or enduro riding and I think this is the secret to the GS, we have managed to make the bike good in all three of these areas which is very hard to achieve. It also looks like an enduro bike, which is important.”

Letting owners do this is at the heart of the GS
Letting owners do this is at the heart of the GS
Did you ever consider using 17-inch wheels rather than the 19-inch front and 17-inch rear?
“No, no, no. not at all. A lot of people travel around on the GS and make movies about it and the bike lives from this. Most of the guys who buy the bike don’t have time to do things like this because they have family or a job, but they have this dream and the GS stands for the dream. It is important for us that we have guys like Charley Boorman using the GS for adventures as it proves the bike is capable – the owners would like to do the same, they just don’t have the time.”

Where is the Adventure model?
“Ha, I’m not allowed to talk about this…well, not until the time is right.”







Author
Discussion

ellisd82

Original Poster:

685 posts

208 months

Thursday 14th February 2013
quotequote all
I am a sports bike rider, but I still have a soft spot for these. I have seen them on the motorway, cruising 2 up at near 100, no problem. Really toque engines!

croyde

22,857 posts

230 months

Friday 15th February 2013
quotequote all
Been ummimg and arring about getting a GS for a couple of years and have thought of getting this new one and damn the expense but at £14k with the 'essential' options I can't find an insurance company that will cover me.

Best I can get is cover if the value of the bike is £9k tops which means a 3 or 4 year old air cooled one. Still not a bad bike and the only one that I have ridden so far.

I'm 50 by the way so surely others of my age have been finding this insurance problem as nearly all litre plus bikes cost over £10k.

Andy XRV

3,839 posts

180 months

Friday 15th February 2013
quotequote all
BMW do their own insurance. I had to use them to cover my 1300s for the same reason. Good policy though and I think compared to my other policys it's sensibly priced too

GuyMarks

348 posts

233 months

Friday 15th February 2013
quotequote all
croyde - try BMW's own insurance, they have some pretty competitive offers on new bikes. I have had a couple of policies with them. I also got the gap insurance from BMW which came in useful when I wrote off my GS.

3DP

9,917 posts

234 months

Friday 15th February 2013
quotequote all
Interesting article. The new bike looks more modern, but more generic.

I'm not too keen on the new cylinder configuration either. TB at the back of the cylinder and pipe exiting at the front looks a lot better than the new top mounted TB and exhaust exiting at the bottom.

I think each GS looked better than the previous version until this point.

croyde

22,857 posts

230 months

Friday 15th February 2013
quotequote all
Cheers people with the insurance answers.

I did try BMW Insurance last year but the girl I ended up talking to was pretty gormless and had no idea. Seems it's actually Bennetts and they would not cover me as I'm in the Entertainment business. I'm actually a TV cameraman who apparently is always giving A list celebs lifts home and I have a habit of riding like a loon around the car parks and studios putting all the A, C, B and Z list celebs in danger.

Celebs are worth more than us mere mortals biggrin

bigminiandy

9 posts

142 months

Friday 15th February 2013
quotequote all
I have to say that I'm leaving my Sales postion at Renault next Thursday and will be joining a BMW motorcycle showroom the Monday after. I'm of course really looking forward to getting to ride a S1000RR but the new GS looks fantastic. Without try to be biased you can clearly see it's gonna be a cracking bike. Will be good to see if the new KTM will be as good as the GS this time round.

croyde

22,857 posts

230 months

Friday 15th February 2013
quotequote all
bigminiandy said:
I have to say that I'm leaving my Sales postion at Renault next Thursday and will be joining a BMW motorcycle showroom the Monday after. I'm of course really looking forward to getting to ride a S1000RR but the new GS looks fantastic. Without try to be biased you can clearly see it's gonna be a cracking bike. Will be good to see if the new KTM will be as good as the GS this time round.
Offering discounts to PHers? biggrin

bigminiandy

9 posts

142 months

Friday 15th February 2013
quotequote all
I'm sure the question will be raised smile


Going back to your insurance. I've found that insurance backed by the maker tends to be competitive.

dc2rr07

1,238 posts

231 months

Saturday 16th February 2013
quotequote all
bigminiandy said:
I'm sure the question will be raised smile


Going back to your insurance. I've found that insurance backed by the maker tends to be competitive.
Never tried makers insurance for the bike, but sorry the Land Rover & BMW insurance on the cars that I was quoted were laughable the guy at BMW admitted he was not going to bother justifying the difference (which was nice and honest of him).

On another note I bet the guy at KTM must be kicking himself for not letting Charlie & Ewan use there bikes.

bigminiandy

9 posts

142 months

Sunday 17th February 2013
quotequote all
dc2rr07 said:
Never tried makers insurance for the bike, but sorry the Land Rover & BMW insurance on the cars that I was quoted were laughable the guy at BMW admitted he was not going to bother justifying the difference (which was nice and honest of him).

On another note I bet the guy at KTM must be kicking himself for not letting Charlie & Ewan use there bikes.
Renault's insurance doesn't seem to bad nor volvo that I previously worked for although I have to admit not using BMW insurance or having the experience of somebody else using them!!!

IMHO 'The long way round' & 'The long way down' is the best advertising BMW has ever done for the motorcycle side of the business and I doubt it would be the business it is today with out that TV programme.

Globs

13,841 posts

231 months

Sunday 17th February 2013
quotequote all
dc2rr07 said:
On another note I bet the guy at KTM must be kicking himself for not letting Charlie & Ewan use their bikes.
Yup, handed BMW a marketing coup to propel the sales of probably over quarter of a million bikes. I doubt that man still works for KTM. In fact after I saw the manner in which they pulled out of the problem (going into a major sulk) I suspect they lost a few more thousands of sales, it took me quite a while to take them seriously again as a company that wants to survive.

Super Slo Mo

5,368 posts

198 months

Sunday 17th February 2013
quotequote all
croyde said:
Cheers people with the insurance answers.

I did try BMW Insurance last year but the girl I ended up talking to was pretty gormless and had no idea. Seems it's actually Bennetts and they would not cover me as I'm in the Entertainment business. I'm actually a TV cameraman who apparently is always giving A list celebs lifts home and I have a habit of riding like a loon around the car parks and studios putting all the A, C, B and Z list celebs in danger.

Celebs are worth more than us mere mortals biggrin
Can't you state you're the MD of your own company? (assuming you're limited).

That's what I did, or just referred to myself as an engineer, which I appreciate you can't really as a cameraman.
Then again, they then ask what business sector you operate in but you could always blur the boundaries a bit and call it photography or a closely related discipline.

The mere mention of the word Television always used to cause the premiums to rocket. It was one of the first things colleagues used to drum into the new boys, when I was a staffer many years ago: 'don't tell them you work in Telly!'.

dc2rr07

1,238 posts

231 months

Sunday 17th February 2013
quotequote all
Actually switched to Swinton this year for the bike, after getting pissed off with MCE for ringing six times a day to get me to renew my policy.

Never figured out how the insurance companies work, always seems that the insurers my mates get never seem to be the cheapest when I get a quote.

Edited by dc2rr07 on Sunday 17th February 19:24

croyde

22,857 posts

230 months

Sunday 17th February 2013
quotequote all
Super Slo Mo said:
croyde said:
Cheers people with the insurance answers.

I did try BMW Insurance last year but the girl I ended up talking to was pretty gormless and had no idea. Seems it's actually Bennetts and they would not cover me as I'm in the Entertainment business. I'm actually a TV cameraman who apparently is always giving A list celebs lifts home and I have a habit of riding like a loon around the car parks and studios putting all the A, C, B and Z list celebs in danger.

Celebs are worth more than us mere mortals biggrin
Can't you state you're the MD of your own company? (assuming you're limited).

That's what I did, or just referred to myself as an engineer, which I appreciate you can't really as a cameraman.
Then again, they then ask what business sector you operate in but you could always blur the boundaries a bit and call it photography or a closely related discipline.

The mere mention of the word Television always used to cause the premiums to rocket. It was one of the first things colleagues used to drum into the new boys, when I was a staffer many years ago: 'don't tell them you work in Telly!'.
Hello mate. I may of blurred the boundaries a bit when I was younger but giving the insurance companies the rope to hang me if the brown stuff really hits the fan does not seem a good idea these days.

Super Slo Mo

5,368 posts

198 months

Monday 18th February 2013
quotequote all
croyde said:
Hello mate. I may of blurred the boundaries a bit when I was younger but giving the insurance companies the rope to hang me if the brown stuff really hits the fan does not seem a good idea these days.
Yes, that's a good point I suppose. Back then we said we were freelance electronics engineers, which is true (and we also design and build electronics), they never asked too many questions regarding work, other than annual mileage.

We've got company cars now, so our policy is administered by an industry specialist anyway, so they know what's what, and don't take the mickey regarding pricing (and the bonus is, I don't have to spend ages explaining to some telesales person what it is we do, and all the little details).

Actually, you could do worse than try (if you haven't already) an entertainment/media insurance specialist. I can give you the name of the chap who does ours if you want.

croyde

22,857 posts

230 months

Monday 18th February 2013
quotequote all
That would be great.

Cheers smile

Super Slo Mo

5,368 posts

198 months

Monday 18th February 2013
quotequote all
croyde said:
That would be great.

Cheers smile
Don't know if the PH messaging system is working again, but just sent details via PM.

croyde

22,857 posts

230 months

Monday 18th February 2013
quotequote all
Got it cheers.